Director Of Product And Lifecycle Marketing
Current
Nov 2023 - Present
AeroLeads people directory · profile
Caroline Walthall Email & Phone Number
Director of Product and Lifecycle Marketing at Quizlet
at
Quizlet
1 work email found
@quizlet.com
3 phones found area 508
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Product and Lifecycle Marketing at Quizlet
Location
San Francisco, California, United States
Who is Caroline Walthall? Overview
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Quick answer
Caroline Walthall is listed as Director of Product and Lifecycle Marketing at Quizlet at Quizlet, based in San Francisco, California, United States. AeroLeads shows a work email signal at quizlet.com, phone signal with area code 508, and a matched LinkedIn profile for Caroline Walthall.
Caroline Walthall previously worked as Director of Product and Lifecycle Marketing at Quizlet and Director of Product Marketing at Quizlet. Caroline Walthall holds B.A. Magna Cum Laude from Columbia University.
Company email context
Email format at Quizlet
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{first}.{last}@quizlet.com
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Profile bio
About Caroline Walthall
Product marketing leader accomplished in delivering business impact through end-to-end strategy, customer insights, and GTM. Responsible for driving user growth, subscriptions revenue, product awareness/adoption as well as lifecycle health (i.e. funnel conversion, engagement, and retention). I leverage data to determine customer segmentation opportunities, and use qualitative insights to craft compelling positioning and messaging.At Quizlet, my mission is to help students make the most of their studying so they can accomplish their academic and career goals. I'm passionate about shaping the future of learning. On the Sharebird Top 100 Product Marketing Mentors list in 2021 and 2022.Check out my AMAs on Sharebird on Influencing the Product Roadmap and Product Launches. https://sharebird.com/profile/caroline-walthall
Listed skills include Performing Arts, Dance, Fundraising, Choreography, and 46 others.
Current workplace
Caroline Walthall's current company
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13 roles
Caroline Walthall work experience
A career timeline built from the work history available for this profile.
Director Of Product Marketing
Jan 2022 - Dec 2023
Head Of Product Marketing
Jan 2021 - Jan 2022
Product Marketing Team Lead
+Managed a team focused on product and audience marketing on Quizlet+Led monetization strategy in the PMM org, with a focus on our subscriptions products+Designed and conducted in-depth customer research to power product and marketing strategies+Crafted core messaging, value props, and positioning across 4+ product pods at Quizlet+Led integrated campaigns.
Mar 2020 - Feb 2021
Senior Product Marketing Manager, Premium Products
+ PMM lead for Quizlet's subscriptions teams and premium content line+ Directed go-to-market activities for subscriptions and premium content, including onsite placements, email, landing pages, blogs, social, and paid advertising+ Led customer research projects to inform product roadmap and messaging for all standardized exam verticals (e.g. MCAT, NREMT.
Apr 2019 - Mar 2020
Senior Product Marketing Manager
+ Responsible for product marketing strategy and campaign management from conception to execution. Owns campaign analysis and subsequent testing/optimization plans. + Led go-to-market strategy and multi-channel campaign execution of new student course-taking experience. Created segmented campaigns to drive awareness, adoption, and education of topic.
May 2017 - Apr 2019
Manager, Instructor Growth
+ Led competitive landscape research projects to define key aspects of course quality.+ Led go-to-market strategy and early product development of Early Access, a productized beta course review program. Drafted positioning, research, modeling, launch plans, and continued engagement strategies. Worked closely with the product team on survey and value prop.
Nov 2015 - May 2017
Yoga Teacher Ryt-500
Caroline Walthall Yoga
I teach vinyasa flow and mindful alignment-based yoga classes using dynamic movement to personalize the practice. Key
Jul 2013 - Feb 2019
Development Manager
+ Owned digital and print individual giving campaign strategy, raising $2.5M annually+ Grew our donor pool by more than 15% with new segmentation strategy+ Oversaw a detailed CRM transition from Salesforce to Patron Manager+ Generated new messaging in step with our brand realignment+ Helped the organization increase its visibility in the neighborhood and.
May 2014 - Nov 2015
Development Associate
+ Managed seasonal individual giving campaigns $10- $20K to support school ticket subsidy program and ODC Theater's seasonal programming+ Executed complex segmenting strategy for ODC’s best-ever Year End Appeal+ Directed annual Indulge event, managed a committee of volunteers, sourced in-kind donations from 60+ local businesses, and increased ticket sales.
