Carolin Fischer Email & Phone Number

Auckland, Nz

Auckland, New Zealand

▪️Leading the marketing strategy and execution as the Head of Marketing at CarbonClick, an impactful B Corp making carbon offsetting simple, meaningful and transparent. ▪️Leveraging over 10 years of marketing experience across Germany, the UK, and New Zealand, I specialise in delivering integrated marketing campaigns and driving growth. ▪️Responsible for shaping our marketing strategy, segmentation, targeting, and positioning of brand, products and services, I am dedicated to building our brand presence and driving uptake among target customers and partners.▪️With a customer-led approach, I ensure our market presence, campaigns, and content reflect the voice of our clients and represent their perspectives, providing guidance to market-facing teams for consistent messaging and clear brand value propositions. ▪️As a marketing generalist, I develop focused strategies, craft compelling content, and promote our expertise and credentials effectively to both existing customers and prospects. ▪️Passionate about purpose-driven work, I am proud to be part of CarbonClick's B Corp mission and embrace the opportunity to make a positive impact. I manage the marketing plan & budget, lead a team, and collaborate with cross-functional stakeholders to ideate solutions that engage customers and promote word-of-mouth.

Auckland, New Zealand

Auckland, New Zealand

Clear Engagement is a B2B focussed, digital marketing agency, specialising in data-driven marketing to help clients build genuine relationships with their customers. By developing engaging strategic approaches and creating highly personalised, direct marketing campaigns, we help clients build their brand, establish and maintain relationships and ultimately develop a healthy sales pipeline and support business growth. I focus on the development of our accounts and the strategic approach of our clients' marketing activities in order to help them build and position their brand, build and maintain strong customer relationships and support a long-term business growth. My responsibilities include:- Strategic development of direct marketing activities and plans- Management and analysis of campaign activities- Social media/LinkedIn strategy and measurement- Providing insights and recommendations for future activities- Quality control (ensuring campaigns are delivered on time and within budget)- Budgets, costing and timing plans- Regular 1 on 1 contact to build and maintain excellent relationships with clients

Auckland, New Zealand

As B2B Marketing Specialist, my role is focusing on the development, implementation, monitoring & measuring of campaigns which integrate a B2B marketing mix - including digital, social media, content marketing, email marketing, events, direct mail and telemarketing - in order to build and maintain customer relationships, increase brand awareness and provide marketing-qualified or sales-qualified leads. - Implementation, management and measurement of campaigns- Setting, negotiating and measuring campaign KPIs- Creating briefs for creative and copy, proofreading- Social media- Data and results reporting for clients- Project plans- Regular 1 on 1 contact with clients and suppliers

Auckland, New Zealand

I am currently supporting companies to grow their digital marketing channels. Working strategically and analytically, I provide businesses of different size with:• Social media management across various channels (Facebook, Instagram, Twitter, Pinterest)• Copywriting of social media messaging and updates & proofreading and editing of content• Social media strategy creation and hands-on execution & scheduling via Hootsuite• Social media analytics and reporting• Consultation on paid advertising across Facebook, Instagram and Twitter to maximise return• Managing social ad spend of budgets of different ranges

Auckland, New Zealand

Short-term contract for marketing support during re-brand:- corporate event management- marketing communications, email marketing, communications planning- marketing collateral

Portsmouth, Großbritannien

Really B2B is a results-driven B2B marketing agency, passionate and focused on delivering measurable business growth for clients across various industry sectors.Having been an Account Manager at Really B2B, my role focused on implementing, monitoring & measuring strategic lead generation campaigns which integrate a full direct marketing mix including digital, social media, content marketing, email marketing, events, direct mail and telemarketing in order to provide sales-qualified leads for our clients and in order to maximise their ROI.My responsibilities included:- Implementation, management and measurement of campaigns- Setting, negotiating and measuring campaign KPIs- Copy editing- Data Management- Social media/LinkedIn strategy and measurement- Data and results reporting for clients- Email marketing management- Liaising with sales teams, telemarketers, copywriters and designers and other internal teams and external suppliers- Coaching and management of Account Executives- Budgets, costing and timing plans- Regular 1 on 1 contact to build and maintain excellent relationships with clients

Portsmouth, Großbritannien

My role as B2B Marketing Account Executive encompassed lead generation campaigns and analysis across email marketing, social media, content marketing, direct mail, events and other for clients looking to maximise ROI.My responsibilities were:- Implementation and management of campaign KPIs - Copywriting and editing- Sourcing data and data cleaning for lead generation campaigns- Social media/LinkedIn management- Data and results reporting for clients- Email marketing briefs and broadcasts- Liaising with sales teams, telemarketers, copywriters and designers and other internal teams and external suppliers- Providing market, competitor and persona research in order to create tailored strategies and campaigns

Southampton, Großbritannien

- Responsible for building and maintaining customer relationships with English and German customers, B2B and B2C, providing excellent customer service - Driving sales and optimising KPIs in order to meet monthly targets- Customer Relationship Management using Microsoft Dynamics- Monetising marketing campaigns by communicating values and benefits to customers

Berlin Und Umgebung, Deutschland

• Responsible for corporate communications and investor relations by supporting the Assistant to the CEO, creating and submitting financial reports, support of managing annual shareholder meeting• Analysing competitors and market trends to create meaningful company presentations• Composing press releases• Copywriting best practise cases and social media content• Uploading and editing files and information via CMS• Preparing fairs and conventions• Contribution to re-launch of website and mobile site• Support of sales team to build and maintain customer relationships by organizing events and promotional material

Berlin Und Umgebung, Deutschland

• Targeted relevant media, journalists and bloggers; building and maintaining relationships• Press mirroring to watch international clients’ media coverage in Europe• Composing press releases and pitches• Analysed competitors and relevant market data• Managed and updated databases• Support for campaign pitches to win new clients

Erfurt Und Umgebung, Deutschland

• Support of current marketing activities, re-launch website, creating promotional material and prospectuses by researching and analysing market and customer data• Customer research and analysis in order to build and maintain relationships• Support of business events to promote city as attractive site for meetings, conventions and fairs• Composing press releases and business newsletters

Master Of Arts (Ma), Marketing, Distinction

Activities and Societies: Course Representative MA Marketing, Research Project of University's Marketing Department Main projects.

Bachelor Of Arts (Ba), Communication And Media Studies And English Language, 1.6

Activities and Societies: Volunteer editor at students' magazine Campusecho Political Communications: Campaign Planning and Public.