Caroline Silla

Caroline Silla Email and Phone Number

Consumer Insights Specialist and Founder of Tapestry Insights @ Tapestry Insights
Caroline Silla's Location
Philadelphia, Pennsylvania, United States, United States
About Caroline Silla

Through Tapestry Insights, I partner with qualitative research and brand teams to provide tailored and timely project management services including IDI and video diary moderation, deep qualitative analysis and compelling, story-driven reporting. With special expertise in CPG, Food and Beverage and Home Appliances, my work inspires teams and drives impact for some of the most well-loved brands in the world.I take an empathetic approach to research, digging deep to understand each participant in their complexity and illuminating the human being behind each “consumer”. I specialize in weaving complex consumer insights into inspiring stories that connect people to products, services, ideas and initiatives that improve their lives.Prior to freelancing, I was a Senior Project Manager at Olson Zaltman, where I managed qualitative research studies on an international scale for companies like Procter and Gamble, The Coca Cola Company and General Mills, and nonprofit organizations like The Humane League, Commonwealth and Future Majority. At Tapestry Insights I focus on both corporate and nonprofit work and have a keen interest in policy work that creates a more just world.I have experience working with and coordinating teams based in the US, UK, France, Ireland, Germany, Poland, South Africa, Brazil, India, Hong Kong, Mexico and Colombia.I hold a Bachelors of Science in Marketing and a Bachelors of Arts in French and Francophone Studies from the Pennsylvania State University. I provide services in both English and French.

