Caroline Mclaughlan Email & Phone Number

Working across MEED’s portfolio of information products, I am responsible for producing cost-effective, targeted & responsive multi-media campaigns to retain and acquire new customers – on schedule & on budget. Produce and implement marketing communications plans in accordance with strategic objectives and provide feedback and intelligence to ensure that plans change and adapt in the light of performance and market developments.Research, produce and execute a full range of… Show more Working across MEED’s portfolio of information products, I am responsible for producing cost-effective, targeted & responsive multi-media campaigns to retain and acquire new customers – on schedule & on budget. Produce and implement marketing communications plans in accordance with strategic objectives and provide feedback and intelligence to ensure that plans change and adapt in the light of performance and market developments.Research, produce and execute a full range of cost-effective and targeted promotional techniques in order to reach agreed targets – I initiate, exploit, develop and test a range of tools for promotion whilst maintaining the highest levels of quality. Manage the buying and negotiating of media space on internal titles as well as in other magazines, web sites and conferences. I ensure promotional budgets are spent effectively, that spend is controlled and monitored.Responsible for data and lead management – ensuring that data sources are managed, updated and leads are logged and followed up in a timely manner. Manage all sales materials – providing back up collateral and information.Produce, oversee and coordinate targeted events to generate business development and new sales activity and ensure customer retention.Manage business partner marketing plans and spend.Conduct analysis of competitive product offerings in terms of features and as well as price points.Responsible for the production and circulation of timely and accurate reports and analysis and reporting of key business driver results to senior management.Solid regional experience of liaising with internal/external creative’s, agencies and printers to ensure timely completion of projects affecting both marketing campaigns and new product development initiatives.Communicate, uphold and build brand values and develop other internal and external relationships as required and to the benefit of the group. Show less

At Europe's largest independent automotive dealer, I held the position of Sales Executive for the Mazda Franchise. Responsible for meeting and exceeding sales targets in both new and used cars. A team player that made significant contributions to increase branch success. Worked in a busy showroom environment, communicating with senior management, office and workshop operations on a daily basis. Drove sales of add on product opportunities, including finance, warranties, credit… Show more At Europe's largest independent automotive dealer, I held the position of Sales Executive for the Mazda Franchise. Responsible for meeting and exceeding sales targets in both new and used cars. A team player that made significant contributions to increase branch success. Worked in a busy showroom environment, communicating with senior management, office and workshop operations on a daily basis. Drove sales of add on product opportunities, including finance, warranties, credit protection and vehicle replacement insurance. Demonstrated successful sales and closing techniques. Committed to providing the highest standard of customer satisfaction at all times. Responsible for prospecting, qualifying consumer needs, offering recommendations, advice and for ultimately delivering and concluding the sale. Show less

Insurance Consultant with Ireland’s leading travel insurance broker. Accountable for selling key insurance products to a wide network of clients.Responsible for distribution of products and liaising with customers through direct online channels.Successfully retained high volumes of repeat business, driving maximum product revenue and ultimately responsible for managing and maintaining client relationships.

Ba (Hons) Marketing, Mkt Principles/Practice, Consumer Behaviour, Mkt Research, Intl Mkt, Mkt Comms, Services Mkt...

Ba (Hons) Marketing, Marketing