Caroline Roe

Caroline Roe Email and Phone Number

Brand Strategy | Insights @ Kantar
london, greater london, united kingdom
Caroline Roe's Location
Austin, Texas, United States, United States
Caroline Roe's Contact Details
About Caroline Roe

Accomplished consultant, bringing customers to life through insights to guide global brand strategy & influence business priorities. Enthusiastic seeker of deep insights to create authentic business strategies for growth. Adept at establishing new insights roles, evangelizing & integrating insights into the team DNA.• Strategic Partner• Trusted Advisor• Team Developer• Brand Strategy Builder• Best Practices Evangelizer• Positioning Developer• Global Insight Detector• Voice of the Customer• Target IdentifierIn my years on the client side, worked as an advisor & trusted partner to Marketing teams in Japan, Saudi Arabia, Australia, China, South Korea, UK, Spain, Sweden, France, Germany, Mexico, Brazil, Puerto Rico, Russia, Greece, Italy, Hong Kong, India & TaiwanI have worked across a wide variety of industries from Food to Insurance, Healthcare Services (Hospitals), Durables, QSR & CDR, Household goods, Beverages, Pet Products, OTC Medical Products, Restaurants, Retail, MLM Marketing, Skin care, Health & Nutrition, Telecom, Children's products, Food Service, Automotive Products, Toys, Juvenile products, Household cleaners, Supermarkets, Dairy, Consumer Technology Products, Financial Services and a wide variety of CPG products and brands. I have also studied a variety of cohorts in client work - from Gen Z & Millennials (leading & trailing) to Boomers.

Caroline Roe's Current Company Details
Kantar

Kantar

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Brand Strategy | Insights
london, greater london, united kingdom
Website:
kantar.com
Employees:
34184
Caroline Roe Work Experience Details
  • Kantar
    Managing Partner, Brand Strategy
    Kantar Aug 2021 - Present
    Austin, Texas, United States
    Solving client's toughest strategic questions via thoughtful, thorough research design & insights that get to the heart of the business needs for future exponential growth
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  • Insights In Marketing, Llc.
    Consultant & Director
    Insights In Marketing, Llc. Nov 2011 - Aug 2021
    - Act as a strategic thought partner to clients, leveraging qualitative & quantitative insights for brand strategy & business growth- Foster strong on-going client relationships, bringing the right custom solutions to grow client engagement, trust & billings- Built the quantitative insights function, delivering on-going account growth through this new service offering.
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  • Caroline D. Roe Marketing Research & Strategy
    Strategic Consumer Insights Consultant
    Caroline D. Roe Marketing Research & Strategy Apr 2005 - Jan 2012
    - Partnered with clients & brands to connect with their target consumers through qualitative & quantitative insights for greater sales and business impact.- Acted as an in-house researcher for clients, providing strategic insights guidance, understanding customers’ needs & wants to form business strategy & solve real business problems.- Global & domestic client engagements include OTC Pharmaceuticals, Hospital Systems, Insurance, Food, Household Goods, and Business-to-Business research, among others.
  • Roundy'S Supermarkets, Inc.
    Director Consumer Insights
    Roundy'S Supermarkets, Inc. 2003 - 2005
    - Established the insights function for this 130 store grocery retailer for more relevant messaging & merchandising.- Integrated foundational, strategic consumer understanding into operations across this established grocery retailer.- Transformed & Managed the Roundy’s Customer Experience Center, handling ~3,500 customer contacts per month, resulting in significant cost savings & service improvements.
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  • S.C. Johnson & Son
    Senior Marketing Research Manager
    S.C. Johnson & Son 2000 - 2003
    - Ensured successful & consumer-relevant new-to-the-world idea product launches through strong research practices.- Leveraged existing research, coupled with Nielsen data to ensure a full picture of the category/marketplace- Strategic insights across the Pledge, Windex, Drano, Shout, Scrubbing Bubbles, Ziploc & Saran brands.
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  • The Pillsbury Company
    Global Insights Manager
    The Pillsbury Company Mar 1997 - Apr 2000
    Greater Minneapolis-St. Paul Area
    - Established the Insights function for Pillsbury International, bringing the voice of the consumer to global decision making for 30+ countries. Brand responsibilities: Haagen-Dazs, Green Giant, Pillsbury, Old El Paso, and numerous local brands.- An advisor & trusted partner to Marketing teams around the world, integrating the consumer as a key factor in strategy and decision making for greater business success. This included existing businesses as well as new opportunities, new market start-ups and acquisitions.- Lead the implementation of Pillsbury Marketing Research Best Practices to ensure high quality Marketing and Research standards worldwide.- Acted as a key facilitator of change in critical marketing elements for our Häagen-Dazs Japan joint venture – advertising, positioning, and target analysis, to turn a declining $10MM+ business into a vital one. Became a valued member of the Haagen-Dazs Japan management team, with regular attendance at joint venture board meetings.
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  • The Pillsbury Company
    Associate Insights Manager
    The Pillsbury Company Oct 1995 - Feb 1997
    Greater Minneapolis-St. Paul Area
    Key Breakfast team member, working closely with Marketing and R&D to identify research issues for Toaster Strudel and Hungry Jack brands, among others, managing a $1MM research budget.Prior to Pillsbury, I began my career at Fisher-Price Toys in Marketing Research.
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  • Fisher-Price, Inc.
    Senior Marketing Research Analyst
    Fisher-Price, Inc. Aug 1991 - Sep 1995
    East Aurora, New York, United States
    Analyst to Sr. Analyst at Fisher Price Toys, advising Marketing and R&D on direction for Preschool Toys, Electronic toys, Powered Ride-ons & Juvenile products/equipment
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Caroline Roe Skills

Segmentation Strategy Fmcg Marketing Strategy Consumer Behaviour Marketing Product Innovation Focus Groups Customer Insight Positioning Product Development Survey Design Consumer Products Strategic Planning Advertising Research Consumer Behavior Retail Insurance Marketing Communications Healthcare Food Concept Development Supermarkets Toys Fast Moving Consumer Goods Market Research Consumer Durables Dairy Products Professional Services Pharmaceutical Industry Candy Technology Information Technology Consumer Insight Quantitative Research Brand Equity Competitive Analysis Management Market Analysis Cross Functional Team Leadership Qualitative Research Business Strategy Brand Development Agile Methodologies Advertising Leadership Analytics

Caroline Roe Education Details

Frequently Asked Questions about Caroline Roe

What company does Caroline Roe work for?

Caroline Roe works for Kantar

What is Caroline Roe's role at the current company?

Caroline Roe's current role is Brand Strategy | Insights.

What is Caroline Roe's email address?

Caroline Roe's email address is cr****@****hoo.com

What is Caroline Roe's direct phone number?

Caroline Roe's direct phone number is +126285*****

What schools did Caroline Roe attend?

Caroline Roe attended Duke University, Denison University, Oxford University, Keble College - Oxford, England.

What are some of Caroline Roe's interests?

Caroline Roe has interest in Arts And Culture.

What skills is Caroline Roe known for?

Caroline Roe has skills like Segmentation, Strategy, Fmcg, Marketing Strategy, Consumer Behaviour, Marketing, Product Innovation, Focus Groups, Customer Insight, Positioning, Product Development, Survey Design.

Who are Caroline Roe's colleagues?

Caroline Roe's colleagues are Ritesh Sinha, Emma Beattie, Karim Bouchdak, Shekhar Beura, Sarah Wocknitz, Marie Franchesca Lee, Ritayan Mukherjee.

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