- In charge of the development of a re-branding strategy for the 1947 founded German heritage shoe house- Conducting market-, competitor-, brand analysis, supervising development and implementation of a product-merchandise strategy, communications strategy and wholesale strategy- Business plan and budget forecast for Marketing, own POS and Wholesale strategy in order to achieve margin goals and seasonal profit.- Managing the development of a new pricing strategy and category assortment in order to optimize collection merchandise range.- Coordination of updated supply chain model strategy in close collaboration with the company owned factory in Venice, Italy- Conception and supervising delivery of the brands future visual language, including the relaunch of the Website, Advertising-Campaigns, social media channels and brand assets.- Recruiting and managing a team for marketing, design, sales, e-commerce department

In charge for optimizing Core Business market performance for all categories in Men’s RTWImplementation and adaption of WW seasonal merchandising strategy and related product and collection assortment definition and coordination on Core Business market needs.Market sales forecasting by SKU, OTB definition and budget review, development and implementation of strategic business plans for short and medium term action to optimize sales performance.Placing initial orders, based on trend research and client profile.Coordination of weekly replenishment and stock consolidation activities.Implementation and analysis of daily/weekly sales reports, ensuring KPI’s on Store and market level are met.Market and Competitor analysis and forecast at global and market level, collecting market feedback from local teams.Collaboration with Design/Product teams during Product/collection development to make sure Market needs are covered.Collaboration with Visual Merchandising team to ensure Image guidelines are perfectly implemented in the market. Guarantee seasonal profit and marginal goals by creating promotion strategies, preparing peak of sales periods, optimizing sales period goals and stock liquidation, by developing the pricing strategy of weekly markdown lists.

an an londree is an Austrian fashion start-up company, which offers luxury apparel, crafted mainly from silk with delicate hand embroidery. Business and sales development, terndforecast on market needs. Responsible for press releases, social media activities and organisation of shootings. Assistant manager of the quality control and production of the 2018/19 collections, and assisted the development of the product design for the 2019 summer collection. Benchmark and competitor monitoring. Prepared sales documents and line sheets. Supported the “White” exhibition in Milan, “Tranoi” exhibition in Paris and Designers & Agents exhibition in New York City as member of the sales team. International wholesale clients prospection & negotiation.

Wilk PR is a Munich based public relations & communications agency, specialized in fashion and sports brands. Developed creative concepts for events and press days, press mailings and media research Responsible for the management of shooting requests, social media activity, blogger and influencer relations, including product seeding, location research and organization.

Promoted fashion collections for international clients at fashion shows, showrooms, and in editorials for fashion magazines, such as Ralph Lauren, Marc O’Polo, Aigner, Valentino

Assisted Andres Levin, a Jewish Grammy award-winning record producer whose family fled from the Nazi regime, in researching his family’s history and provenance. Translated historical letters from the late-1930s to mid-1960s from German to English. Conducted chronological and textual compilation of the letters, researching provenance and organization of reimbursement of family properties in Germany.

Carried out research for the weekly fashion column, prepared dossiers on cultural based themes ordered and handled sample products and flow, organized shootings, conducted interviews for publication, published interview series in Magazine Nr.28/2017

Curatorial assistance for preparation of the exhibition „Gretchen mag´s mondän!“ Ladies fashion from the 1930s. Editorial assistance of the publication exhibition catalogue.

Intern online shop, Accounting and public relations department