Caroline Webb Email & Phone Number

United Kingdom

Llantrisant, Gb

Responsible for overall brand, marketing and product development strategies and delivery across The Royal Mint portfolio including precious metal investments, commemorative and collector coin, The Royal Mint Experience Tourist Attraction and new businesses.As part of the executive leadership team, driving the transformation of the business for commercial growth. Building on the 1100 years of history of The Royal Mint, and making it relevant in the UK and internationally.

Swindon, Wiltshire, Gb

Delivered brand revitalisation and revenue growth through effective use of all customer communications for omni-channel business.- Led marketing strategy, planning and implementation to drive growth- Led media investment and creative strategy for all channels- Designed and delivered increased customer value through integration of customer data- Introduced processes and reports to drive effectiveness- Transformed team of functional experts

Maidenhead, Berkshire, Gb

- Delivered customer acquisition and revenue growth through multi-channel integrated marketing campaigns for digital and retail businesses across multiple brands- Designed strategy to address perception challenges of sector and drive consideration and trial through customer focused planning- Created, developed and launched new brand propositions and branding including opportunities to drive new audiences to retail and digital channels

Maidenhead, Berkshire, Gb

- Strategic and operational leadership for a mature multi-site retail and fresh digital brand- Attracted new audiences to the brand via creative data driven marketing strategy - Proposition development to drive customer acquisition

Thame, Gb

Delivered increased direct bookings by designing and launching "That's Travelodgical" multi-channel campaign to drive brand fame and improve brand perceptions in competitive value hotel category. Travelodge was the challenger brand that needed to focus on its strengths and drive impactful, memorable campaigns that resonated with its core audiences.

Delivered growth in web traffic to the Money Advice Service and awareness and use of the Service by developing and delivering integrated consumer campaigns. Used customer insights and data to design and implement needs based activities to drive engagement.Applied behavioural change nudge techniques to better understand customer journey and introduce increased opportunities for improved customer outcomes.

London, Gb

Delivered customer acquisition and retention activities for omni-channel retailer in multiple international territories. Re-defined brand positioning to enable brand growth and expansion overseas. Focused on delivering new customers to the brand through extending the appeal and relevance by managing multi-functional team across retail and e-commerce operations. Led a large team of functional experts including a the internal design studio, corporate sales department and marketing planning and implementation.

Developed and delivered activities focused on driving customer acquisition and retention through seamless customer communications and brand experience. Development and launch of 'Rockstar Service' campaign including media, creative and experience delivery. Focus on short and long term performance measures to ensure acquisition and retention of customers to ensure bookings are in line with expectation. Forecasting campaign performance and resource requirements to ensure a quality customer experience through all channels. Responsible for advertising, trade marketing, third party marketing and retail marketing. Strategic and tactical implementation to deliver against KPIs.

Hounslow, England, Gb

Recruited to deliver co-ordinated marketing campaigns across World Duty Free and BAA Retail.Role developed to focus on delivery of marketing communications to support BAA's commercial functions, including management of promotional calendar, business partner relationships and marketing communications.Agency management and sourcing

London, England, Gb

Broad marketing role covering delivery of TV through to instore POS focused on delivering sales and driving footfall. Covering all business areas from womenswear to cosmetics, home to menswearManagement of team of upto 20Agency managementDuring 7 years, developed to the position of Senior Marketing Manager (3 years). Other positions included: Promotions Manager, Retail Marketing Manager

New York, Ny, Us

Delivery of key marketing campaigns covering atl, DM and briefingsMeasurement and reporting of all campaigns

Sustainable Marketing, Media And Creative

Postgraduate Diploma, Marketing

Bachelor Of Science (Bsc), Mathematics & Management