Caroline Patrick Mba Gaicd Email and Phone Number
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🌟 25 years of experience🌟 Strategy, customer, brand, marketing and engagement 🌟 Complex and highly regulated sectors Over the last decade, I’ve led transformative initiatives, including:- University Engagement Strategy 🎓: Designed and executed an external engagement strategy for a university, aimed at attracting future students and enhancing the experience for current ones. - Superannuation Fund Transformation 💼: Led a customer experience overhaul for a superannuation fund, resulting in a 30% growth and a total fund value surpassing $35 billion.- Award-Winning Bank Brand Revitalisation 🏦: Led a brand revitalisation project for an ASX-listed bank, which significantly increased its market share.- Health Insurance Fund Launch 🏥: Successfully built and launched a national private health insurance fund, achieving customer acquisition targets in a contracting market.- Government Engagement and Communication 🏛️: Managed a whole-of-government stakeholder engagement and strategic communication project for legislative change, resulting in a 98% customer retention rate.- Retail Credit Finance Strategy 💳: Led the brand, marketing, and loyalty functions for a retail credit finance turnaround and expansion strategy.I'm thrilled to have been recognised for my work:- Winner, Australian Marketing Institute's National Award for Marketing Excellence 🏆: Certified Practising Marketer of the Year.- Chief Executive Women Scholarship 🎓: Completed the Executive Development Program at The Wharton School, University of Pennsylvania.- CMO Top 50 and Ones to Watch lists- Multiple Awards 🥇: Campaigns and technology implementations.- Australian Marketing Institute Patron 🌟- Speaker and Podcast Guest 🎤: Regularly invited to share insights at conferences, summits and podcasts.My colleagues and clients have described me as:- "A strategic thinker at organisational level" by a CEO of a superannuation fund- "An asset to C-suite strategic planning" by a CEO of a national membership organisation- “Immensely valuable when you are looking to transform your business" by a Group Executive of an ASX listed bank- “A catalyst for significant change" by a Director of Operations for a superannuation fund- “A priceless asset" by a Digital Transformation Leader in financial services.
South East Leisure
View- Website:
- southeastleisure.com.au
- Employees:
- 87
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Non Executive DirectorSouth East LeisureMelbourne, Vic, Au
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Group Manager, Marketing, Communications And EngagementSouth East Water Apr 2024 - PresentFrankston, Victoria, AuSouth East Water is one of Melbourne’s metro water corporations. At South East Water we serve nearly 2 million customers across an extensive area, including south-east Melbourne, the Mornington Peninsula, and part of South Gippsland.As Group Manager, Marketing, Communications and Engagement, I lead teams responsible for Brand, Marketing, Campaigns, Community Engagement, Stakeholder Engagement, Aboriginal Engagement, Government Relations, Media, Public Relations, Thought Leadership, Internal and External Communications and Corporate Affairs.At South East Water, we work collaboratively to strengthen cultural awareness, cultural safety and support Aboriginal and Torres Strait Islander self-determined interests. -
AuthorExpert Author Community Nov 2023 - PresentMelbourne, AuMy book, See Suite Success: How to build your credibility, accelerate your impact and advance your career will be available mid 2025Subscribe to my newsletter for free content. -
Non Executive Director And Chair Of The Customer Engagement CommitteeCara Inc Sep 2023 - PresentHindmarsh, Sa, AuMember of the Risk and Governance Committee and Chair of the Customer Engagement Committee. Cara is a leading disability service provider providing supported independent living, short term accommodation, home and community support, respite accommodation and a range of specialist services.The Board of Directors and our ~1000 staff are passionate about Cara's extraordinary customers, working alongside people with disability to live the way they choose and achieve their goals. -
Non Executive Director And Chair Of The Marketing And Fundraising CommitteeWomen'S & Children'S Hospital Foundation May 2020 - May 2024North Adelaide, South Australia, AuThe Women’s & Children’s Hospital Foundation (WCH Foundation) improves the health and wellbeing of women, children and families under the care of the Women’s and Children’s Hospital and its associated Health Network. -
