Lead WSJ commerce initiatives and drive revenue growth through strategic partnerships.

Create and execute strategies to increase traffic and engage and grow our base of loyal readers. Oversee our efforts in audience development and acquisition, strategic partnerships, email growth and optimization, SEM and brand marketing.

Create and oversee marketing briefs, manage global multi-channel marketing campaigns and work directly with partners to drive growth. Serve as key contact for stakeholders and partners and grow the Wall Street Journal partnerships offerings for customers.

Formulate and implement digital marketing strategy for five annual journalism prizes. Track and measure effectiveness of marketing campaigns. Develop and build awareness of the prizes. Oversee and execute all communications efforts for the prizes. Lead the creative development and execution for digital paid media campaigns. Monitor KPIs for paid advertising, social media, and email marketing and use to improve our reach and effectiveness. Design advertisements and invitations. Lead content… Show more Formulate and implement digital marketing strategy for five annual journalism prizes. Track and measure effectiveness of marketing campaigns. Develop and build awareness of the prizes. Oversee and execute all communications efforts for the prizes. Lead the creative development and execution for digital paid media campaigns. Monitor KPIs for paid advertising, social media, and email marketing and use to improve our reach and effectiveness. Design advertisements and invitations. Lead content approvals with internal and external stakeholders. Develop and manage timelines and campaign calendars for five annual journalism prizes. Work to meet submission goals, manage and communicate with judging teams and ensure teams meet judging deadlines. Plan major prize ceremonies and public events. Create and foster relationships with journalists and newsroom contacts. Show less

Launched and manage the prizes newsletter. Create all PR materials for prizes announcements and coordinate announce timelines. Lead the execution of project timelines and budgets for prizes. Work closely with the Journalism School faculty and administration, board members, judges and winners of the various prizes. Oversaw a relaunch and rebranding of the Oakes Award including the designing of a new logo and event program.

Managed the Transatlantic Media Fellowship program, which allows European journalists to participate in three-month cultural diplomacy fellowships. Lead social media outreach on Facebook and Twitter. Launched and maintained the "Transatlantic Media Fellowship Program" blog which followed the journeys of the Fellows. Managed and cultivated relationships with university and community partners. Created and managed budgets. Assisted with the planning of annual four-day conferences as part… Show more Managed the Transatlantic Media Fellowship program, which allows European journalists to participate in three-month cultural diplomacy fellowships. Lead social media outreach on Facebook and Twitter. Launched and maintained the "Transatlantic Media Fellowship Program" blog which followed the journeys of the Fellows. Managed and cultivated relationships with university and community partners. Created and managed budgets. Assisted with the planning of annual four-day conferences as part of the Williamsburg-CSIS Forum. Led all marketing initiatives related to the Forum. Managed branding, crafted communications strategies and led outreach for the official launch of the Forum in January 2013. Created and designed a blog for the Forum which showcased all conference activities. Assisted with the creation of other media related to the Forum including iTunes U courses, podcasts and conference reports. Lead social media outreach. Show less

Assisted with planning, outreach, sponsorship and registration management for the 2011 Career Fair and the Annual Gala dinner, development of more than 20 sectoral and regional workgroups, wrote and managed event summaries for the web, reported on international development events around Washington.Communications – Primary communications associate. Created promotional materials, wrote and designed weekly newsletters, managed website content and social media.

Created business outcome media analyses, conducted market research, researched PR business outcomes, created presentation-ready charts and graphs in Excel, prepared research for and compiled marketing presentations.

Conducted market research, created content and presentations for client meetings, put together advertising presentations for the manager, proofed advertisements, worked events, created media kits.