Caroline Morrison Email & Phone Number

Ca

Secaucus, Nj, Us

Led vision, strategy and execution for all facets of brand positioning. Spearheaded the integration of creative marketing globally across all channels including digital, e-commerce, stores, wholesale and international markets — spanning 1,000 stores in North Americas and international franchise locations. Modernized and elevated brand creative for all customer touch-points: e-Comm, app, social media, email, loyalty, CRM, packaging, and store marketing.Empowered, motivated and directed an exceptionally talented team of creative directors, art directors, animators, retouchers, video producers/editors, stylists, copywriters, agencies and freelance talent.Key Accomplishments:• Hired, restructured and optimized the entire creative department with progressive, omnichannel creative thinkers with an emphasis on innovation, strategy and quality.• Swiftly developed and implemented an innovative brand DNA with disruptive ideas producing groundbreaking creative for global marketing campaigns.• Focused creative marketing efforts around Back-to-School initiatives, establishing the brand as an authority in Denim and Uniform.• Launched a new mobile platform focused on the millennial mom’s needs.Impact:• Brand strength: TCP ranked 4th largest children’s apparel retailer in the US.• Stock value surged: $60–$159 from 2015–2018.• Social splash: Social channel engagement grew +36% with Instagram expanding +67%.• Increased e-Commerce growth substantially with strong creative storytelling and a laser-sharp focus on a millennial mom.

New York, Ny, Us

Responsible for all customer-facing experiences and successfully reinvented the identity of this iconic tween brand.• Hired and led the creative, digital, social, operations and production teams from inception to launch of e-Commerce and catalog.• Established the cohesive visual DNA and brand personality across all channels.

Designed and executed innovative, multichannel creative ideas that elevated and updated both established and new retailers.Clients included: Target, Kate Spade, Carters, Oshkosh, C. Wonder, Aeropostale.• Partnered with executive leadership among design, marketing and merchant teams to drive and manage consistency across platforms, programs and customer touchpoints in order to articulate a holistic brand story.• Developed iconic ad campaigns that drove sales and traffic.

Columbus, Ohio, Us

Developed the Pink brand from the ground up by targeting a much younger demographic. Created Pink’s innovative brand DNA and led all creative development. Established Pink’s distinctive collegiate identity and voice that complemented the long-standing Victoria’s Secret brand.Built and managed a new team of highly capable creative directors, visual merchandisers, art directors, video producers/ editors, stylists, copywriters, agencies and freelance talent.Created the brand’s core icons including the Pink logo, mini dog, polka dot, and entire store design experience.• VS, Pink achieved $1B revenue in under 5 years.• Directed global creative for 1000+ retail stores, e-Commerce, catalog, advertising, and packaging campaigns across all channels.• Implemented omnichannel brand photography and graphics for cross-functional use.• Developed and launched boutique concepts for flagship, freestanding and shop-in-shop stores.• Led the concept and strategy of all marketing and PR programs including PINK fashion show, campus pop-up shops, Pinkapalooza concerts, Pink Nation loyalty program and social media strategies.• Managed multi-million dollar budgets, multiple cross-location teams and omnichannel marketing strategies.• Reported directly to the CEO.

New York, New York, Us

Played an integral role in repositioning the brand from a catalog company to a multichannel, lifestyle brand. Led the creativestrategy for all customer experiences including store design, signage, windows, showrooms, PR, advertising, packaging, catalog and web design.• Developed a synergistic vision between stores, e-Commerce, marketing and catalog.• Launched all new freestanding and shop-in-shop concepts including Crewcuts and Collection.• Hired and led a talented, motivated creative team of art directors, graphic designers, visual merchandisers, stylists, copy- writers and producers who could execute and ensure consistent brand messaging across all channels.• Established and implemented creative direction for J Crew International. Successfully launched 200+ stores globally.• Implemented training programs for project management and visual merchandising teams.• Reported directly to CMO.