As the Marketing and Communications Manager at Siléane, I design and implement strategies to increase our company’s visibility and influence in the industrial robotics sector. My objective is to highlight our expertise and attract new growth opportunities.🎯 Key Marketing Responsibilities:- Strategic Development: Developing and executing Siléane’s overall marketing and communication strategy to support our expansion goals and optimize our positioning in the market.- Content Creation: Producing informative and engaging content (articles, videos, infographics) to showcase our innovative solutions and build awareness around our technological advances.- Digital Presence Optimization: Managing our online presence (website, social media, SEO) to attract a targeted audience. Monitoring key metrics to adjust our actions based on market needs and trends.- Partnerships and Relations: Collaborating with partners, media, to strengthen our network and maximize our visibility. Supporting teams by providing tailored tools and content to communicate effectively with clients.- Analysis and Market Watch: Monitoring the market and our marketing performance to identify opportunities and adjust initiatives based on data and insights.🔍 Core Skills:- Digital marketing strategy- Content marketing and SEO- Online visibility management- B2B communication and partnership relations- Data analysis and optimization

Web Marketing → Webmastering→ Inbound marketing→ Web strategy (traffic, analysis)→ SEO and Optimization→ Content redaction→ BtoB Community management → Newsletters / emailings→ Technological watch→ CRM key userGraphics and Web Design→ Graphic designer : advertisements, print, posters, flyers ...→ Digital: logos, vectorization, banners, ...→ Layout: creation of templates, layout of White Papers, Commercial presentations, ...Operational Marketing→ Graphic designer : advertisements, print, posters, flyers ...→ Digital : logos, vectorization, banners, ...→ Organization of events (60 years of the company, trade shows like Interpack ...)→ Corporate Communication→ Creation and document managementInternal communication→ Bimonthly newsletter→ Sharing news in real time on the Company screens→ Videos for various contents (security, trades ....)

Diploma in Spa and Wellness Center Manager.→ Sales force / marketing techniques→ Customer service excellence→ Management→ Marketing / communication→ Supplier management (negotiation, inventory management, commercial relations)→ Business / HR management"Being a Spa Director requires multiple skills, he is a team coach, a manager, and has a very developed relational sensitivity.He is able to manage teams but also to manage his establishment as a profit center. He must have a real marketing sensibility and a certain sense of negotiation. "

Economic redundancy.→ Corporate communication (strategy, redesign of the graphic charter, increase of local visibility)→ Customer training in CMS→ e-mailing campaigns and monthly newsletters in html (OR 40%)→ Marketing focused on sustainable development→ SEO, natural referencing, content optimization→ Google adwords campaigns→ Community Manager Doing / EasyDo→ Competitive and commercial intelligence→ Commercial development of a new product : EasyDo

→ Commercial service management: from prospection to delivery.→ Supplier management: terms of payment, stock, negotiating rates and shipping costs.→ Community Management: Community Loyalty,webmastering, blog, Myspace page, Facebook and Twitter, SEO, blog contest. Direct link between the buyer community and the company.→ Competitive intelligence, both in the online store and at the merchandising positioning level

→ Commercial follow-up for the General Manager and the Sales Director, customer relations (Olympique de Marseille, Mc Donalds, Coca-Cola, Onet Security, Volvo and Renault Groups ...)→ Supplier orders, follow-up, reminders, negotiation of sales terms. → Telephone prospecting, mailing and direct mailing.

→ Diverses taches d’assistanat : mailing, prospection, mise à jour de l’Intranet.→ Secrétariat, prise de rendez-vous, recherche d’informations.→ Participation au lancement d’une nouvelle gamme de machines. Accueil de la presse et des clients (Arles, 1999), placement durant les dîners, distribution de cadeaux promotionnels.