Caroline Schoenberger Email and Phone Number

• Lead a team of three direct reports through comprehensive training in email processes and best practices, while providing continuous coaching and development opportunities that align with business goals• Develop comprehensive dynamic eCommerce transactional email campaigns for multiple brands• Collaborate with internal and external cross-functional partners to deploy innovative consumer journeys, concentrating on seamlessly transitioning target consumers to a new product.• Advise on digital marketing strategy by analyzing and reporting email campaign results, including open, click-through, and unsubscribe rates• Partner with on- and off-shore teams utilizing Jira for efficient coordination to ensure the timely completion of email development and validation• Serve as the subject matter expert to cross-functional teams on technical and content-focused best practices for email campaigns

• Co-piloted a successful year-long program to adapt Agile & Scrum Methodology to email marketing programs, resulting in the ability to implement test findings within 1 – 2 weeks vs. the standard three-month timeline

• Develop, implement, and monitor personalized email programs in Adobe Campaign focused on customer engagement, conversion, and retention across 13 CPG brands, averaging 22 million emails sent each month• Oversee quality control procedures to ensure flawless, one-time execution of all campaigns, resulting in 100% success rate for on-time deliveries

• Planned and implemented email marketing campaigns based on a promotional calendar and potential guest profitability• Ensured proofing and quality assurance standards were followed during email execution• Maintained Hollywood Casino Aurora website to ensure content reflected current information• Monitored email metrics to optimize and improve the effectiveness of future campaigns• Collaborated with marketing team to communicate objectives to executive level management• Developed, executed, and analyzed innovative social media campaigns to promote brand awareness• Designed digital and print collateral for all promotional giveaways, casino events, and property restaurants• Adhered to brand guidelines to ensure cohesiveness among messages

• Oversaw sales floor of a Top 100 volume store, managing up to 20 sales associates and adjusting coverage based on current store traffic• Trained new sales associates on Express customer service expectations, visual standards, and sales techniques • Improved customer experience levels resulting in an increase in sales and positive conversion growth• Coordinated visual merchandising and store displays based on sales metrics and trends

• Crafted posts, tweets, and pins for Facebook, Twitter, Pinterest, & other social media sites for Headquarters Beercade, Sine Qua Non Salon, and Skirt PR• Wrote and edited weekly blog posts for Skirt PR, Sine Qua Non Salons and Headquarters Beercade featuring content directly related the brand’s desired identity• Increased brand awareness using Strategic Twitter Outreach to engage users already talking about the services offered by clients

• Drafted pitches and press releases for clients including Dirty Girl Mud Run and the Women’s Health Foundation• Developed story ideas to secures print and online coverage• Facilitated interviews between reporters and clients to generate press for clients• Assisted in the development and implementation of media plans • Contributed to the expansion of Motion PR’s business with outreach to potential clients

• Drafted pitches and press releases for over ten clients, including Fulton’s on the River, The Barrelhouse Flat, and The James Chicago• Secured client placements in local media outlets such as Chicago Redeye, Time Out Chicago, and NBCChicago.com• Developed media lists using Cision to gather contact information of the ideal media outlets for each client• Mocked up client features from various media outlets, including The Chicago Tribune, The Chicago Sun-Times, and Chicago Redeye

• Assisted in the coordination of events such as the Grey Goose Chicago Beach Polo World Cup and Chicago House Speaker Series featuring Whoopi Goldberg, by handling press requests, compiling guest lists, and creating media alerts to produce buzz about events• Generated post-event media recaps and activity reports to determine the success of the press outreach efforts surrounding the events • Created and monitored listings for clients’ events