Responsible for ensuring the operation of Round Pegs Consulting, managing business, leading the core team and professionals allocated to clients.Relationship and commercial negotiation with clients from different sectors;Development and innovation of the company's new portfolio services;Management of the company's financial operations and short and long term goals;Responsible for managing the company's hiring and culture;Development of the company's re-branding and commercial restructuring;

As a Prolancer at BossaBox, I worked on the development of two projects:- SIGN2GO of Valid - Digital signature and certification platform;- Company Platform of Unimed Florianópolis - System of access and registration of plans for companies;Responsible for ensuring product success (following and analyzing customer results and user behavior and proposing improvements);Alignment and mapping between all stakeholders with decision-making during Discovery and Delivery;Ensure the unity of vision between the needs of the business, the user, product technician and squad alignment in relation to the points;Development of Roadmap Vision, Release Plan, Goals;Structuring the product strategy aligned with the customer's business decisions;Presentation and alignment with the dev team about the vision of the product roadmap and where the product is continuously heading;

Management and leadership in the operation of several digital products that benefit the photovoltaic energy market. The performance at the startup has always been very hands-on both in the development of digital platforms such as ClubeWatt (Subscription Platform for solar energy consumption), WattPanel (Energy Production Data Management Platform), Vout, PlugWatt, DataWatt and others. In addition to managing the development and business strategy of these products, I coordinated the team and the marketing strategy for these products.

WattPanel is a system for monitoring and managing energy production and consumption, acting strongly in the photovoltaic energy segment. The system is a dashboard for monitoring customers, power plants, and data generated from energy production can also be monitored, as well as data on customers' energy consumption behavior. As Product Manager responsible for:- Product View;- Backlog prioritization;- Product Discovery;- Monitoring of Data and User Behavior;- Development and monitoring of the product Roadmap with the company's board;- Present strategic opportunities with the company's board;- Undertake discovery activities and actions for action fronts;- Prototyping and structuring the navigation flows and user experience;- Work together with UX Designer;- Build together with the team of developers and designer, the solutions to the main problems of future customers;- Validate business hypotheses;As Marketing Manager responsible for:- Team management and strategic creative leadership;- Brand positioning and product branding planning;- Structuring of Custumer Success through omnichannel channels;- Plan and establish workflows oriented to product marketing;- Management of the content produced for the product's social networks;- Development of relationships with new creative and production partners;- Registration and participation in contests / programs to accelerate startups;

Responsible for product vision and business model; Prioritization of the product development roadmap and backlog; Conducting research and product discovery studies; Member of the company's managing board; Management and leadership of the product and marketing team; Prototyping and structuring navigation flows and user experience; Data Tracking and User Behavior; Present and negotiate strategic opportunities with the company's board; Registration and participation in notices and startups acceleration and incubation events; As Marketing Manager responsible for: Team management and strategic creative leadership; Brand positioning and product branding planning; Structuring of Custumer Success through omnichannel channels; Plan and establish workflows oriented to product marketing; Management of the content produced for the product's social networks; Development of relationships with new creative and production partners; Registration and participation in contests / startup acceleration programs; Project Development in partnership (Parada do Sol, Tecnopuc, Crialab)

Hey & Co. is brand of Brazilian premium tea blends. As a managing partner, I’ve been working in this project in all aspects, like product development, logistics, design packing, sales, events, stock management, and community manager at the social media.

Developing digital planning across brand strategies, producing brand content, digital media strategies (Facebook Ad’s – Linkedin Ad’s). Responsible for the community managing and relationship on the digital platforms, like Facebook, Pinterest, Instagram, Linkedin, and others. Building promotional strategies like Digital PR, selecting and hiring bloggers for Advertising posts and actions.

- Brand content, community management, networks data analysis, production of strategic projects. - Mapping and analysis of trends, production of reports with trends of behavior and consumption.