Business Development and Competitive Intelligence

Conducted strategic analyses of channel prices, marketing programs, and polices for a variety of products and services, focusing on specific product offerings. Worked with competitors in a wide range of industries including healthcare, finance, technology, oil & gas, food processing, insurance, retail and others.Analyzed pricing details such as tabular pricing matrices indicating a manufacturer's suggested list prices, general street prices as well as prices offered to distributors, resellers, and OEM customers as a function of volume.Studies relating to the sales, marketing, advertising and promotional structure of various competitors including analyses of variable marketing expenses, promotional expenses and fixed marketing expenses including marketing expenses for marketing personnel, and over multiple geographic regions including the US and Canada, Latin America, Japan, the Pacific Rim, and Europe Analyses requiring evaluation of the market penetration strategy of major competitors including their positioning, product shipment data, sales channels employed, channel policies and programs, and terms and conditions offered to customers and resellers

BIG was a full service marketing research and consulting firm. I created this company independently and developed it into a major local competitor with over 25 employees and a full quantitative research and focus group facility. It was profitable every year while I owned it, and I sold it for a profit after six years. My responsibilities included:• Strategic planning and new business development• Client relations• Design and analysis of projects including telephone surveys, intercept studies, audience testing, focus groups, mystery shopping, new product testing and advertising effectiveness studies.• Overseeing the research process, writing reports and presenting results to clients.• Focus group moderator

• Conducted all market research activity for Lovelace Medical Center and Lovelace Health Plan. • Consulted with Lovelace’s marketing, advertising and community relations directors on how to integrate research results into their programs. • Coordinated in-house advertising agency including budgeting, billing, internal operations and media buying.The Marketing Prescription was an in-house marketing research and consulting division of Lovelace:• Consulted with health care clients nationally on marketing and management issues. • Responsible for all phases of the marketing research process including preparing proposals; creating survey instruments; hiring, training and supervising researchers and analysts; executive interviewing; analyzing data; writing final reports; and presenting results to clients.