Caroline Tipton Email & Phone Number

Austin, Texas, United States

- Founded and consulted for JRT Studio starting in 2010 until JRT Studio was successfully acquired in 2021- Developed marketing strategy for mobile apps in the consumer music space resulting in 5M monthly active users- Introduced a hybrid approach to monetization based on geo specific behaviors which maximized lifetime value of users- Evaluated ASO results and worked directly with Google and the development team to increase ASO and SEO relevancy through both product features and… Show more - Founded and consulted for JRT Studio starting in 2010 until JRT Studio was successfully acquired in 2021- Developed marketing strategy for mobile apps in the consumer music space resulting in 5M monthly active users- Introduced a hybrid approach to monetization based on geo specific behaviors which maximized lifetime value of users- Evaluated ASO results and worked directly with Google and the development team to increase ASO and SEO relevancy through both product features and marketing campaigns- Analyzed user data to develop strategy for increasing conversion rates to paid applications and daily usage- Provided feedback to development on first use experience to lower barrier to entry for new users- Managed and analyzed dozens of A/B tests at a time to effectively convert users in different countries and languages- Crafted value proposition messaging to reach a diverse consumer market- Analyzed usage and trends in different geos to adapt strategy based on specific geo care abouts- Monitored and responded to 100’s of reviews and emails each day in order to keep a constant pulse on our users and the market Show less

- Collect market and user feedback to develop product roadmaps that drive product adoption and usage- Create validation scenarios to test hypothesis of strategy with smallest investment possible- Create user personas so that each long term investment can be held up against these personas to make sure our efforts are properly directed- Brainstorm usage tests so that we have a constant funnel of new ideas and strategies that we can test- Identify cohorts of users to track key… Show more - Collect market and user feedback to develop product roadmaps that drive product adoption and usage- Create validation scenarios to test hypothesis of strategy with smallest investment possible- Create user personas so that each long term investment can be held up against these personas to make sure our efforts are properly directed- Brainstorm usage tests so that we have a constant funnel of new ideas and strategies that we can test- Identify cohorts of users to track key metrics and behavior over time to identify what levers are working and which are not- Make tradeoff decisions in time, scope, or money when obstacles appear- Evangelize the product strategy with other departments such as Marketing, Operations, Development to get buy in and excitement across the organization- Write and iterate Product Requirement Documents through the development process of new features and products- Develop and present both short term and long term product strategy to executives to increase alignment Show less

Austin, Texas Area

- Defined key metrics for tracking product and marketing effectiveness based on specific goals of the business and each campaign- Created user acquisition journeys to develop customized flows and messaging based on behavior and channel- Developed and maintained marketing and sales metrics dashboards across three company brands- Conduct A/B tests on our website and emails that test hypotheses and summarize recommendations based on results- Implemented UTM parameter tracking… Show more - Defined key metrics for tracking product and marketing effectiveness based on specific goals of the business and each campaign- Created user acquisition journeys to develop customized flows and messaging based on behavior and channel- Developed and maintained marketing and sales metrics dashboards across three company brands- Conduct A/B tests on our website and emails that test hypotheses and summarize recommendations based on results- Implemented UTM parameter tracking across the organization to help in calculating ROI- Presented business results and next-step recommendations to the executive team so that the company is continuously evolving and improving- Create thought leadership materials to communicate the ever changing technology requirements in professional services Show less

Austin, Tx

• Drive marketing strategy and messaging across Spiceworks IT applications and community• Monitor key metrics for product health such as new user growth, monthly active users, retention, web to install conversion rate, etc.• Develop engaging written and video content to increase acquisition and usage of products• Craft onboarding experience and messaging to address pain points of IT professionals• Create customized experience of in-app messaging and triggered emails based on… Show more • Drive marketing strategy and messaging across Spiceworks IT applications and community• Monitor key metrics for product health such as new user growth, monthly active users, retention, web to install conversion rate, etc.• Develop engaging written and video content to increase acquisition and usage of products• Craft onboarding experience and messaging to address pain points of IT professionals• Create customized experience of in-app messaging and triggered emails based on user behavior to increase user retention and usage• Work directly with development to provide user feedback on barriers to product adoption• Present to IT pros on trends in technology and advancements in Spiceworks applications• Interact regularly with our user base at trade events, users group meetings, and through the Spiceworks Community to collect feedback and encourage brand loyalty Show less

• Managed $20M in software and modular electronics for radiation measurement systems• Scoped, released, and managed new line of food radiation monitoring systems in response to Fukushima accident in Japan• Captured voice of customer and international standards and regulations to write market and product requirements to drive product development• Introduced new educational marketing campaign to increase educational contact database by 10x• Designed Getting Started packaging to… Show more • Managed $20M in software and modular electronics for radiation measurement systems• Scoped, released, and managed new line of food radiation monitoring systems in response to Fukushima accident in Japan• Captured voice of customer and international standards and regulations to write market and product requirements to drive product development• Introduced new educational marketing campaign to increase educational contact database by 10x• Designed Getting Started packaging to create a better out-of-box experience for system sales• Launched first web based global sales training to introduce new products and share information on reaching out to new customers• Defined new web based software to create a new line of hardware and software for research labs• Worked with upper management to develop five year strategy for the business in education and environmental monitoring markets Show less

• Managed suite of data management software products and technologies• Provided organization with financial updates and forecasting of data management product portfolio• Defined and organized global marketing activities and launches of new software tools and versions • Collaborated with R&D in the US, Germany, and China to plan product roadmap and strategy• Collected customer feedback on application needs to refine product roadmap and marketing plans• Trained sales on market… Show more • Managed suite of data management software products and technologies• Provided organization with financial updates and forecasting of data management product portfolio• Defined and organized global marketing activities and launches of new software tools and versions • Collaborated with R&D in the US, Germany, and China to plan product roadmap and strategy• Collected customer feedback on application needs to refine product roadmap and marketing plans• Trained sales on market segments and new technologies to help identify opportunities• Provided market and sales with supporting materials on products and technologies using different media types such as whitepapers, demos, and webcasts• Assisted worldwide sales force in closing large opportunities for data management software• Positioned company as industry expert on data management technology through articles and tradeshow papers and presentations• Collected and reported to organization on competitive threats and industry trends• Evaluated future sales, marketing, and technology partnerships and fostered existing partnerships• Interviewed Engineering Leadership Program applicants for long term career opportunities in marketing Show less

Participated in Marketing Leadership Training Program to learn fundamentals of technical marketingHelped customers over the phone, email, and via discussion forums develop their applications using National Instruments hardware and softwareDesigned proof of concepts to assist sales in closing opportunitiesCreated and updated technical whitepapers and how-to articles to support customers via the websiteTaught product training classes across the United States

Created simulation videos of potential breaches of Redstone Arsenal Base to prioritize and fund extended security measures.

Developed user interface for unmanned ground robot. Performed experiments and focus groups to determine the difference between men and women when directing a remote robot.