Caroline/ Cara S (She/Her) Email & Phone Number

Hi, I'm Caroline. I also go by Cara. Dual national: Swiss + USAI'm a UX writer/content designer, copywriter, content strategist and people lead. I've also been a travel writer and editor and a content marketing manager. More often than not, I'm a PR manager for #WhyWordsMatter and "the one who writes and organizes many moving parts."https://siegcaroline.com• My teams and colleagues say I'm a dynamic manager, team leader, collaborator and motivator. I've learned from some of the best, too. #leadershipmatters • I turn technical concepts into digestible, engaging content. I translate brand and market strategy into content that meets business and user needs.• I push for as much content testing as possible.• I balance data, SEO, user research and common sense in brainstorming sessions with smart, creative colleagues. When it comes to words, it's nearly impossible to measure everything.• I bring experience hiring, mentoring and managing product, editorial and marketing teams.• I like tools like Figma, Sketch, Hootsuite, HubSpot, MailChimp, Buffer and Moz.• I've got Press/PR experience and I've done radio and TV interviews.• English is my native language. I also speak German (business fluent), French (advanced) and Spanish (basic).• I was a digital nomad before it was a thing. I still like to roam, a lot. • I petsit, it’s my favorite travel hack. Animals rule. They’re also free therapy, IMO. SPECIALITIES/GOALS: #Contentstrategy, #contentdesign, #uxwriting, communication strategies, social media, brand awareness, commissioning and managing writers and editors, social media management, SEO & #UXcopywriting, development and content editing, team leadership