Sectorlight is a leading global creative agency focusing on placemaking, destination marketing and luxury brands.

Part of the account servicing team to manage multiple projects for a global healthcare brand

Managed multiple projects within the Global Commercial team.

Managed reactive & proactive projects with the in-house creative & media teams

Supported the client management teams to meet end of year project deadlines • Accountability for project timings & deliverables across UK pharma and animal healthcare clients • Managed projects to completion in areas such as oncology, dermatology and animal health for Thornton & Ross (Flexitol, Cetraben), Volition, Droncit and Dronspot • Wrote client and creative briefs, managed project scope & worked with in-house and freelance designers

Project managed websites and App projects whilst working on pitches & proposals to win new business (Freelance support during the start of Covid-19)• Managing projects to completion, including strategy, design, branding, content & website development• Supporting the Operations Manager to create & implement new processes to ensure efficient working practices• Managed internal & freelance designers on creative concepts & website UX to meet client deadlines

Project managed and launched Exodus Edits, to markets in Europe, USA/Canada & Australia (ROLE TERMINATED EARLY DUE TO COVID-19)• Hired by the Head of Marketing to project manage & implement the new launch of Exodus Edits• Analysed priorities & managed stakeholders across the business (Product, Marketing, Creative, Legal, IT, Sales)• Managed a branding agency to conduct focus groups, define the brand, brand guidelines & imagery • Internally launched the brand across all departments and time zones • Responsible for creative direction & consistency of all marketing materials, blogs, social & online content • Launched the brand to consumer & travel media with traditional PR tactics & an exclusive London event • Utilised marketing channels to secure new customer data – display, video on demand advertising, PPC, SEO, social • Worked with e-commerce team to design & build a competition microsite to secure new data• Grew social channels through organic reach, boosted posts & lead generation focused competitions • Responsible for annual marketing budget – included pre-launch & year 1 of trading costs

Managed & coordinated all marketing assets required to launch a new Berkeley Group housing development • Managed the St William account (part of the Berkeley Group) to launch a new property development in London• Full ownership of account workstreams; brand design, printed collateral, press adverts and external hoarding• Attended weekly project meetings with clients to give clear strategic direction & focus on commercial targets • Worked with Harrods to create & install a luxury pop-up to be used as a temporary marketing suite (Maternity cover role)

Strategic consultancy to UK & international brands to secure editorial coverage across the broadcast landscape• Effective team leadership to deliver broadcast media relations across TV, radio and online • Broadcast PR strategy, planning & managing integrated campaign launches for multiple clients• Responsible for all retained clients: GSK, ViiV Healthcare, Nationwide Building Society, UIA Insurance, Eurotunnel & Slater + Gordon • Sector experience across pharmaceutical, finance, travel, automotive, property, law & insurance• Confidently managed & developed key accounts to strengthen the strategic direction within client teams • Fostered strong client relationships by building trust & acting as a valuable resource • Managed senior stakeholders & scientific experts within GSK UK Pharma & ViiV Healthcare• Re-active & proactive PR campaigns for Exodus Travels, Novartis, Centaur Media, GoCompare & PR agencies • Managed a team of editors, creatives & production crews, to produce editorial content, imagery & video • Successfully ran livestreams ensuring all clients could communicate to & reach global audiences • Proposal writing & pitching to win new business and develop existing retained clients• Analysed, interpretated and presented data to clients • Appointed to the ‘Client Love’ team acting as a pioneer within the business, tasked with recruiting & onboarding • Product launch of Juluca 2-drug regime to secure editorial broadcast coverage. Fully accountable for the success of the campaign involving spokespeople (campaigners, people living with HIV and senior stakeholders) • Integrated campaign for Exodus Travels on IWD by simultaneously securing broadcast interviews, social media coverage and live streaming a panel debate show

• Agency lead for the Avis Budget Group (ABG) account, managing the UK, EMEA, Partnership and USA teams• Hosted a luxury event that allowed presence and branding for four different brands during Henley Regatta

• Managed proactive marketing campaigns for SMEs & UK brands (Cineworld, Pizza Express and BBC Worldwide)

I reported to the Product Manager team leader and was responsible for designing, print production and dispatching all mortgage related marketing materials – online and offline. My role encompassed creative direction with external agencies, planning and trafficking press and TV advertising campaigns and running ad-hoc projects throughout the branch network.