Carolin Janas Email & Phone Number

Affalterbach, Bw, De

Affalterbach, Baden-Württemberg, Deutschland

// Build and maintain a strategic network of brand partners and ambassadors for the brands AMG, Maybach and G-Class in-line with the company’s luxury strategy - acknowledging each brand’s own characteristic// Identification and evaluation of potential partnership opportunities with a creative approach that result in quality output// Management and activation of global brand partnerships and collaborations that help drive brand awareness, reach out to new target groups and enhance customer experience// Leverage insights and analytics to set strategic focus topics and a clear partnership strategy by utilising advanced thinking and approaches // Ensuring relevant brand positioning by monitoring the market and taking current trends into account to deliver the best-case consumer-facing output

Hamburg, Deutschland

// Build, establish and evolve the brand strategy with a data and KPI-driven approach to align respective areas of responsibility with business objectives and drive sustainable growth// Develop creative omnichannel concepts that increase brand awareness and position the brand as a market leader and sustainable lifestyle brand across all relevant marketing channels// Put consumer insights at the forefront of daily work to strengthen brand communications and find new ways to engage with consumers along the customer journey// Establish relevant metrics to assess progress, set goals and monitor performance to drive continuous improvement

Cologne

// Creating and executing international and local marketing strategies to amplify marketing efforts and retail drivers// Leading development and execution of marketing initiatives that support and build reputation amongst key audiences across a variety of disciplines and channels// Developing, managing and supporting the execution of integrated marketing communications efforts that encompass a 360° approach across various channels to support key narratives and impact stories// Providing strategic and creative guidance in support of the business while building brand awareness in new markets// Markets: Germany, Austria, Switzerland, Netherlands, Spain, Italy, Belgium,France, Portugal and USA

Köln, Nordrhein-Westfalen, Deutschland

// Development of international and local Culture Marketing business plans// Scouting and recruitment of new culture trends, partnerships, opinion leaders and movements that compliments brands personality, international and local strategy// Bringing to life and constantly refining the artist marketing strategy to deliver overall business goals and KPIs// Recruiting new consumers into the brand via engaging and unexpected experiential activations// Markets: Germany, Austria, Switzerland, Netherlands, Spain, Italy, Belgium,France and Portugal

Cologne

// Developing the strategy to ensure brand remains relevant and engaging via distinctive and talkable brand experiences and relationships// Strategizing, planning and executing multiple events & projects at one time across the EU, where they deliver against awareness goals// Building and maintaining relationships with strategically important athletes, artists and managements including legal management & contract negotiation and monitoring// Markets: Germany, Austria, Switzerland, Netherlands, Spain, Italy, Belgium and France

Cologne

// Production of creative and well-executed experiences that are consumer-centric and unique// Creating event briefing and production design based on business objectives envisioning the consumer journey// Leading seamless logistics and technical production of events through strategic partnerships with internal and external service providers// Markets: Germany, Austria and Switzerland