Managing DirectorSnapp Consulting Mar 2023 - Apr 2024Adelaide, AuConsultant: Specialising in helping senior leaders activate and deliver strategic customer growth projects.Find testimonials and recommendations 👇 and on my website snappconsulting.com.au#customer #strategy #brand #marketing #communications #digital #stakeholder #engagement #opentowork -
Chief Adventure OfficerFourgoscenic Jan 2022 - Feb 2023I spent a year travelling with my family. You can check out our adventures on Instagram at @fourgoscenic
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Panel Member, Global Customer Experience Alumni Industry PanelAustralian Institute Of Business Aug 2020 - Dec 2021Adelaide, South Australia, AuFounding member of the AIB's Global Customer Experience Alumni Industry Panel. The panel, consisting of alumni across the world, advises the University on customer trends and challenges helping to inform AIB’s curriculums, publications and research. -
Chair, Asfa State Executive CommitteeAssociation Of Superannuation Funds Of Australia (Asfa) Jul 2020 - Dec 2021Sydney, Nsw, AuASFA is the peak policy, research and advocacy body for Australia’s superannuation industry. This state committee brought together representatives of the superannuation industry to collaborate, share knowledge and discuss sector challenges.As Chair, I reported quarterly to the national committee, which consisted of industry leaders including the CEO's of the largest Funds in Australia. -
Director, Brand And Member Engagement, Super SaSouth Australian Department Of Treasury And Finance (Dtf) Feb 2019 - Dec 2021Adelaide, South Australia, AuExecutive leader reporting to the Chief Executive Officer. Reporting lines through Department of Treasury and Finance and to an independent Board. Led a team of 80 across 5 functions: Marketing and Customer Experience, Stakeholder Engagement, Contact Centre, Data and Analytics, Financial Advice. -
Head Judge, National Awards For Marketing Excellence And State PatronAustralian Marketing Institute Jun 2016 - Nov 2019St. Leonards, New South Wales, AuAppointed to the judging panel for the Australian Marketing Institute Awards for Marketing Excellence. Appointed State Patron for South Australia. -
National General Manager Marketing And Customer InsightsRadio Rentals Sa Jun 2017 - Dec 2018Bundall, Queensland, AuMember of the Executive team reporting to the Managing Director. Led my team’s contribution to 20% increase, in excess of $50 million in national wholesale finance sales by revitalising wholesale partner distribution channelsDelivered cost reduction in excess of $2 million5 Head of Function direct reports. Led a division responsible for driving growth across both retail and wholesale businesses; marketing, media, visual merchandising, digital development, data and analytics. -
General Manager, Marketing And Strategic RelationshipsPolice Health & Emergency Services Health Nov 2015 - Jun 2017Adelaide, South Australia, AuMember of the Executive team. Key contributor to Fund growth in excess of $100 millionKey contributor to the build and launch of Emergency Services Health4 Head of Function direct reports. Led a division of functions responsible for driving growth across two national private health insurance funds, brand and marketing, communications, product development data and insights, community partnerships. -
Executive Committee MemberMembers Own Health Funds Jun 2015 - Jun 2017Geelong, Victoria, AuChief Marketing Officers from Australia’s profit to member private health insurance funds collaborating on national growth and advocacy advertising campaigns to drive millions of Australian consumers to choose and stay with a profit to member fund. -
Non Executive DirectorScosa Sep 2011 - Mar 2017Hindmarsh, South Australia, AuOrganisational transformation for NDIS readiness. -
Head Of Strategic Marketing SolutionsBendigo And Adelaide Bank Nov 2014 - Nov 2015Bendigo, Vic, AuLed the strategy to transform enterprise marketing activity from product led to a customer centric needs based approach. -
Head Of Marketing, Retail, Wealth And Third Party BankingBendigo And Adelaide Bank Dec 2013 - Oct 2014Bendigo, Vic, AuLed the revitalisation of the Bendigo Bank brand to a new brand platform - Bigger than a Bank. Inside out brand transformation and significant stakeholder engagement.
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Head Of Marketing, Wealth And Third Party BankingBendigo And Adelaide Bank Nov 2009 - Dec 2013Bendigo, Vic, AuMember of Bendigo and Adelaide Bank’s Wealth Management leadership team. Transformation of individual wealth management entities to consolidated wealth management division, Bendigo Wealth.
