Caroline Olah is a seasoned entrepreneur and inventor with over 20 years of experience in the fields of marketing, communications, and business development. Caroline has a background in sales, marketing, and communications. She received her bachelor’s degree in marketing and communications from Purdue University, West Lafayette, IN.In 2013, Caroline launched her invention, the Little Viper, the world’s first and only fashion pepper spray self-defense bracelet. She conceptualized the bracelet after becoming frustrated with all the other pepper spray products on the market. She wanted her two daughters to have a pepper spray product that was accessible and ready for instantaneous use. Caroline solely designed, researched, developed, and brought the product to marketplace. She designed product variations, oversaw importing, and managed sales, distribution, and all marketing efforts, including social media, advertising, and public relations. Caroline was granted USPTO patent #9,347,749 in the spring of 2016.Caroline was inducted into The Society of Innovators of Northwest Indiana in October 2014 for her creation of the Little Viper. She was named Innovator of the Month for December 2014.Caroline is experienced in examining niche markets, product research and development, outsource manufacturing, private labeling, and importing and exporting. Her knowledge of HTML and web design has guided her in creating her own websites, and she has gained success in generating new business through online marketing strategies, including email marketing, social media marketing, and blog pages. Additionally, she has over 20 years of professional experience in outside sales and business development.