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Caroline seamlessly integrates management consulting, marketing communications, technology, and people-centric growth strategies to accelerate brands, businesses, and experiences that defy expectations.As the principal and founder of CMMPR Inc., she has been instrumental in the growth acceleration, and evolution of leading agencies, consultancies, global brands, startups, and emerging businesses across various B2B & B2C industries. Career Highlights Include:Partner & Chief Growth Officer, Forward:Caroline drove the strategic expansion and communication efforts at Forward, an experience design agency merging story and technology to drive business growth. With roots in Coachella's innovation department, Forward's partners boast a track record of orchestrating large-scale events and pioneering digital strategies. Caroline's leadership repositioned Forward at the forefront of experience design.Partner & Chief Growth Officer, Envoy:Overseeing growth and communications for North America, Caroline rebranded Envoy in 30 days, unifying three agencies under a new brand story. She recruited senior leaders, managed sales teams across three offices (San Diego, Irvine & Chicago), and secured new seven-figure retainer clients, exceeding business goals.VP, Strategic Growth, Huge:As VP, Caroline drove growth in Canada and North America, doubling revenue and teams in a year. Her team consistently won new business, securing a major automotive client in her first two months. She was integral in repositioning Huge in the Canadian marketplace and surpassed business growth objectives.SVP, Brand Development, McCann Worldgroup:Caroline spearheaded McCann Canada's rebrand across four offices, elevating it to a top-ten agency. As SVP of Brand Development for McCann WorldGroup's subsidiaries (McCann, McCann Health, MRM Interactive, Momentum & Craft), she consistently surpassed new business goals and brought in numerous seven-figure clients.Vice President, Digital, PR & Social Media, Mosaic:Launching the North American Digital, PR, and Social Media Division, Caroline drove double-digit growth year over year. Her team's industry-acclaimed activations, like the West Jet Miracle, garnered multiple awards.Vice President, Veritas Communications:Under Caroline's leadership, Veritas grew from a nascent consumer division to one of Canada's largest agencies. She launched Canada's first social media agency, winning awards and attracting top talent and clients.
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Chief Marketing OfficerMeta4 InteractiveUnited States -
PrincipalCmmpr Inc. Jun 2015 - PresentCaroline seamlessly integrates management consulting, marketing communications, technology, and people-centric growth strategies to accelerate brands, businesses, and experiences that defy expectations.As the principal and founder of CMMPR Inc., she has been instrumental in the growth acceleration, and evolution of leading agencies, consultancies, global brands, startups, and emerging businesses across various B2B & B2C industries.
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Chief Growth Officer, Head Of Strategic Partnerships For PowerupMeta4 Interactive Jun 2024 - PresentMontreal, Quebec, CaCaroline drives growth and partnerships at PowerUP, an innovative in-house studio within Meta4 Interactive, a globally recognized leader in gaming and metaverse development. Collaborating with industry giants like Fortnite and Roblox, our teams specialize in creating and executing cutting-edge in-game branded entertainment for forward-thinking marketers and agencies. Our technology ensures meaningful interactions that engage hard-to-reach audiences, going beyond mere views. -
Partner & Chief Growth OfficerForward Mar 2024 - Jun 2024Caroline spearheaded the agency's re-brand, strategic expansion, and communication efforts around the relaunch. Forward is an experience design agency focused on driving business growth for clients and partners by seamlessly merging story and technology. Rooted in strategy and fueled by a deep understanding of consumer needs, the agency thrives on infusing entertainment into every project. Born from the spirit of Coachella's innovation department, Forward's partners boast a remarkable track record—having orchestrated some of the world's largest music and film festivals, pioneered groundbreaking digital strategies for brands, and propelled global streaming services to new heights. Caroline's leadership and advisory ensured that Forward remains at the forefront of experience design, poised to continue shaping the industry landscape. -
Partner & Chief Growth OfficerEnvoy Jun 2021 - Jan 2023Irvine, California, UsEnvoy is a connected customer experience consultancy that creates brand and digital experiences that transform companies. As Chief Growth Officer, Caroline is a part of the C-suite team at Envoy playing an integral role on the Executive leadership team and overseeing all communications and new business development for Envoy’s three offices (San Diego, Irvine & Chicago). As head of new business development, Caroline manages a team across new business and strategic partnerships while providing strategic communications counsel to the agency’s top clients. -
Vp, Strategic GrowthHuge Aug 2019 - Jun 2021Brooklyn, Ny, UsHuge is a global experience agency made up of creatives, designers, technologists, strategists, and data scientists. As VP, Strategic Growth, Caroline led communications and new business development for Huge in Canada, while supporting the global team. In addition, she provided strategic communications counsel and was a member of the Executive Leadership Team. -
