Caroline Steele Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Responsibilities include designing a omnichannel growth strategy across all digital/traditional commercial disciplines, inform product design and lead the overall growth strategy. Leading digital transformation initiatives through new product introductions, multi touch marketing & CRM platform in Salesforce and CMS platform in Progress Sitefinity. Redesigned customer self service portal and grew to ~100K users in 6 months. Redefined what commercial success looks like by aligning retail sales operation with marketing and technical teams to deliver enhanced customer experience and growth opportunities (i.e. Remote loan refinance, Site to Store loan experience and multi-touch campaigns through email, text, outbound calling and prescreen targeting).

New York, New York, Us

Responsibilities include leading strategy, customer insights/analytics, digital marketing strategy, product development and brand management. During tenure delivered 5X deposit growth exclusively through digital performance marketing channels (i.e. SEO/SEM, Search, Digital Media, Aggregators). Member of business leadership team participating in pricing, regulatory and management committees. • Generated 63% CAGR in 4 years.• Increased monthly new account growth 100% YoY. • Reduced marketing acquisition expense 50%.

GECB is an on-line retail savings bank which started in 2013. Responsibilities include leading business strategy, customer insights/analytics, digital marketing strategy, product development and brand management. Lead team of 90+ employees and increased deposits from $3B to $9 in 24 months, while keeping expenses below budget by driving simplification and efficiency in the business model.• Increased retail growth 3X in 24 months.• Won multiple awards for best savings account and website. • Increased funnel conversation rate 15%.

Designed consumer healthcare growth strategy for Healthcare Finance business Led America’s Innovation framework design and go to market projects for GE Capital. CMO for largest provider of rail car services in North America. Responsible for overall business strategy, growth and asset management for the business.

Accountable for Day-to-Day Client Management/Marketing strategy for the $6B Wal-Mart Credit Card portfolio. Served as primary GE Marketing interface for all Wal-Mart/GE strategic engagements. - Delivered ~28% Top line growth on ~$3B Assets, on Financial Services portfolio through targeted, actionable marketing efforts.- Managed $25M+ Marketing Budget to achieve profitable ROI targets- Built team of 14 High Performance Marketers with Diverse skill sets and recognized as one of highest performing marketing teams in Retail Consumer Finance.- Client Management Experience - skilled at working with and influencing Executive Management in Wal-Mart Stores, Inc to achieve growth targets.- New Product development success achieved by launching the Wal-Mart Discover Card and Wal-Mart Pre-paid Debit Card.- Delivered cardholder segmentation driven offer strategy to drive retention and sales.

Us

As the 14th employee in a start up company, my role was to define, organize and build a marketing function which supported all components of the marketing mix (i.e. public relations, advertising, direct marketing, analytics, supplier relationships).· - Established regional marketing organization recruiting, hiring, marketing professionals focused on supporting direct sales forces through integrated marketing tactics to drive acquisition, activation and retention.· - Innovated to expand market share through development and implementation of a direct to consumer strategy, which increased acquisition and reduced costs 50%. This channel consisted of direct marketing, telemarketing and e-commerce.·- Served as primary marketing liaison with Nextel Communications to ensure brand, customer and product integration between the two companies.

Bentonville, Arkansas, Us

8 Roles of increasing responsibility in 10 years of service· Ten (10) years Wal-Mart experience, includes Marketing Operations, Training, Credit Card, Direct Mail, B to B Marketing, Segmentation, Creative & Production, Database Marketing and Consumer Segmentation, Branding, Event Marketing, Competitive Analysis, and Advertising