Caroline Sturm Email & Phone Number

Atlanta, Georgia, United States

• Team Leadership - Established a new Industry Strategy team to increase domain expertise for key client industries. • Industry Strategy – Served as industry expert, responsible for developing revenue-generating strategies. Individually responsible for Cardlytics’ two most important industries: Retail & Restaurant. Collaborated with Analytics to uncover industry insights and created seasonal (e.g. Holiday, Back to School) and market (COVID-19) demand through go-to-market messaging, sales playbooks, and sales collateral. • Cross-Organization Alignment - Drove alignment between Sales and Marketing teams to ensure unified strategy to generate demand + consistent messaging and branding.

• Insights-Driven Storytelling – Established the marketing insights practice, a collaboration across marketing, analytics, and sales to develop insight-based narratives and compelling data visualizations for content that directly contributed to over $50M in 2019, over 23% of Cardlytics’ 2019 global sales. • Content Marketing – Developed and implemented a content strategy that supported brand messaging, internal communications, and sales enablement. Drove engagement throughout the sales cycle in the form of earned media, blog and social content, whitepapers, sales pitch decks, infographics, account-based marketing campaigns, client newsletters, and more. • Event Marketing – Oversaw event strategy and leveraged events to connect directly with C-Level execs at target accounts. Planned key tentpole events as well as more specialized industry and client events, including sponsorships, speaking opportunities, parties, and event-related client messaging. • Sales Enablement – Tapped by Sales leadership to lead Sales Enablement. Oversaw sales communications, annual Global Sales Conference event planning, third-party sales tools, and learning & development. Sales training responsibilities included onboarding, ongoing, and manager training content and programming.

Greater Atlanta Area

• Team Leadership – Joined as first marketing hire after prior team disbanded. Served as resourceful generalist to establish brand, content, sales enablement, and public relations competencies while growing team under CMO.• IPO Corporate Positioning – Transitioned Cardlytics’ positioning from a single product solution to a platform business model and launched new corporate website in record time before SEC quiet period. Developed proof points and client case studies for S-1 filing. Partnered directly with creative agencies and NASDAQ for our eventual IPO in Feb 2018.• Cross-Functional Operations – Established cross-functional collaborations and scalable operations, including the creation of a Sales and Marketing intranet, sales-centric content strategy and calendar, budgeting and project management tools and disciplines, consistent methodology for publicly filed metrics.

Beijing, China

Today, Anker is the global leader in consumer charging and one of the world’s most popular providers of audio/video electronics, home appliances, smart security solutions, and more.Joined in 2012 as the first foreign hire, when customers were asking for coherent instruction manuals. Oversaw the brand at every customer touchpoint including product listings and reviews, packaging, customer service, branding, advertising, social media, and public relations. In two years, we transformed Anker into a global brand that saw revenue grow exponentially from $1M to $15M in monthly sales.

Beijing, China

Strengthened 4A agency partnerships in China via custom incentive agreements, joint business planning, and stronger sales and product support.

Beijing, China

Researched international market trends and developed insights-driven marketing materials to support export sales opportunities for top Chinese advertising clients, including Alibaba, Light in the Box, and DHGate.

Beijing, China

• Developed custom sales training programs to team of 30+ sellers and executives. • Led training needs analysis, custom curriculum creation, and outside trainer search and selection.

San Francisco Bay Area

• Seller responsible for client team of 3-6 people across 3 offices and 2 countries, managing an average $36M annual book of business. • Provided Financial Services clients with advertising strategy recommendations with strong focus on mobile advertising.• Led formal sales mentor program for U.S. and India teams. Scaled mentor program to Google Beijing under global Ambassador rotation.

El Segundo, California, United States

Office of Signal Integrity

Bachelor Of Arts (B.A.), English

Activities and Societies: Duke Asian Students Association, Club Rowing

Duke In China Summer Program, Chinese Language

Education record