Caroline Perrello - Cho Email & Phone Number

Greater New York City Area

- Communicating with clients, understanding their needs and translating those needs and timeframes into executable tasks- Discussing the products, services and advertising requirements of each particular client- Formulating marketing strategies, marketing plans and timelines- Liaising with the client and internal agency teams by maintaining regular contact, establishing periodic status calls to ensure that communication flows effectively- Overseeing the status of advertising campaigns, monitoring effectiveness; looking at the competition- Interacting with Client’s Sales team, PR Agency, or other parties involved in the project- Conducting presentations in front of Client, and Client’s team, sometimes along with Creative team,sometimes by themselves, i.e. campaign, initiatives, brand identity, etc.- Meeting deadlines and prioritizing tasks- Following procedures, i.e. revisions tickets, approvals, proofing, release forms, etc.- Gaining knowledge, maintaining familiarity and keeping up with changes in the nature of clients' products, business culture, competition and industry trends, happenings, news- Anticipating to Clients’ needs, and proposing ideas that generate

New York, New York

- Collaborate with the marketing team on the development of each property’s marketing and branding campaign- Assist in the creation of all marketing schedules, strategies, planning and events of each exclusive development- Assist in the selection of model apartments and onsite office selections as well as design concepts, stager selections, etc.- Assist in the creation, development and maintenance of each project’s social media presence.- Conduct monthly inspections of onsite offices and models to ensure adherence to proper marketing conditions- Create marketing timelines and assist in the creation of marketing strategies- Coordinate bi-monthly onsite project manager meetings to review active onsite projects- Attend weekly meetings including marketing meetings for projects in the pipeline and on the market and weekly design meetings with architects, designers, etc. for exclusive pipeline developments- Prepare and monitor marketing budgets and schedules for each development

New York, New York

• Oversaw all marketing and advertising efforts for Property Developers. Managed key in-house marketing team fluctuating 18 direct reports including strategists, designers and developers. • Managed over 20+ branding and web design/build projects with 5+ typically in development at the same time. Initiated experimental test design and produced various unique projects including a product focused website for a small building of 8 product units. • Spearheaded highly integrated marketing approaches both online and offline including PR, flyers, direct mail, print ads, light boxes, phone kiosks, subway stations, outdoor building banners as well as online banner ad campaigns, takeovers, landing page promotions, roadblocks and mobile ads. • Directed execution of media buys; worked with NY Times, NY Post, Time Out New York, etc.; managed up to $1M annual marketing budgets and analyzed online efforts through Google Analytics. • Trained teams on the development of client’s expectations, confirmation of buyer needs, individual selling strategies and educating professionals on an array of marketing materials.• Communicated with finesse and efficiency to ensure projects were kept on time and within budget.

• Decreased operational costs by close to 50% on capital leases monthly• Analyzed branch manager recruiting efforts in order to implement new strategies.• Tested the functionality of the internal database called Taxi to make enhancements to its listings portion as well as its client relationship management portion.

• Sold luxury real estate in the price range of $800K-$6M • Developed brand’s value proposition by positioning it in the market as a boutique building targeting high net worth clientele.• Created customized presentations with marketing materials such as branded maps, brochures, amenities pamphlets to engage buyers using the need-satisfaction personal selling approach