Caroline Mccraw Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Charlottesville, Virginia Area

• Enact marketing strategies for the Arts Magazine to increase visibility on campus• Reach out to members of the UVA community to participate and connect with the Arts Magazine• Run the social media pages to further promote the magazine and the events held during the yearScratch Zine is a new arts magazine at UVA, established for the expressed purpose of bringing the arts community and those interested in the arts together and displaying student artwork in a publication, published each semester.

Alexandria, Virginia

• Increased Signal Vine's reach by publishing their infographics in external websites and increased their backlinks• Launched their company on a new video platform and conducted research on video forms• Appended customer data and matched titles to leads so their sales team had more data• Built new sequences for their website chatbot and increased the number of leads they generated from that channel• Completed a final capstone project on SEO with research, analysis, and recommendations and presented the project to the rest of the Marketing team at Signal Vine

Charlottesville, Virginia Area

Selected to participate in an intensive four week training course at HackCville, called the Launch Program. For nine hours per day, and five days per week, was taught technical skills, such as Google Analytics, Mail Chimp, LinkedIn sales navigator, WordPress and more. At the end of each day, we put together a project to pitch our ideas to classmates, instructors, and some company executives. The final week of the course entailed creating a comprehensive and strategic marketing, advertising, sales plan for a real, multi-million dollar company, which we then pitched to their CEO, CFO and CMO.

Athens, Georgia Area

• Marketed FreeTextbook Inc. by promoting their textbook buyback services to other students at UVA• Generated sales through textbook purchases

Lynchburg, Virginia Area

• Worked at the front desk to sign others up for memberships and help current members with any problems that arose at the gym

Master Of Science - Ms, Marketing And Management

Bachelor'S Degree, Economics

Activities and Societies: Phi Eta Sigma (honor society), Delta Zeta Sorority, Reformed University Fellowship, Madison House, Scratch.

Education record

Attended a study abroad program in Copenhagen, Denmark. Took a course that explored human trafficking in a global context.

High School Diploma, 4.45/4.0 Gpa

Activities and Societies: National Honor Society (2015-2016), Girls in Virginia (volunteer group), Mercy Care (charity club), Ambassadors.