Caroline Tipton Email & Phone Number

Austin, Texas, United States

- Founded and consulted for JRT Studio starting in 2010 until JRT Studio was successfully acquired in 2021- Developed marketing strategy for mobile apps in the consumer music space resulting in 5M monthly active users- Introduced a hybrid approach to monetization based on geo specific behaviors which maximized lifetime value of users- Evaluated ASO results.

- Collect market and user feedback to develop product roadmaps that drive product adoption and usage- Create validation scenarios to test hypothesis of strategy with smallest investment possible- Create user personas so that each long term investment can be held up against these personas to make sure our efforts are properly directed- Brainstorm usage.

Austin, Texas Area

- Defined key metrics for tracking product and marketing effectiveness based on specific goals of the business and each campaign- Created user acquisition journeys to develop customized flows and messaging based on behavior and channel- Developed and maintained marketing and sales metrics dashboards across three company brands- Conduct A/B tests on our.

Austin, TX

• Drive marketing strategy and messaging across Spiceworks IT applications and community
• Monitor key metrics for product health such as new user growth, monthly active users, retention, web to install conversion rate, etc.
• Develop engaging written and video content to increase acquisition and usage of products
• Craft onboarding experience and messaging to address pain points of IT professionals
• Create customized experience of in-app messaging and triggered emails based on… Show more
• Create customized experience of in-app messaging and triggered emails based on user behavior to increase user retention and usage

• Managed $20M in software and modular electronics for radiation measurement systems
• Scoped, released, and managed new line of food radiation monitoring systems in response to Fukushima accident in Japan
• Captured voice of customer and international standards and regulations to write market and product requirements to drive product development
• Introduced new educational marketing campaign to increase educational contact database by 10x
• Designed Getting Started packaging to… Show more
• Designed Getting Started packaging to create a better out-of-box experience for system sales

• Managed suite of data management software products and technologies
• Provided organization with financial updates and forecasting of data management product portfolio
• Defined and organized global marketing activities and launches of new software tools and versions
• Collaborated with R&D in the US, Germany, and China to plan product roadmap and strategy
• Collected customer feedback on application needs to refine product roadmap and marketing plans
• Trained sales on market… Show more

Participated in Marketing Leadership Training Program to learn fundamentals of technical marketingHelped customers over the phone, email, and via discussion forums develop their applications using National Instruments hardware and softwareDesigned proof of concepts to assist sales in closing opportunitiesCreated and updated technical whitepapers and how-to.

Created simulation videos of potential breaches of Redstone Arsenal Base to prioritize and fund extended security measures.

Developed user interface for unmanned ground robot. Performed experiments and focus groups to determine the difference between men and women when directing a remote robot.