Caroline Emerson-Prister Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

New York, United States

Lead integrated campaigns on branded and unbranded levels involving new product launches, innovation initiatives, brand promotion, and celebrity partnerships• Create and maintain relationships with clients to achieve preferred partner status, expand agency portfolio and drive organic scope growth • Establish trustful collaboration between partners and internal departments driving higher productivity and team well-being • Oversee and implement execution of strategies, briefs, and project plans for a range of complex creative campaigns including social media, online video, display, events, and testimonials – all living in a comprehensive ecosystem integrating TV, website, and print channels to boost brand awareness, recognition, and adherence • Develop content plans for yearlong campaigns and synchronize with production team to capture large amounts of assets during shoots and ensure smooth delivery and communication between clients and teams pre, during, and post-production• Establish new processes and drive client adoption using success cases for building online communities by inventing unique two-way engagement instructions and mitigation plans• Foster unique synergy with client Regulatory team, ensuring industry and company-compliant submissions of creative materials, reinforced by strong quality assurance• Analyze market research and performance of live tactics to launch optimized content for more efficient results • Maintain finance deliverables for client and agency while mentoring junior team across creation of scopes of work, monthly reconciliation, revenue forecasting, and annual planning • Lead social media and innovation task forces for spreading knowledge internally and externally• Contribute expertise and problem solving in pitches for new business

New York, United States

New York, New York

Région De New York City, États-Unis

Région De New York City, États-Unis

New York

Managed highly targeted multichannel campaigns integrating website, social media, email, personalization, video, direct mail, brochure, and other collateral by leading team to support an organized and supportive environment • Developed briefs, timelines, and estimates to guarantee work was on strategy, met deadlines, and was cost efficient• Liaised daily with clients to identify their unique marketing needs and ensure positive relationships • Briefed creative teams to support quality work and make sure projects addressed client expectations • Analyzed metrics to build recommendations on optimizing campaigns• Created proposals with executive leadership team to grow and acquire accounts

Greater New York City Area

Greater New York City Area

As a freelancer, assisted in implementing and managing SEM campaigns through Google and Facebook by determining and enhancing detailed processes• Generated monthly tracking reports for search and display ads to boost clients’ online presence, generate more traffic on their websites, and improve conversion rates• Planned each step of assigned projects to facilitate team workflow

Greater New York City Area

Led initiatives supporting brand awareness and product development on a startup digital polling platform while working under strict budgetary restrictions• Defined marketing strategies to promote the brand and build an online community with core audience• Recommended new features for website and mobile application to improve user experience• Handled testing and quality assurance to ensure product functionality was working properly

Greater New York City Area

As an intern, supported the team through various administrative and project management roles to create digital advertising campaigns• Developed media plans and timelines to meet clients’ expectations• Scheduled meetings, prepared agendas, and performed other essential logistical tasks

Paris Area, France

As an intern, managed client relationships and internal teams to create and implement integrated campaigns incorporating OOH ads, website, and direct mail in order to generate more college student traffic at major fast food chain• Handled clients, vendors, and internal teams’ expectations involving creative development and production to deliver work efficiently• Oversaw creative development process to ensure strategic objectives were met within tight deadlines

Lille Area, France

• Developed media strategies • Interviewed clients for information gathering• Wrote articles for magazines • Created and circulated mailing advertisement

Lille Area, France

• Created web page design • Developed site maps and specifications• Managed visual ads creation • Implemented search engine marketing campaigns• Developed strategic plan • Created press promotion for agency

France

• Created and implemented marketing strategies and communication plans• Developed media plans and timelines• Created advertising inserts

Lille Area, France

• Generated press releases• Collected and classified product articles• Contact between the journalists and Decathlon brands

Lille Area, France

• Canvassed clients for partnerships• Wrote articles for magazine• Updated the website• Interviewed artists for entertainment promotion

Bachelor Of Science (B.S.), Integrated Marketing Communication

License, Communications, Advertising, Marketing