Caroline Tambling Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Select accomplishments include:- Managed a team of direct reports and cross-managed three support teams in the planning and execution of 30-60MM of paid media support against the brand’s business objectives.- Collaborated with the strategy team to build POVs on brand media, brand safety & suitability, and paid media weighting thresholds.- Lead the development of budget recommendations based on clear integrated channel mix to achieve desired reach and frequency outcomes.- Mentor the team in campaign management, including the development of reporting insights and optimizations.

Pacific Palisades

Selected accomplishments include:- Managed five direct reports in the planning and execution of go to market plans, with budgets ranging from 4MM – 30MM.- Lead the comms planning process across accounts and built out the channel strategy that guided the subsequent tactical planning.- Collaborated with an internal integrated team (brand, creative, strategy) to analyze creative performance from an in-market KPI and creative testing perspective to inform future iterations of digital and offline assets. - Co-authored and presented agency wide (150 people) communications protocol for key tools like slack, zoom, and email. - Managed day to day client communications for media specific items, collaborating with PM and Brand teams for integrated projects.

Pacific Palisades, California

Selected accomplishments include:- Constructed and led pilot program for 15-person media department Subject Matter Experts program. - Identified key knowledge gaps in the department, built, and facilitated broadcast planning and digital trafficking 101 trainings for 6 junior team members. - Managed internal timelines, weekly status, and the sign off of client authorizations in addition to overseeing campaign execution.

El Segundo, Ca

Selected accomplishments include:- Trained media planners and assistants on digital campaign execution workflow and best practices. - Onboarded new team members to account and agency processes. - Planned and implemented integrated media plans for broadcast network with a team of five direct reports. - Managed budget of nearly 200MM across fall premiere, midseason, and summer shows.

El Segundo, California

Selected accomplishments include:- Coached 5 senior and assistant planners on digital trafficking process and best practices. - Led the local and national TV planning process plans for two financial brands with budgets ranging 5MM-30MM.

Winston Salem, North Carolina

Selected accomplishments include:- Co-created a national and local broadcast media planning course for media department and trained 25 team members on the process and best practices.- Developed custom media plans for over 100 grand openings of a beauty retailer.

Greensboro/Winston-Salem, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area