As Fractional CMO, I specialize in shaping brand identity, boosting digital marketing efforts, and crafting growth strategies for Stay Green. This role is particularly fulfilling as it keeps me connected to the landscape industry, which has been my professional home for nearly two decades.

Our goal is simple: deliver travel experiences and corporate events rich in meticulous detail, thoughtfulness, creativity, and customization. When you choose Suite, you're not just choosing a service; you're gaining a partner who passionately anticipates and masterfully plans for absolutely everything!

As a travel concierge and corporate events planner, I specialize in curating unforgettable experiences for my clients, cutting through the online clutter to create personalized journeys. I'm honored to be part of Fora X, an exclusive group representing the top 3% of Fora travel advisors globally. From intricate multi-day meetings to simple weekend getaways, corporate incentive trips, and executive retreats, I'm here to support you every step of the way.

As Vice President of Marketing and Brand Management, I was hand-picked to direct the marketing, branding and communication strategies of the newly-formed organization, BrightView, following the merger of two $1 billion national, business-to-business services companies. Through creativity and the innate ability to manage every detail, my team and I successfully launched BrightView across the country to tens of thousands of clients and employees before supporting the company's initial public offering on the NYSE. Key Accomplishments:• Led brand development effort to merge top two professional services companies into BrightView, now the world’s largest in the industry. Development oversight and implementation included market research, brand positioning, naming, logo creation, visual identity, brand voice and brand training programs. • Collaborated with cross-functional team to successfully implement BrightView’s brand transition across 13,500 company vehicles, uniforms for 18,000 employees, and hundreds of corporate documents/forms, IT applications, HR materials and other branded assets. • Launched BrightView brand and drive ongoing awareness via new website, landing pages, email campaigns, SEO and social media programs.• Built and managed an internal team of 13 plus agencies to support entire organization across 32 states in 300+ offices.• Developed integrated, inbound marketing programs to support new customer acquisition, upselling, customer loyalty and retention.• Founded company’s first employee resource group, GROW, to promote Growth in Relationships and Opportunities for Women, and oversee a cross-functional operating board that develops professional development events, webinars and content for women.• Organize immersive, multi-day brand experiences for top 500 managers, including venue selection and negotiation, event management, theme, content and video production, on- and off-site events, and budget compliance.

Reporting directly to the CEO, I led the Marketing and Communications functions at ValleyCrest, a $1 billion services firm. Here, I was empowered to create the first marketing department, which I did with the support of a hard-working, passionate team of internal contributors and external partners. Together and over the course of nine years, we built the ValleyCrest brand and shared it across all marketing and communications channels. Key Accomplishments:• Developed hundreds of marketing communications materials (brochures, sales flyers, emails, advertisements, books) as well as traditional and digital marketing campaigns.• Created internal e-commerce portal for employees to purchase marketing materials and promotional items resulting in stronger brand governance and capturing economies of scale in procurement.• Designed and developed a custom, internal social medial channel to better connect thousands of employees nationwide with each other and senior corporate leaders resulting in greater collaboration amongst 300 field offices.• Implemented a digital application to enable sales and operations teams to create on-brand, localized content using marketing templates.• Facilitated more than 100 trade shows, including the creation of signature show themes, pre/post show print and digital communications, in-booth promotions and ROI tracking.• Frequent presenter of choice at management meetings with 500+ people in attendance.

Global PR Agency with offices in 78 cities