Caroline Olszewski Email & Phone Number

Paris, Île-De-France, France

Global Media - Burberry Beauty

Paris, Île-De-France, France

-Collaborate with marketing, digital, and education teams to support local markets and provide guidelines for impactful product launches and campaigns across entire Europe Zone-Track and report monthly advocacy performance via Power BI and define target KPIs-Organize large-scale advocacy events to digitally upskill professional hairstylists-Monitor B2B and B2C generated content and seize opportunities for media amplification-Develop strong understanding of consumers trends and identify opportunities for brand activation

New York City Metropolitan Area

Clients | Proximo Spirits, Boston Beer Company-Cultivated meaningful relationships with clients, internal teams, and cross-agency teams to develop strategic campaigns for core products and innovation launches to successfully drive brand awareness and purchase-Collaborated with analytics and media teams to develop strategy for optimal marketing mix of pre-shop media, eCommerce support, and in-store signage to reach key consumers at the right moments-Transformed client briefs into successful campaigns by leading vendor RFPs, photoshoots, creative development and approval, and implementing real-time analysis for mid-campaign optimizations -Developed and managed brand plans to ensure client KPIs were met while staying on schedule and within budget

Greater New York City Area

Client | Colgate Oral Care-Led development of national integrated shopper campaigns across North America, including adapting creative for Spanish and French bilingual markets -Managed creation and implementation of eCommerce marketing campaigns for Amazon and retailer websites-Oversaw direct reports and interns to develop their career growth and ensure on-time, in-full completion of campaigns

Greater New York City Area

Client | Unilever Skin Care and Hair Care Brands:Dove, Dove Men+Care, Baby Dove, Caress, St. Ives, Simple, POND'S, Vaseline, Suave, Love Beauty & Planet, TRESemme, and AXE.-Drove sales volume through managing both shopper and consumer promotion programs, including sampling campaigns, FSIs, in-store signage, targeted couponing, influencer marketing, and digital activations-Managed end to end RFP process, provided recommendations based on evaluated capabilities and ROI, and negotiated final contracts for national sampling initiatives before executing full campaign -Trained external and internal teams on sampling process, best in class ways of working across agencies, and proactively developed recommendations for optimization to drive efficiency

Northern New Jersey

-Manage customer expectations and collaborate with architects, distributors, contractors, and Armstrong field sales team in a $28M market-Create and instill customer value and competitive advantage for Armstrong by specifying, tracking, and closing projects-Achieved territory goals in sales volume, mix, new products, and pricing-Captured and tracked new projects, accounts, and reports using lead generation in Salesforce.com

Orlando, Florida

-Studied Disney Marketing and Corporate Analysis through Disney University-Worked in Merchandise and Sales at Disney Hollywood Studios and the Magic Kingdom-Maintained excellent level of customer service in line with Disney's values and brand expectations-Created Magical Moments with guests

Tutwiler Freshman Dorm

-Oversaw safety and well-being of 86 residents, often by resolving conflicts and offering counsel to residents in need-Communicated, corresponded, and collaborated with on and off-campus offices such as University police and paramedics-Kept residents informed of University policies, upcoming events, and proper procedures for moving in and out of the dorms-Completed Crisis Management and Sensitivity Training-CPR and First Aid certified

Master Of Business Administration - Mba, Luxury Brand Management

Bachelor Of Arts (Ba), International Studies And Spanish

-Graduated Magna Cum Laude with Honors and International Honors -Two degrees: BA in International Studies with a concentration.

Spanish, Us-Cuban Relations, Cuban Culture, Conducting Business In Cuba

-Through classroom work, guest speakers, and excursions, I learned about Cuban culture and how greatly both the past and present are.

Diploma

Activities and Societies: Varsity Lacrosse Captain, 1st Chair Oboist in Symphonic Wind Orchestra, Illinois Music Education Association.