Hi, I'm Caroline! I am a Syracuse-based digital artist with 5+ years of experience in social media content curation, graphic design, photography, and brand development for family-owned businesses. I've helped breathe life back into brands to bring them into the current trends by refreshing their brand voice and visual presence.Let's chat about Graphic Design, Design for Hospitality, Branding, Adobe Creative Suite, Social Media Strategy, Design Trends, Craft Beer, Cannabis, and more!
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Social Media Strategist + Content CreatorAyrloom Oct 2024 - PresentLafayette, New York, United States-Assist with the strategic planning of social media campaigns-Coordinate photoshoots for product releases-Photograph + create video content of products for social media platforms-Editing content; color-correct photos, clip together video shorts-Assist with media outreach for building brand awareness-Build graphics for social media platforms -
Lead DesignerEvil Twin Brewing Nyc May 2023 - PresentQueens, New York, United States-Changed to a part-time remote position due to moving out of the city -Sole graphic designer for all social media platforms, events, website maintenance-Sole designer for all package/label design across full line of products; canned and bottled beer, canned hard seltzers, wine bottle labels, beef jerky, coffee bags-Created mockups and digital renderings for products-Website and online webshop platform maintenance-Customer service; assisted with order inquiries, maintained general inquiry inbox -
Brand / Creative Manager + DesignerEvil Twin Brewing Nyc Jan 2019 - May 2023Ridgewood, Ny-Photographed and created digital renders of products for social and web platforms -Photographed production, taproom spaces, staged imagery for social media-Created, coordinated, and edited videos for social media-Created and designed all promotional graphics for advertising-Curated, planned, coordinated, and created all content for social media-Sole designer for all labels for packaged products-Reached out to local businesses for possible collaboration projects-Website and online webshop platform maintenance-Designed and maintained inventory of all retail merchandise-Managed the Direct-to-Consumer beer shipping program-Customer service; assisted with order inquiries, maintained general inquiry inbox -
Lead DesignerPrison City Pub & Brewery Jul 2023 - Oct 2024Auburn, New York, United States-Curate, plan, and design content for social media; graphics, photographs, videos, promotional material-Design graphics and assets for email campaigns, labels for packaged beer, food/drink menus, retail merchandise, and more-Created promotional graphics for printed advertising-Toolkit media packages for large-scale events -
Administrative Assistant Office ManagerNoi Due Jan 2018 - Dec 2018Greater New York City Area-Assisted with general office work; filing paperwork, invoicing, updating calendars-Quality checked product upon arrival from vendors-Photographed space, events, and menu items for social media -Worked alongside the Executive Chef and FOH Managers to design and create seasonal menus -
Art TeacherSilvermine Arts Center Jun 2011 - Nov 2018New Canaan, Ct-Taught ranges of art projects to kids from 4 to 17 years old-Planned and scheduled lessons based on skill levels-Mediums ranged from digital to film/darkroom photography to painting, drawing, pottery, and more-Majority of my employment here was seasonal, but maintained a more full-time role from Jan 2017-Nov 2018. -
Production InternMark Seliger Photography Oct 2016 - Dec 2016Greater New York City Area-Worked with the Production team to book travel accommodations, talent, and plan photo shoots-Assisted with on-site and in-studio photoshoots; setting props, checking-in talent, coordinating schedules-Worked with the archive team to store prints, props, camera equipment -
Jewelry DesignerKate Spade & Company Jun 2014 - Aug 2014Greater New York City Area-Created seasonal pieces for retail with the Accessories Department-Hand-sketched and built digital renders for wearable jewelry and small accessories-Learned QC for incoming products from overseas and how to spot counterfeits-Collaborated with a team of creatives and non-creatives on a variety of projects; photo shoots for social media, mock location expansion projects, etc(Summer internship for college)
Caroline Scarr Education Details
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Photography -
High School Diploma
Frequently Asked Questions about Caroline Scarr
What company does Caroline Scarr work for?
Caroline Scarr works for Ayrloom
What is Caroline Scarr's role at the current company?
Caroline Scarr's current role is Digital Artist & Branding Design.
What schools did Caroline Scarr attend?
Caroline Scarr attended Savannah College Of Art And Design, The Harvey School.
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