Svp, Brand DevelopmentMccann Worldgroup Canada Jan 2016 - Aug 2019McCann, a globally recognized Marketing Communications agency. During her tenure at McCann, Caroline was a member of the Executive Leadership Team and oversaw creative excellence of all marketing communications, brand positioning, and new business development for the McCann Worldgroup Canada agencies (McCann, McCann Health, Momentum, and MRM//McCann). Her role also included strategic advisory support on integrated communications planning for top tier regional and global clients
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Svp, Consumer Practice Leader, Mslgroup CanadaMslgroup Jan 2015 - Jun 2015Paris, FrResponsible for divisional operations and new business initiatives for Canada. Senior strategic planner for top tier regional and global clients including: PayPal, RONA and Mexico Tourism Board. -
Vice President, Digital, Pr & Social MediaMosaic Sales Solutions May 2011 - Jan 2015Chicago, Illinois, UsLaunched the North American Digital, PR & Social Media consumer division for Mosaic. Accountable for new business and operations for the Toronto and Chicago digital offices. Business planning and overall business management for the division include forecasting, budgeting, financial modeling and new service development in addition to acquisition analysis and a role on the North American executive management team. Clients included: WestJet, Diageo Canada (Crown Royal, Smirnoff & Johnnie Walker), Rogers, Labatt, Kraft, CBCF, Tourism PEI, PEI 2014, Coca Cola, NFL, Mattel, Loblaw, Walmart US, Nike US, Dell US, Microsoft Canada & US, Samsung US, TD Bank, CIBC and Wells Fargo US. -
Vice PresidentHarbinger Communications Nov 2010 - May 2011Toronto, Ontario, CaManagement team member and senior new business lead accountable for all new business initiatives and agency marketing and promotion. Achieved annual new business target in four months. An expert in social media and integrated marketing; provided ongoing senior strategic counsel to a number of agency clients including: McCain Foods, Unilever Canada (Dove, Degree, Vaseline, AXE, Ben & Jerry’s, Breyers), Hill’s Science Diet, Ferrero (Ferrero Rocher, Nutella & Kinder), LeapFrog and Sunlight. -
Vice President, Marketing PrVeritas Communications Apr 2007 - Nov 2010Toronto, Ontario, CaAn active member of the senior management team was directly responsible for planning and direction for the overall consumer PR and social media practices. As senior lead on all new business development for the Marketing PR division, was responsible for securing new clients and projects. Accountable for strategic planning, forecasting, human resource functions and senior-level counsel to clients including: STAPLES Business Depot, Crayola, Nike, Hockey Canada, Bauer Canada, SUBWAY Restaurants, Canada Dry Mott’s (Mott’s Clamato, Canada Dry Gingerale, Dr.Pepper, Welch’s and Orangina), Hershey Canada (Hershey’s Bliss, Kisses, Oh Henry, Reese and Twizzlers), Diageo Canada (Guinness, Baileys, Bushmills & Ketel One Vodka) Pinnacle Foods (Duncan Hines and Vlasic Pickles), Nutrisystem, Church & Dwight (Arm & Hammer Baking Soda, Trojan, Dental, First Response and Nair), Bio-Oil, Virgin Mobile, Plan Canada and Special Olympics. -
Account DirectorDdb Canada May 2003 - Apr 2007Toronto, Ontario, CaProvided senior-level counsel to clients, strategic planning, budget management and responsible for new business development. As a member of the senior management team, responsibilities included several direct reports and managing morale and development of all DDB PR employees. Clients included: Canadian Tourism Commission, Unilever Canada (Knorr and Lipton Tea), Johnson & Johnson (Aveeno, RoC, Clean & Clear and Neutrogena) William Grant & Sons (Gibson’s Canadian Whiskey and Reyka Vodka), Subaru Canada, Hockey Canada, Nike, TELUS, AOL Canada, IKEA, Nature Conservancy of Canada and Elections Ontario. -
Director Of Marketing & CommunicationsKingsdale Capital Corporation Aug 2002 - May 2003As senior management for Kingsdale Capital Corporation, an integrated financial services firm in Toronto, charged with overseeing the marketing communications, public relations and investor relations for the corporation’s ten subsidiary companies.
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Marketing And Communications ManagerGolf Town Canada Inc. Jan 2001 - Aug 2002Managed and executed a multi-million dollar annual marketing budget, including print, radio, television, and web. Secured and coordinated co-op marketing campaigns with key partners, including: Nike, TaylorMade and Tommy Hilfiger.
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Communications OfficerScouts Canada Sep 1999 - Jan 2001Ottawa, Ontario, Ca -
Promotions/Supervisor/TrainerS.I.R. Corporation Apr 1994 - Sep 2000
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Sales & Marketing CoordinatorSafeguard Shredding Aug 1998 - Sep 1999
Caroline Murphy Skills
Caroline Murphy Education Details
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Ryerson University -
Lorne Park Secondary School -
Seneca Polytechnic
Frequently Asked Questions about Caroline Murphy
What company does Caroline Murphy work for?
Caroline Murphy works for Meta4 Interactive
What is Caroline Murphy's role at the current company?
Caroline Murphy's current role is Chief Marketing Officer.
What is Caroline Murphy's email address?
Caroline Murphy's email address is ca****@****ail.com
What is Caroline Murphy's direct phone number?
Caroline Murphy's direct phone number is +141684*****
What schools did Caroline Murphy attend?
Caroline Murphy attended Ryerson University, Lorne Park Secondary School, Seneca Polytechnic.
What are some of Caroline Murphy's interests?
Caroline Murphy has interest in Children.
What skills is Caroline Murphy known for?
Caroline Murphy has skills like Integrated Marketing, Marketing Communications, Brand Management, Corporate Communications, Public Relations, Social Media, Marketing, New Business Development, Strategic Communications, Leadership, Marketing Strategy, Creative Direction.
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