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Board MemberDisability Information & Resource Centre Inc. 2007 - 2011Adelaide, South Australia, AuTransformation from government funded organisation to self funded through diversification of revenue streams following a multi million dollar funding cut. -
Group Marketing ManagerLifeplan Funds Management (Australian Unity Wealth) Sep 2007 - Oct 2009Key contributor to the leadership team which led the merger between Lifeplan Funds Management and Australian Unity - achieved a 98% yes vote from members.
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Marketing ConsultantCity Of Adelaide 2006 - 2007Adelaide, Sa, AuDeveloped and launched Rundle Mall Fashion Festival and Magazine. Developed and implemented 'Turn up your voice' election campaign. -
Marketing Consultant & Marketing Manager, GamingSkycity Entertainment Group 2005 - 2006Auckland, Auckland, NzManaged the development of new brand TV advertising for SkyCity Australia and SkyCity New Zealand. Part of the team that developed and implemented new gaming offering, Poker. -
Marketing & Sponsorship ManagerIag 2003 - 2005Sydney, New South Wales, AuDeveloped and implemented acquisition programs specifically to drive uplift in customer numbers in regional and rural areas. Developed and implemented a partnership with the Royal Flying Doctor Service.Part of the team which launched IAG's Over 50's insurance product package nationally. -
Marketing & Promotions ManagerBedford Group 2002 - 2003Panorama, South Australia, AuTransformation of lottery programme, Bedford’s most significant fundraising initiative. Achieved the first sell out lottery in 17 years. Part of the team to develop and launch Bedford’s Big BBQ. -
E-Commerce ManagerLloyds Bank 2001 - 2002London, England, GbAs part of a small team developed 10 year strategic vision for Internet Banking and retail banking e-commerce. -
Remote Channel Banking Campaign ManagerLloyds Bank 1999 - 2001London, England, GbPart of the team that achieved the Lloyds TSB strategic objective of ‘one million online’ that is, one million retail banking customers using internet banking in 12 months.
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Brand Marketing ExecutiveLloyds Bank 1998 - 1999London, England, GbManaged the customer communication programme to 5 million customers impacted by the rationalisation of the post merger Lloyds and TSB branch networks.
Caroline Patrick Mba Gaicd Skills
Caroline Patrick Mba Gaicd Education Details
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The Wharton SchoolExecutive Development Program -
Wharton Executive EducationInternational Business
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Harvard Business SchoolDisruptive Strategy
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Australian Institute Of Company DirectorsCompany Directors Course
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Australian Institute Of BusinessGeneral
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Cim | The Chartered Institute Of MarketingChartered Institute Of Marketing Diploma
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Solent UniversityMarketing
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Rms For Girls
Frequently Asked Questions about Caroline Patrick Mba Gaicd
What company does Caroline Patrick Mba Gaicd work for?
Caroline Patrick Mba Gaicd works for South East Leisure
What is Caroline Patrick Mba Gaicd's role at the current company?
Caroline Patrick Mba Gaicd's current role is Non Executive Director.
What is Caroline Patrick Mba Gaicd's email address?
Caroline Patrick Mba Gaicd's email address is cp****@****.com.au
What is Caroline Patrick Mba Gaicd's direct phone number?
Caroline Patrick Mba Gaicd's direct phone number is +614083*****
What schools did Caroline Patrick Mba Gaicd attend?
Caroline Patrick Mba Gaicd attended The Wharton School, Wharton Executive Education, Harvard Business School, Australian Institute Of Company Directors, Australian Institute Of Business, Cim | The Chartered Institute Of Marketing, Solent University, Rms For Girls.
What are some of Caroline Patrick Mba Gaicd's interests?
Caroline Patrick Mba Gaicd has interest in Human Rights, Children, Disaster And Humanitarian Relief.
What skills is Caroline Patrick Mba Gaicd known for?
Caroline Patrick Mba Gaicd has skills like Marketing Strategy, Strategy, Marketing, Management, Marketing Communications, Leadership, Advertising, Corporate Communications, Business Development, Integrated Marketing, Sponsorship, Digital Marketing.
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