Caroline Schibel is a skilled and passionate marketing, design, and communications professional with 17+ years of experience in the industry - including running her own freelance graphic design and photography business. She brings a unique, creative expertise and human understanding of effective marketing strategies. Her heart is in nonprofit work, where she has extensive knowledge of promoting a mission, increasing brand awareness, and driving engagement. She has a strong understanding of marketing principles, excellent leadership skills, and a passion for making a difference.For the past four years, Caroline committed herself to the Director of Marketing and Communications role at Habitat for Humanity-Spokane, where she was pivotal in spearheading marketing and communication initiatives that drove change. Under her leadership, the organization experienced substantial growth in awareness thanks to her ability to connect with supporters through relatable, visual storytelling. She also started and co-led a Women Build Steering Committee for the organization, resulting in a dedicated group of empowered women from all walks of life who volunteer their time to establish and sustain Habitat's Women Build programming while bringing awareness to the injustices women face in housing. As the creative and business force behind her freelance venture, CF.Schibel Design, Caroline handled everything from crafting visually stunning concepts to managing client relationships and overseeing operations. She ensured everything aligned with her client's vision and developed multiple concepts to showcase their brand identity while consistently meeting deadlines. Caroline is humbled to be trusted with leading people as they navigate their career growth. Her ability to relate, motivate, and inspire others has resulted in cohesive and dedicated teams. From conducting interviews, onboarding plans, 90-day work plans, and performance improvement plans, she works hard to keep employees engaged and thriving. Caroline values integrity, respect, inclusion, curiosity, and courage. As a leader, she will add the following to any team:- An optimistic and encouraging attitude- Strong collaboration skills with team members- Extensive experience in complex problem-solving- Expert knowledge of design, communication, and story-telling