Caroline Silla's Current Company Details
Tapestry Insights

Tapestry Insights

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Consumer Insights Specialist and Founder of Tapestry Insights
Caroline Silla Work Experience Details
  • Tapestry Insights
    Founder & Consumer Insights Consultant
    Tapestry Insights Aug 2022 - Present
    I specialize in transforming consumer truths into actionable insights that drive impact. I have partnered with Fortune 500 companies, internationally recognized nonprofits, public policy initiatives, startups and emerging brands. My work and collaborations have directly influenced product and brand innovations, communications and advertising campaigns and public policy initiatives.My skills include IDI moderation, video diary and mobile ethnography programming and moderation, online survey research, in-home interviews, concept testing, qualitative data analysis and reporting. I am fluent in both English and French. If you are in need of any of the above skills, send over a message!
  • France Éducation International
    English Language Assistant
    France Éducation International Oct 2022 - Apr 2024
    France
    Managed high school classrooms of 6-18 students of diverse backgrounds in both Rennes, Brittany and St Pierre, Reunion IslandCollaborated with teachers to create lesson plans that both engaged students and deepened their understanding of American and Anglophone cultureFacilitated a space that allowed passion for language learning and international relations to develop amongst French high school studentsLead conversational English workshops for teachers who wished to improve their EnglishServed as a cultural ambassador of the United States
  • Olson Zaltman
    Senior Manager Consumer Insights
    Olson Zaltman Sep 2021 - Jul 2022
    Pittsburgh, Pennsylvania, United States
    Managed qualitative research projects for various Fortune 500 companies on both a domestic and international levelManaged quantitative research studies using SIMILE, Survey Monkey, Google Forms and collaborated with quant partners on IAT and survey techniques such as Likert scales, MaxDiff and paired choiceCoordinated and managed teams based in the US, Canada, UK, France, Ireland, Germany, Poland, South Africa, Brazil, India, Hong Kong, Mexico and ColombiaModerated foundational IDIs, in-home interviews, mobile ethnographies and concept tests using ZMET methodologyLead analysis teams with a strategic focus on deep metaphors, benefit laddering, mind maps and unconscious need statesSynthesized the data into actionable insights, inspiring and empowering clients to apply insights efficientlyFacilitated presentations and workshops to cross-functional, often multinational teamsInitiated and maintained client relationships, serving as a main point of contact for Fortune 500 and internationally recognized nonprofit clients
  • Olson Zaltman
    Manager, Simile Innovation And Strategy
    Olson Zaltman Jan 2020 - Jun 2022
    Pittsburgh, Pennsylvania, United States
    Co-founded Olson Zaltman's Innovation Lab, which collaborated with cross-functional global teams to envision, design and develop SIMILE, a new quantitative research tool that leverages qualitative principlesCreated and facilitated trainings for both internal employees and freelancersContinually assessed the tool's performance and optimize efficiency for maximum workflowAssisted in bringing the tool to market through a pilot program with a Fortune 500 company and continually assist in managing client relationship
  • Olson Zaltman
    Senior Insight Associate
    Olson Zaltman Apr 2020 - Sep 2021
    Pittsburgh, Pennsylvania, United States
    Managed portions of research projects for various Fortune 500 companies on both a domestic and international levelFacilitated individual direct interviews both in-person and online within the US and internationally to better understand the consumer mindset towards certain products/brands/foundational conceptsLead analysis of data with a strategic focus on deep metaphors, benefit laddering, mind maps and jobs to be doneSynthesized the data into actionable insights, empowering clients to apply insights efficiently
  • Olson Zaltman
    Insight Associate
    Olson Zaltman Jan 2019 - Apr 2020
    Greater Pittsburgh Area
    Facilitated individual direct interviews both in-person and online within the US and internationally to better understand the consumer mindset towards certain products/brands/foundational conceptsAnalyzed data with a strategic focus on Deep Metaphors, benefit laddering and mind mapsSynthesized data into cohesive and visually-impactful presentations and deliver robust insights and implications to clients
  • Dobra Tea (Pittsburgh, Pa)
    Tea Brewer And Server
    Dobra Tea (Pittsburgh, Pa) Jun 2021 - Jan 2022
    Pittsburgh, Pennsylvania, United States
    Greeted and engaged with a diverse array of customers while serving as a source of tea knowledge for both retail and sit-down offeringsEducated and guided customers towards the tea experience that best fit their needsServed tables, brewed orders, assembled food and communicated with team members in a timely and efficient manner while ensuring a peaceful environment for both staff and customersManaged the register and customer check-out experience, familiar with Square register technologyPerformed closing procedures for the teahouse efficiently, ensuring a smooth transition for the morning team members
  • Upcycled By Caroline
    Founder
    Upcycled By Caroline Jul 2014 - Jun 2019
    At Upcycled by Caroline, I created clothing and accessories, primarily headbands and scarves, out of upcycled and vintage fabrics found in thrift shops or through other sources and sell them online and at various craft shows and festivals. I've been sewing since I was 10 and thrifting for years, and one day I put two and two together. Thus, Upcycled by Caroline was born. I create accessories out of used upcycled materials, a sustainable win-win-win. Not only are the garments being rescued from the landfill, but all of the input costs go directly to organizations that give back. Also, by using upcycled fabrics, no waste is created in terms of energy put into producing the fabric or harmful dyes. My mission is to combine sustainability and fashion in a fresh, creative way and to offer people an affordable alternative to unethically manufactured accessories.
  • Gocanvas
    Business Development Representative
    Gocanvas Jun 2018 - Nov 2018
    Reston, Virginia
    Total average percent to goal: 110% As an Outbound Mobile Application Consultant team I:• Prospected and qualified leads and secured appointments for Senior Mobile App Consultants• Consulted with VSBs and SMBs to deliver a customized mobile solution for automating business processes • Answered potential new client questions about the software functionality and successful use cases In addition, I represented GoCanvas at trade shows. At the shows I:• Facilitated face-to-face conversations with prospects• Led the trade show team in lead conversion• Served as the face of the brand on an international level
  • Penn State University
    French Tutor
    Penn State University Sep 2017 - Apr 2018
    University Park, Pennsylvania
    Through my work with Penn State Learning, I engaged with current students who need guidance and instruction in French grammar, writing, listening comprehension, and speaking. In this client-facing role, problem diagnosis is key. When meeting a new student, I always have a conversation with them and ask exploratory questions to see what areas we need to hone in on. Next, I craft a personalized lesson for the student and walk them through it step by step. I guide the student through different subjects, building progressively on previous sessions.
  • Aldi Us
    District Manager Intern
    Aldi Us Jun 2017 - Aug 2017
    Greater Philadelphia Area
    At ALDI, I led three dynamic and diverse teams of 8-12 employees alongside acting District Manager. Additionally, I was responsible for data analysis and ensuring that the results of the store data aligned with our goals to maximize sales and productivity.I also handled some HR functions, including screening and interviewing dozens of applicants both at hiring events and in person. I helped multiple employees navigate the onboarding process. For my intern project, I collaborated with a team of three other interns and two District Manager advisors to streamline the signage process, saving $5,000 and shaving 11 days off of the existing process.
  • Blankie Tails
    Innovation Consultant
    Blankie Tails Jan 2016 - Jun 2016
    Collaborated with the entrepreneur behind Blankie Tails to create an American Girl Doll sized product, designing multiple prototype products.The Doll Blankie Tails prototype has since been mass produced and is now being sold in hundreds of boutiques and online retailers like amazon.com.
  • Penn State University
    Qualitative Research Assistant
    Penn State University Feb 2016 - Apr 2016
    Paterno Library, University Park, Pa
    At Penn State Libraries, I worked closely with both adults and students to find out how to improve student's overall Penn State library experience. I assisted in conducting surveys, facilitated discussions, synthesized and interpreted the information to make Penn State's library a better study environment.
  • Chubb
    Customer Outreach And Process Improvement Intern
    Chubb Jun 2015 - Jul 2015
    Malvern, Pa
    At Chubb, I worked primarily in system testing and research. I learned many valuable skills, especially communication, as I communicated directly with brokers via email as a liaison between Chubb's Commercial Risk Services division and current policy holders.In addition to enhanced interpersonal and business to business communications skills, I am now very comfortable with Microsoft Excel, RateFilings.com, Microsoft Outlook, and many other softwares.
  • Clean Air Council
    Designer And Upcycling Consultant
    Clean Air Council Jun 2015 - Jul 2015
    I partnered with the Clean Air Council's Greenfest Philly to design and manufacture goodie bags out of old t-shirts from previous events, reducing waste and providing unique swag bags to all festival-goers.

Caroline Silla Skills

Leadership Time Management Public Speaking Creativity Skills Marketing Event Planning Customer Service Communication Team Leadership Microsoft Office Social Networking Teamwork Fashion Design Microsoft Word Powerpoint Microsoft Excel Sewing Management Business Development Sales

Caroline Silla Education Details

Frequently Asked Questions about Caroline Silla

What company does Caroline Silla work for?

Caroline Silla works for Tapestry Insights

What is Caroline Silla's role at the current company?

Caroline Silla's current role is Consumer Insights Specialist and Founder of Tapestry Insights.

What schools did Caroline Silla attend?

Caroline Silla attended Penn State University, Iau College, Nazareth Academy High School.

What are some of Caroline Silla's interests?

Caroline Silla has interest in Thrift Shopping, Sustainability, Fashion, Yoga, Sewing, Diy Projects, Environment, Poverty Alleviation, Running, Disaster And Humanitarian Relief.

What skills is Caroline Silla known for?

Caroline Silla has skills like Leadership, Time Management, Public Speaking, Creativity Skills, Marketing, Event Planning, Customer Service, Communication, Team Leadership, Microsoft Office, Social Networking, Teamwork.

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