Caroline Wolf Email & Phone Number

Boston, Massachusetts, Us

Drive data-driven strategies for the DraftKings Shop to maximize consumer engagement and drive year-over-year growth. Focus on enhancing the customer experience through website optimization and A/B testing. Collaborate with cross-functional teams to launch new product assortments, partnerships, and integrated marketing strategies that deliver measurable results.- Led the launch of a new website and product assortments, driving triple-digit YoY growth in consumer engagement and sales.- Optimized website UX through A/B testing and customer journey analysis, driving improved conversion rates and aligning merchandising strategies more closely with customer insights and market trends.- Forged partnerships with leagues, athletes, and influencers to increase brand visibility, drive traffic, and expand presence in new markets. Collaborated with cross-functional teams to align Go-to-Market strategies, ensuring cohesive messaging and successful product launches.

Katy, Texas, Us

Oversaw online merchandising strategy for the Team Sports and Fitness categories, collaborating across teams to optimize the online user experience and promote developments across product lines. - Generated over $30M in annual sales through compelling digital marketing campaigns, creating and implementing website copy, digital banners, and email campaigns to engage and retain customers. - Collaborated with cross-functional teams to design engaging client-facing web content – built a landing page to promote the start of baseball season to connect with local children's’ sports groups and promote related merchandise.

Dallas, Texas, Us

Led merchandising strategies for Men’s Apparel, Gifts, and Home categories, optimizing product offerings and driving e-commerce growth.- Developed and launched the Last Call site’s Home category, forecasting $300K in incremental sales for Spring 2019. Created product hierarchy using Oracle RMS and integrated it into the website.- Achieved 102% of $14M sales target for assigned departments through targeted email marketing and promotions, optimizing strategy based on past campaign data.

Dallas, Texas, Us

- Held responsibility for a women’s apparel brand with $40M in annual sales, overseeing merchandising, forecasting, and market strategy. - Participated in intensive, 10-week Assistant Buyer Training Program, developing comprehensive knowledge within buying, merchandise planning, and sales management.

Dallas, Texas, Us

- Managed Home and Gift categories across three different e-commerce sites; merchandised sites, as well as implemented changes to optimize functionality and visual appeal. - Coordinated and supervised a team of peers in developing, launching, and maintaining an online gift giving merchandise strategy that drove $5M in sales.