Caroline Pryer Email & Phone Number

Colney Heath, England, Gb

London, England, United Kingdom

Sectorlight is a leading global creative agency focusing on placemaking, destination marketing and luxury brands.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Part of the account servicing team to manage multiple projects for a global healthcare brand

London, England, United Kingdom

Managed multiple projects within the Global Commercial team.

London, England, United Kingdom

Managed reactive & proactive projects with the in-house creative & media teams

Supported the client management teams to meet end of year project deadlines • Accountability for project timings & deliverables across UK pharma and animal healthcare clients • Managed projects to completion in areas such as oncology, dermatology and animal health for Thornton & Ross (Flexitol, Cetraben), Volition, Droncit and Dronspot • Wrote client and creative briefs, managed project scope & worked with in-house and freelance designers

London, England, United Kingdom

Project managed websites and App projects whilst working on pitches & proposals to win new business (Freelance support during the start of Covid-19)• Managing projects to completion, including strategy, design, branding, content & website development• Supporting the Operations Manager to create & implement new processes to ensure efficient working practices• Managed internal & freelance designers on creative concepts & website UX to meet client deadlines

Project managed and launched Exodus Edits, to markets in Europe, USA/Canada & Australia (ROLE TERMINATED EARLY DUE TO COVID-19)• Hired by the Head of Marketing to project manage & implement the new launch of Exodus Edits• Analysed priorities & managed stakeholders across the business (Product, Marketing, Creative, Legal, IT, Sales)• Managed a branding agency to conduct focus groups, define the brand, brand guidelines & imagery • Internally launched the brand across all departments and time zones • Responsible for creative direction & consistency of all marketing materials, blogs, social & online content • Launched the brand to consumer & travel media with traditional PR tactics & an exclusive London event • Utilised marketing channels to secure new customer data – display, video on demand advertising, PPC, SEO, social • Worked with e-commerce team to design & build a competition microsite to secure new data• Grew social channels through organic reach, boosted posts & lead generation focused competitions • Responsible for annual marketing budget – included pre-launch & year 1 of trading costs

Windsor

Managed & coordinated all marketing assets required to launch a new Berkeley Group housing development • Managed the St William account (part of the Berkeley Group) to launch a new property development in London• Full ownership of account workstreams; brand design, printed collateral, press adverts and external hoarding• Attended weekly project meetings with clients to give clear strategic direction & focus on commercial targets • Worked with Harrods to create & install a luxury pop-up to be used as a temporary marketing suite (Maternity cover role)

Farringdon, London

Strategic consultancy to UK & international brands to secure editorial coverage across the broadcast landscape• Effective team leadership to deliver broadcast media relations across TV, radio and online • Broadcast PR strategy, planning & managing integrated campaign launches for multiple clients• Responsible for all retained clients: GSK, ViiV Healthcare, Nationwide Building Society, UIA Insurance, Eurotunnel & Slater + Gordon • Sector experience across pharmaceutical, finance, travel, automotive, property, law & insurance• Confidently managed & developed key accounts to strengthen the strategic direction within client teams • Fostered strong client relationships by building trust & acting as a valuable resource • Managed senior stakeholders & scientific experts within GSK UK Pharma & ViiV Healthcare• Re-active & proactive PR campaigns for Exodus Travels, Novartis, Centaur Media, GoCompare & PR agencies • Managed a team of editors, creatives & production crews, to produce editorial content, imagery & video • Successfully ran livestreams ensuring all clients could communicate to & reach global audiences • Proposal writing & pitching to win new business and develop existing retained clients• Analysed, interpretated and presented data to clients • Appointed to the ‘Client Love’ team acting as a pioneer within the business, tasked with recruiting & onboarding • Product launch of Juluca 2-drug regime to secure editorial broadcast coverage. Fully accountable for the success of the campaign involving spokespeople (campaigners, people living with HIV and senior stakeholders) • Integrated campaign for Exodus Travels on IWD by simultaneously securing broadcast interviews, social media coverage and live streaming a panel debate show

Marlow, Bucks

• Agency lead for the Avis Budget Group (ABG) account, managing the UK, EMEA, Partnership and USA teams• Hosted a luxury event that allowed presence and branding for four different brands during Henley Regatta

Reading, Berkshire

• Managed proactive marketing campaigns for SMEs & UK brands (Cineworld, Pizza Express and BBC Worldwide)

Cheltenham, Gloucestershire

I reported to the Product Manager team leader and was responsible for designing, print production and dispatching all mortgage related marketing materials – online and offline. My role encompassed creative direction with external agencies, planning and trafficking press and TV advertising campaigns and running ad-hoc projects throughout the branch network.

Cim, Diploma Of Marketing

Ba Hons, Media Studies

Activities and Societies: Demon FM radio station