Caroline Webb Email and Phone Number
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Chief Marketing Officer at The Royal Mint for a key stage of its transformation. Currently leading a team of experienced product, creative, insights and marketing professionals to deliver customer, product and marketing strategies to drive business performance and continued growth in the UK and overseas for a growing portfolio business. Part of the Executive team looking to the future strategies for growth and leading the agenda on positioning The Royal Mint and the brand for the future as the home of precious metals, and leading the way on communicating our passion for British Craftsmanship and sustainability. Extensive experience in delivering growth for fast-paced, dynamic B2C organisations through brave customer-centric marketing strategies.
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Marketing Transformation Leader | Strategic Growth ArchitectFreelanceUnited Kingdom
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Chief Marketing OfficerThe Royal Mint Jun 2021 - PresentLlantrisant, GbResponsible for overall brand, marketing and product development strategies and delivery across The Royal Mint portfolio including precious metal investments, commemorative and collector coin, The Royal Mint Experience Tourist Attraction and new businesses.As part of the executive leadership team, driving the transformation of the business for commercial growth. Building on the 1100 years of history of The Royal Mint, and making it relevant in the UK and internationally.
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Marketing DirectorOak Furnitureland Apr 2019 - Apr 2021Swindon, Wiltshire, GbDelivered brand revitalisation and revenue growth through effective use of all customer communications for omni-channel business.- Led marketing strategy, planning and implementation to drive growth- Led media investment and creative strategy for all channels- Designed and delivered increased customer value through integration of customer data- Introduced processes and reports to drive effectiveness- Transformed team of functional experts -
Head Of Brand Marketing - Group Role Covering Grosvenor Casinos, Mecca Bingo And New BrandsThe Rank Group Plc Nov 2017 - Dec 2018Maidenhead, Berkshire, Gb- Delivered customer acquisition and revenue growth through multi-channel integrated marketing campaigns for digital and retail businesses across multiple brands- Designed strategy to address perception challenges of sector and drive consideration and trial through customer focused planning- Created, developed and launched new brand propositions and branding including opportunities to drive new audiences to retail and digital channels -
Head Of Brand Marketing - Mecca BingoThe Rank Group Plc Jan 2016 - Nov 2017Maidenhead, Berkshire, Gb- Strategic and operational leadership for a mature multi-site retail and fresh digital brand- Attracted new audiences to the brand via creative data driven marketing strategy - Proposition development to drive customer acquisition
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Senior Brand ManagerTravelodge Hotels Limited Sep 2014 - Nov 2015Thame, GbDelivered increased direct bookings by designing and launching "That's Travelodgical" multi-channel campaign to drive brand fame and improve brand perceptions in competitive value hotel category. Travelodge was the challenger brand that needed to focus on its strengths and drive impactful, memorable campaigns that resonated with its core audiences. -
Senior Marketing ManagerThe Money Advice Service Nov 2012 - Sep 2014Delivered growth in web traffic to the Money Advice Service and awareness and use of the Service by developing and delivering integrated consumer campaigns. Used customer insights and data to design and implement needs based activities to drive engagement.Applied behavioural change nudge techniques to better understand customer journey and introduce increased opportunities for improved customer outcomes.
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Head Of MarketingT M Lewin Apr 2010 - Oct 2012London, GbDelivered customer acquisition and retention activities for omni-channel retailer in multiple international territories. Re-defined brand positioning to enable brand growth and expansion overseas. Focused on delivering new customers to the brand through extending the appeal and relevance by managing multi-functional team across retail and e-commerce operations. Led a large team of functional experts including a the internal design studio, corporate sales department and marketing planning and implementation. -
Head Of Marketing CommunicationsVirgin Holidays Dec 2009 - Apr 2010Developed and delivered activities focused on driving customer acquisition and retention through seamless customer communications and brand experience. Development and launch of 'Rockstar Service' campaign including media, creative and experience delivery. Focus on short and long term performance measures to ensure acquisition and retention of customers to ensure bookings are in line with expectation. Forecasting campaign performance and resource requirements to ensure a quality customer experience through all channels. Responsible for advertising, trade marketing, third party marketing and retail marketing. Strategic and tactical implementation to deliver against KPIs.
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Head Of Marketing CommunicationsBaa Jul 2006 - Feb 2009Hounslow, England, GbRecruited to deliver co-ordinated marketing campaigns across World Duty Free and BAA Retail.Role developed to focus on delivery of marketing communications to support BAA's commercial functions, including management of promotional calendar, business partner relationships and marketing communications.Agency management and sourcing -
Senior Marketing ManagerDebenhams Mar 1999 - Jun 2006London, England, GbBroad marketing role covering delivery of TV through to instore POS focused on delivering sales and driving footfall. Covering all business areas from womenswear to cosmetics, home to menswearManagement of team of upto 20Agency managementDuring 7 years, developed to the position of Senior Marketing Manager (3 years). Other positions included: Promotions Manager, Retail Marketing Manager -
Marketing ExecutiveWeight Watchers Mar 1998 - Jan 1999New York, Ny, UsDelivery of key marketing campaigns covering atl, DM and briefingsMeasurement and reporting of all campaigns
Caroline Webb Skills
Caroline Webb Education Details
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Cambridge Institute Of Sustainability Leadership (Cisl)Media And Creative -
Cim | The Chartered Institute Of MarketingMarketing
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King'S College LondonMathematics & Management
Frequently Asked Questions about Caroline Webb
What company does Caroline Webb work for?
Caroline Webb works for Freelance
What is Caroline Webb's role at the current company?
Caroline Webb's current role is Marketing Transformation Leader | Strategic Growth Architect.
What is Caroline Webb's email address?
Caroline Webb's email address is ca****@****ail.com
What is Caroline Webb's direct phone number?
Caroline Webb's direct phone number is +4416285*****
What schools did Caroline Webb attend?
Caroline Webb attended Cambridge Institute Of Sustainability Leadership (Cisl), Cim | The Chartered Institute Of Marketing, King's College London.
What skills is Caroline Webb known for?
Caroline Webb has skills like Marketing Communications, Integrated Marketing, Marketing Strategy, Advertising, Marketing, Brand Development, Retail, Online Marketing, Digital Marketing, Multi Channel Marketing, Team Leadership, Team Management.
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