Selected projects:▪︎ Proofread and prepared compliance documents for www.OraSure.com website for Liquid Interactive (2011)▪︎ Researched and negotiated medical review board for Readers’ Digest Book, Disease Free (2009)▪︎ Performed FDA-compliant medical editing, fact checking and annotated research documentation for the pharmaceutical industry, including Wyeth Pharmaceuticals and AdMed medical ad agency (2005–2007)

▪︎ Photograph breaking news, feature stories, pictorial essays and social events for print and online coverage▪︎ Interface with media contacts, newsmakers and the general public▪︎ Craft accurate, detailed captions capable of reporting the entire story

▪︎ Create and optimize client content and metadata based on keyword research for websites, blogs, press releases, Facebook, Twitter, LinkedIn, Pintrest and YouTube to achieve ranking in the search engines▪︎ Schedule, perform or assign blog and social media updates in association with press events▪︎ Perform SEO-friendly copywriting, ghost writing and editing for a broad array of client industries▪︎ Support all SEO initiatives, including account management and SEO performance and Google Analytics reporting

▪︎ Optimize on-site content for maximum visibility and ranking in Google and other search engines for a wide variety of Web properties, including legal, finance, e-commerce, medical, and professional services sites▪︎ Perform keyword research using AdWords, Wordtracker, and other tools. Craft SEO site plans to dictate SEO-friendly URLs, as well as keyword-rich page titles, headers, image names, alt tags and on-page copyedits▪︎ Provide account management assistance through direct client contact▪︎ Compile SEO performance tracking and Google Analytics reports on a biweekly and monthly basis▪︎ Optimize site content through the editing and rewriting of Web pages▪︎ Liaise with bloggers and negotiate guest post opportunities for strategic off-page backlink building

▪︎ Google Analytics Individual Qualification (IQ) certified July 2012▪︎ Served as interim manager overseeing 3 Web analysts (on staff and freelance) reporting for 7 pharmaceutical accounts▪︎ Spearheaded the establishment of departmental best practices to maintain the accuracy of Google Analytics profiles, including filtering of internal and client IP addresses; an audit of all in-house and client personnel granted user and administrative access for each profile; creation and maintenance of dedicated staging and duplicate profiles to track and maintain the integrity of live site data▪︎ Established and administrated the department SharePoint site, developing and maintaining process guidelines and documentation▪︎ Identified and measured key performance indicators (KPIs) and other user website behaviors using Google Analytics and Unica NetInsight, reporting with PowerPoint and Excel▪︎ Specialized in writing custom analytics tagging specifications for website, e-mail, eDetail, and iPad event tracking implementation

▪︎ Content managed HCP- and consumer-focused branded and unbranded pharmaceutical websites for grammatical accuracy and medical, legal and FDA regulatory compliance in strict adherence to American Medical Association (AMA) style▪︎ Served as subject expert for and assigned editor to 4 drug account teams: Pfizer LYRICA, Dendreon PROVENGE, AstraZeneca SYMBICORT, and Novartis AFINITOR, managing as many as 2–3 websites per brand▪︎ Contributed to a wide variety of interactive projects, including banner ads, convention applications,eDetails and online video▪︎ Chair of the Cadient Communications and Activities Committee, a volunteer employee group which worked closely with the HR department and planned agency-wide philanthropic projects (Red Cross Blood Drive, Cradles to Crayons), community-building work events (monthly featured employee artist gallery wine and cheese art openings, summer BBQ) and holiday parties