Caroline Poser Email & Phone Number

Massachusetts, United States

Greater Boston Area

Aside from case studies, blog posts, and solution briefs, I produce customer reference content briefs and questionnaires, asset templates, and promotional copy, e.g., infographics, social posts, and email series. I also write demand-generation surveys and telequalification guides (for sales).

Author, Boy to the World!, 2015; Snakes, Snails, and Puppy Dog Tales, 2010; What Would Mary Do?, 2007; MotherMorphosis, 2006Columnist, Nashoba Publications, 2006 – 2015PR Liaison, Bay State Brawlers Roller Derby, 2019; Ronnie Earl & The Broadcasters, 2008Correspondent, Lowell Sun, 1999 – 2000Contributing Author to numerous anthologies including the #1 New.

• Project managed client references (WebSphere Brand, 2006 – 2013 and Big Data and Analytics Category, 2013 – 2014).
• Published “Success Starts Here,” monthly newsletter that features corporate communications about references and metrics across all IBM categories and brands, keeping more than 2K subscribers informed about where to.
• Led monthly collaborative team “Coffee Talk” call to develop and implement marketing / communications best practices, developing process for publishing videos widely adopted by reference community and contributing to.
• Delivered weekly executive pipeline reporting, monthly metrics analysis and reporting, enabling visibility into reference pipeline to ensure fresh, published content.
• Managed “blue wash” of acquired company reference assets, assimilating acquired company’s materials into IBM branding and style.
• Served as mentor to employees new to client reference discipline or company, acclimating team members to resources.

Ascential Software/IBM

• IBM Information Integration Solutions Group, 5/05 – 4/06Ascential Software, 3/04 – 5/05 (when the company was acquired by IBM)
• Drove qualified opportunities into the sales pipeline via cold calling, inbound follow up, and event recruiting
• Researched and developed targeted prospect lists for programs
• Wrote extensive, fully detailed reports documenting opportunities for account executives
• Created calling guides and email messages
• Documented and logged all interactions in CRM system

Groton, Massachusetts, United States

Marketing: Researched, wrote, and edited promotional and technical material.Sales: Researched prospects and generated leads through B2B telemarketing, targeted cold calling, and email outreach.

Bachelor Of Science, Business Administration (Hotel And Food)

I Did Not Earn A Degree But Was Working On My Mba, Marketing