Caroline Griffin Email & Phone Number

I help nonprofits grow their fans and funds with digital marketing and fundraising. I have worked with clients across many cause areas including community and global health, education, human rights, animal welfare, and environmental conservation.I'm a full-stack digital marketing and communications strategist, skilled in donor research and donor-centric messaging, digital audits and strategies, campaign planning and implementation, digital advertising, foundational SEO, and fundraising copywriting.

Boston, Ma, Us

• Consulted with Black Fox Philanthropy to develop strategic fundraising communications and grant templates for domestic and international nonprofits• Clients included The Press Forward, Timmy Global Health, Invest in Kids, and Fundación Mi Sangre

Austin, Tx, Us

• Developed and executed integrated marketing plans and campaign strategies for clients in the nonprofit, association, education, and government sectors • Crafted messaging platforms for clients that define who they are, why they exist, and what sets them apart• Managed digital advertising for clients including Facebook & Instagram, Google Ads, and display advertising • Wrote web copy, blogs, emails, and social media content for clients and the agency • Developed and executed SEO strategies for clients that include optimized copywriting, site structure improvements, and link-building • Spoke publicly at conferences on behalf of the agency

Austin, Texas, Us

Austin, Texas, Us

• Developed and executed strategic marketing plans for all programs, initiatives, and events • Managed data-driven content marketing program including email, social media, and blog• Directly managed the marketing coordinator and a team of interns• Created content for all print collateral and on behalf of executive leadership• Prepared unique impact reports for major funders collaboratively with a third-party designer • Delivered TV and radio interviews on behalf of the organization; point of contact for reporters• Photographed all events, staff headshots, and website images • Scripted, coordinated, and directed all video projectsAchievements• Created winning 2016 SXSW panel submission and produced panel • Led copyediting and design for IT’S TIME TEXAS’ first white paper and case studies• Co-wrote and produced “Living Healthier” educational video series• Secured $10,000/year Google AdWords grant and managed ad development• Designed Facebook campaign; increased page likes by 459% in 6 months at 32 cents/like• Launched successful Instagram account leveraging contests and strategic hashtag usage• Increased Twitter following by 241% and executed two #HealthierTexas Tweetchats; both trended regionally and received more than 1 million impressions

Austin, Tx, Us

• Designed and delivered an after-school curriculum for 43 underserved high school juniors that guided students through all aspects of the college application process• Contributed to Community Outreach Workgroup: researched and collaborated with compatible community organizations; represented College Forward publicly at events• Contributed to AmeriCorps Awareness Week Marketing & Outreach Committee: met weekly, designed and managed the week-of-events website, created social media content, photographed events, and contributed to creating all promotional materials

Boston, Ma, Us

• Employed to help students understand concepts and complete assignments for courses such as Conflict & Negotiation, Fundamentals of Speech Communication and Narrative Ethics

Boston, Ma, Us

• Created all presentation materials for a workshop led by Dr. Phillip Glenn on workplace conflict resolution for employees at the American Association of Anatomists; assisted in leading the workshop

Boston, Ma, Us

• Supported the senior director of government relations by conducting congressional research and preparing informational materials for elected officials• Designed internal & external materials to reflect organizational rebranding

• Supported the events & outreach coordinator in planning the Opportunity Nation Summit with 1,200 attendees at Georgetown University (September 2012). Prepared speaker briefs, managed guest list in Salesforce and assisted speakers backstage day-of• Communicated regularly with 90 Opportunity Leaders to track and support their grassroots efforts nationwide•Created social media content, blog posts and newsletter articles•Planned & facilitated the Opportunity Connects webinar series, and Speak the Change Poetry Town Hall at Emerson College with State Representative Dan Winslow

Master Of Science - Ms, Marketing

Bachelor Of Science (B.S.), Communication Studies, Minors In Business And Photography