Implemented an integrated communications strategy that highlights brand pillars, builds awareness and relevance, and shapes the public conversation around workforce and its leadersBuilt cohesive marketing and communications plans across all platforms inclusive of media, social content, partnerships, and events to support strategic goalsMonitored federal and state KPIs for designated programs and regularly exceed targeted enrollmentEstablished National Apprenticeship Grant by acting as key client specialist for local businesses interested in apprenticeships by executing contracts, scheduling intake and kickoff calls, establishing key milestones, walking through all federal requirements, and explaining key roles and responsibilities Overhauled website to increase user compatibility, improve processes, and grow traffic over 200%Formulated benchmark criteria to measure the efficiency and effectiveness of marketing programsPresented at monthly board meetings to internal and external stakeholders, leadership teams, and community partners to provide analysis, reports, and recommendationsMonitors brand guidelines in compliance with state and federal lawsManages Intern Staff and creates a collaborative environment by teaching best practices Oversees business services teams and provides continual support regarding branding and outreachActed as primary communication liaison for community outreach, handling crafting and management of COVID-19 responses, crisis mitigation, reputation management, and acting as a brand ambassadorSupervised WIOA Youth program for 14 counties including budget oversight, event coordination, and coordination of community input from both internal stakeholders and external partners Organized a series of dynamic Youth events, featuring Gen Z listening sessions as a platform to highlight participants and facilitate direct insights into their community perspectives, individual objectives, aspirations, and generational distinctions

Previously served as Marketing Communications and Branding InternEstablished Marketing Department including creating branding guidelines, developing a marketing strategy, and providing best practicesIncreased credibility and client awareness by developing technical marketing collateral and presentations, public relations campaigns, articles, and newslettersCreated various marketing content including to infographics, website postings, blog articles, customer testimonial videos, flyers and mailers, and social media graphicsLaunched video production campaign to not only spotlight clients and their businesses, but also highlight the value proposition of the company.Facilitated website redesign to improve customer experience and composed monthly blog post to update consumers on business activities Communicated and connected with prospective, new, and current customers through mailing campaigns, press releases, and digital presence to recruit and retain clientele Wrote and submitted proposals to potential clients that included evaluation of competitors, markets, and industry trends

Founding member of the the National Millennial Community. Representing the State of Tennessee through Tennessee Technological University, changing the conversations, ideas, and perspectives about the millennial generation. Leading and participating in phone conversations and open discussions with Executives from various companies and organizations, posting relevant discussions regarding the millennial generation, and building/networking with peers, faculty, and administrators from across the country. Traveled the nation to consult companies ranging from large national broadcast companies to start-up companies, and even US government officials on reaching millennial consumers

Completed personalized training through Stanford University. Attended an international meet-up in Silicon Valley with visits to Google and Stanford. Worked as a key member on a leadership circle to develop initiatives to help improve the Innovation & Entrepreneurship culture on Tennessee Tech campus

Phonathon Caller during the annual spring campaign. Built and strengthened the relationship between alumni, parents, and current students while generating monetary support. Established immediate rapport by demonstrating mastery of call script within specified time frames. Obtained and correctly entered secure data such a name, address, and payment method.

Markets and Presents Graphic & Digital design for 1300 business students. Key member in facilitating restructure of office in order to increase productivity and functionality. Creates wire frame plans and executes website design in order to make an easier and more pleasant end user experience. Inventories and organizes clothes donations for a professional clothing closet designed to give students access to suits and other professional dress they otherwise would not have been available.

Sole Intern in the Undergraduate Admissions Office at a four-year accredited public university that serves 13,500 students. Engaged parents and prospective students to check them in for tours, not only to recruit but also to provide a friendly and memorable experience Managed projects such as running social media campaigns to promote upcoming events, collecting and analyzing related data.Aided in planning, marketing, and execution of the first Transfer Preview DayManaged projects that include Microsoft Office, Google Apps, Photo Editing, HTML. Developed social media strategy. Researched competing schools and wrote comprehensive reports.

Managed and conducted a classroom of 10-30 kids at one time. Planned daily curriculum to stimulate and entertain the class. Solved inter-classroom conflicts with creative and constructive solutions. Multitasking between many duties task to offer the entire class an adaptive but reliable environment. Adapted to different student ages, whether combining age groups or switching to a different age group entirely. Communicated in a professional manor on a daily basis with parents.