Caroline Wolf Email and Phone Number
Caroline Wolf work email
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Caroline Wolf personal email
Experienced omni-channel merchandising leader with 11+ years in luxury apparel, home goods, and more. Expert in leveraging data to optimize product assortments, enhance brand performance, and drive growth. Known for analytical problem-solving, process improvement, and cross-functional collaboration in fast-paced environments.
Draftkings Inc.
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Manager, Loyalty & Experiences (Dk Shop)Draftkings Inc. Apr 2023 - PresentBoston, Massachusetts, UsDrive data-driven strategies for the DraftKings Shop to maximize consumer engagement and drive year-over-year growth. Focus on enhancing the customer experience through website optimization and A/B testing. Collaborate with cross-functional teams to launch new product assortments, partnerships, and integrated marketing strategies that deliver measurable results.- Led the launch of a new website and product assortments, driving triple-digit YoY growth in consumer engagement and sales.- Optimized website UX through A/B testing and customer journey analysis, driving improved conversion rates and aligning merchandising strategies more closely with customer insights and market trends.- Forged partnerships with leagues, athletes, and influencers to increase brand visibility, drive traffic, and expand presence in new markets. Collaborated with cross-functional teams to align Go-to-Market strategies, ensuring cohesive messaging and successful product launches.
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Ecommerce Category MerchandiserAcademy Sports + Outdoors 2019 - 2020Katy, Texas, UsOversaw online merchandising strategy for the Team Sports and Fitness categories, collaborating across teams to optimize the online user experience and promote developments across product lines. - Generated over $30M in annual sales through compelling digital marketing campaigns, creating and implementing website copy, digital banners, and email campaigns to engage and retain customers. - Collaborated with cross-functional teams to design engaging client-facing web content – built a landing page to promote the start of baseball season to connect with local children's’ sports groups and promote related merchandise. -
Online Category Manager, Last CallNeiman Marcus Group 2017 - 2019Dallas, Texas, UsLed merchandising strategies for Men’s Apparel, Gifts, and Home categories, optimizing product offerings and driving e-commerce growth.- Developed and launched the Last Call site’s Home category, forecasting $300K in incremental sales for Spring 2019. Created product hierarchy using Oracle RMS and integrated it into the website.- Achieved 102% of $14M sales target for assigned departments through targeted email marketing and promotions, optimizing strategy based on past campaign data. -
Assistant Buyer, Women'S ApparelNeiman Marcus Group 2015 - 2017Dallas, Texas, Us- Held responsibility for a women’s apparel brand with $40M in annual sales, overseeing merchandising, forecasting, and market strategy. - Participated in intensive, 10-week Assistant Buyer Training Program, developing comprehensive knowledge within buying, merchandise planning, and sales management.
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Assistant Site Merchandiser, Home & GiftsNeiman Marcus Group 2013 - 2015Dallas, Texas, Us- Managed Home and Gift categories across three different e-commerce sites; merchandised sites, as well as implemented changes to optimize functionality and visual appeal. - Coordinated and supervised a team of peers in developing, launching, and maintaining an online gift giving merchandise strategy that drove $5M in sales.
Caroline Wolf Skills
Caroline Wolf Education Details
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University Of North TexasRetail Merchandising
Frequently Asked Questions about Caroline Wolf
What company does Caroline Wolf work for?
Caroline Wolf works for Draftkings Inc.
What is Caroline Wolf's role at the current company?
Caroline Wolf's current role is E-Commerce Manager | Marketplace Leader | Brand Strategist | Digital Merchandiser.
What is Caroline Wolf's email address?
Caroline Wolf's email address is ca****@****hras.io
What schools did Caroline Wolf attend?
Caroline Wolf attended University Of North Texas.
What are some of Caroline Wolf's interests?
Caroline Wolf has interest in Children, Environment, Human Rights, Animal Welfare, Health.
What skills is Caroline Wolf known for?
Caroline Wolf has skills like Microsoft Excel, Microsoft Word, Adobe Creative Suite, Time Management, Apparel, Wordpress, Sales, Merchandising, Marketing, Fashion Shows, Fashion, Creative Direction.
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