Driving digitalisation, transparency and sustainability in the Real Estate and community development sector.

CO: a creative circus focusing on the development of and investment in digital products within the PropTech sector. Providing the tools in demand, as cities strive to become more resilient in a changing climate.

On a mission to provide an alternative to the dated chewing gum proposition in store, while combatting the world’s vitamin deficiency issue.Shewy offer functional sugar free gum enriched with vitamins, minerals and ingredients to boost your immune system, energy, performance, skin glow and much more...

Hired to improve structure and processes, reshape the agency to better fit the future and manage clients. Employment ended in advance due to Corona.

- Drive strategic thinking and planning across regions and categories to facilitate and build a stronger portfolio- Lead and establish innovation process - Identify and develop new growth drivers- Improve portfolio processesIn this newly established role I identified and implemented several improvements to existing processes to create a more efficient business. I identified five cross- functional and category innovation projects to support future growth and consumer relevance. I constantly challenged the norm and past to enable the full potential of the business model.

Chosen among 1 800 applicants to be part of the Stockholm 2019 cohort of the world's largest tech start-up generator.Antler is a global start up generator and early stage VC, creating the the next wave of tech with a mission to turn exceptional individuals into great founders. Antler select the world’s most brilliant and determined people, help them find the right co-founder, validate their business model, connect them to a top tier network of advisors and experts worldwide.

- Develop Nordic Category Commercial and Marketing plan.- Develop media strategy and guidelines for implementation in local markets.- Enable, coach and lead local organisations in analysing, optimising and adapting plans and portfolio to their market.- Analyse and consolidate cross country consumer- and competitor data to ensure innovation and category plan relevance.- Manage distributors for export.I changed the category way of working to an insights based and digital business approach resulting in significant increase in consumer reach, interaction and sales uplift. With a passion for improving quality and streamlining the business I also volunteered as an internal auditor during the ISO certification of Semper.

December 2015-PR & Marketing manager Cozy living Copenhagen (young interior design brand Denmark)Establish Brand values. Form online and social media strategy. Build D2C platform in UK. Press contact. Content management.January 2015- December 2015 Maternity leaveNovember 2014-January 2015Created a launch plan for two new products on the Swedish market for Delicato Family Vineyards. 4P analysis and recommendation. Brief and sign off design, assign and brief agency, recommend media strategy and channels.

- Manage the performance, strategy, planning and P&L. - Accountable for all brand marketing, planning, investment and strategy.- Deliver against the customer and channel priorities in EMEA. - Provide regional input into the global brand plan including market, consumer, category, shopper, media and customer trends.I streamlined the portfolio into fewer tiers and relaunched the brand in EMEA with a more premium positioning. Ensuring and supporting new distribution across the region and equipped customer marketing with tools and guidelines to successfully build a sustainable and profitable brand.

Responsible for consumer and trade marketing for all TWE brands (Lindemans, Wolf Blass, Penfolds, Beringer, Rosemount) in Denmark.- Create and implement country brand plans with purpose of increasing sales and profitability across the portfolio and region.- PR, media and events.- Strengthen brand equity and awareness.- Pitch and change of advertising agency.I restructured from three agencies to one in order to work more efficient in a small organisation. I built an interactive TTL campaign for Lindeman’s with online short movies and consumer relevance as key element.

Country marketing Manager 70%.- Create and implement country brand plans for all company brands with purpose of increasing sales and profitability across the portfolio and region.- PR, media and events.- Strengthen brand equity and awareness.I have in a very legally restricted market carried out successful PR campaigns in order to increase awareness and sales. I used online and an interactive approach in an otherwise very traditional market. A negative sales trend was turned into double-digit growth. Nordic Brand manager Rosemount 30%. - Develop Nordic strategies, channel- and brand plans.- Sign off all Nordic media plans.I had an active part in the global strategic review and repositioning of the brand. Ensuring a fit with the Nordic consumer and market.

- Brand plans, Budget, sales, forecasting, activation and agency relationsI successfully launched a new product from Beringer and achieved a listing at Systembolaget. I turned around a negative sales trend through targeted tactical activation and media planning.

- The pitch and contracting of a new PR agency in Sweden. - PR activities and events. Press contact.I performed an analysis of all media investments during 2007 in the Swedish market in order to assist the team in future marketing investment.

Assisting the Nordic business managers, majority of work directed towards the Chilean producer Viña San Pedro. Budget, market plans and coordination of Nordic activities was the main tasks.