Jul 2013 - Jun 2014
Major Gifts Assistant
+ Led all major donor marketing communications projects including emails, fundraising letters, communications to lapsed donors, stewardship emails, and benefits fulfillment+ Worked with Major Gifts team to plan and execute all Christensen Society and Major Gifts events+ Event planning for 2 large-scale galas+ Managed a portfolio of 150 prospects and donors
Oct 2012 - Jul 2013
Teaching Fellow
+ Taught elementary math, literature, reading comprehension, and writing+ Supported lead teachers in multiple subjects and grade levels with grading, preparation of class materials, and classroom management+ Spent 40% of time supporting the Principal and school-wide administration
Mar 2012 - Jul 2012
Producer, Director, And Choreographer
Mama Project
Conceived, choreographed, and marketed a sold-out, 90-minute-long multimedia dance work set on 23 dancers. + Created the artistic vision, budgets, and managed a small team of production leads+ Managed multi-step production process, set and carried out marketing plan
Sep 2010 - Mar 2011
Team & coworkers
Colleagues at Quizlet
Other employees you can reach at quizlet.com. View company contacts →
ML
María Luisa Quesada
Colleague at Quizlet
Distrito Nacional, Dominican Republic, Dominican Republic
View →
MP
Millie Panjwani
Colleague at Quizlet
United States, United States
View →
ST
Swati Tomar
Colleague at Quizlet
Delhi, India, India
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SV
Sam Van Ryssegem
Colleague at Quizlet
San Francisco, California, United States, United States
View →
JL
Jennifer Lawrence
Colleague at Quizlet
Ontario, Canada, Canada
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SM
Shaira Mae Agting
Colleague at Quizlet
Iloilo, Western Visayas, Philippines, Philippines
View →
SM
Shane Moguer
Colleague at Quizlet
Manila, National Capital Region, Philippines, Philippines
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VC
Veronica Cheung
Colleague at Quizlet
San Francisco Bay Area, United States, United States
View →
NL
Noemi Lara
Colleague at Quizlet
Los Angeles, California, United States, United States
View →
JB
Jordan Barton
Colleague at Quizlet
New York, New York, United States, United States
View →
María Luisa Quesada
Colleague at Quizlet
Distrito Nacional, Dominican Republic, Dominican Republic
View →
MP
Millie Panjwani
Colleague at Quizlet
United States, United States
View →
ST
Swati Tomar
Colleague at Quizlet
Delhi, India, India
View →
SV
Sam Van Ryssegem
Colleague at Quizlet
San Francisco, California, United States, United States
View →
JL
Jennifer Lawrence
Colleague at Quizlet
Ontario, Canada, Canada
View →
SM
Shaira Mae Agting
Colleague at Quizlet
Iloilo, Western Visayas, Philippines, Philippines
View →
SM
Shane Moguer
Colleague at Quizlet
Manila, National Capital Region, Philippines, Philippines
View →
VC
Veronica Cheung
Colleague at Quizlet
San Francisco Bay Area, United States, United States
View →
NL
Noemi Lara
Colleague at Quizlet
Los Angeles, California, United States, United States
View →
JB
Jordan Barton
Colleague at Quizlet
New York, New York, United States, United States
View →
3 education records
Caroline Walthall education
B.A. Magna Cum Laude
Columbia University
B.A. Magna Cum Laude
Barnard College
Study Abroad, Performance Studies, Philosophy
Trinity College Dublin
FAQ
Frequently asked questions about Caroline Walthall
Quick answers generated from the profile data available on this page.
What company does Caroline Walthall work for?
Caroline Walthall works for Quizlet.
What is Caroline Walthall's role at Quizlet?
Caroline Walthall is listed as Director of Product and Lifecycle Marketing at Quizlet at Quizlet.
What is Caroline Walthall's email address?
AeroLeads has found 1 work email signal at @quizlet.com for Caroline Walthall at Quizlet.
What is Caroline Walthall's phone number?
AeroLeads has found 3 phone signal(s) with area code 508 for Caroline Walthall at Quizlet.
Where is Caroline Walthall based?
Caroline Walthall is based in San Francisco, California, United States while working with Quizlet.
What companies has Caroline Walthall worked for?
Caroline Walthall has worked for Quizlet, Udemy, Caroline Walthall Yoga, Odc/Dance, and San Francisco Ballet.
Who are Caroline Walthall's colleagues at Quizlet?
Caroline Walthall's colleagues at Quizlet include María Luisa Quesada, Millie Panjwani, Swati Tomar, Sam Van Ryssegem, and Jennifer Lawrence.
How can I contact Caroline Walthall?
You can use AeroLeads to view verified contact signals for Caroline Walthall at Quizlet, including work email, phone, and LinkedIn data when available.
What schools did Caroline Walthall attend?
Caroline Walthall holds B.A. Magna Cum Laude from Columbia University.
What skills is Caroline Walthall known for?
Caroline Walthall is listed with skills including Performing Arts, Dance, Fundraising, Choreography, Nonprofits, Event Management, Research, and Event Planning.
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