Carol Hansen

Carol Hansen Email and Phone Number

Manager, Marketing and Communications @ CADCAM-E.COM, Inc.
Detroit, MI, US
Carol Hansen's Location
Canton, Michigan, United States, United States
About Carol Hansen

Ever since I was a child, I've loved the art of storytelling and the power it has to connect us all. In second grade, I won an award for a story I wrote titled, "The Day the Wind Blew Me Away." I was only seven, but I remember thinking this is what I want to do with my life! I discovered writing could be therapeutic and, in my mind, I could create any world or person that I wanted.In high school, I wrote for the school newspaper and took classes in journalism. English was my absolute favorite subject, and I couldn’t get enough of writing and reading. When I started college, I knew I wanted to write but wasn't sure how to make that a lifelong career. I threw myself into creative writing courses and studied English literature, becoming obsessed with Mary Shelley. However, I realized that I was business-minded and liked studying effective ways of communication. You can be an amazing writer, but if your delivery is bad, your words lose impact. Fun fact: I was terrified of public speaking but wanted to be a public speaker…talk about a conundrum. I majored in English and minored in Communications, knowing that the combination would serve me well. After college, I started as a communications intern at a local chamber of commerce. The job allowed me to explore so many different avenues of communication - printed newsletters, mass email marketing, website development, social media, printed mailers, magazines, and advertising. This job was exactly what I needed to build the foundation of my career. My manager empowered me to try things and gave me creative liberty so that I learned a lot of things like A/B testing email subject lines, what types of content are more effective for various audiences, and what not to say on social media. And for the record, everyone should have a boss like this plus a mentor or two! I’ve gained a lot of experience by helping B2B companies tell their story through marketing efforts and communications tactics. I find it rewarding to help companies identify the human elements in what they do and why they do it. It's so important to have a clear message for the desired audience - whether it's internal communications to employees, a key message to customers, or a press release to the media. What you say and how you say it matters. We use stories every day to give us hope when we're feeling low; to give us motivation when we aim to do what seems impossible; and to give us wisdom when we embark into the unknown. Everyone has a story and I love helping people tell theirs.

Carol Hansen's Current Company Details
CADCAM-E.COM, Inc.

Cadcam-E.Com, Inc.

View
Manager, Marketing and Communications
Detroit, MI, US
Website:
cadcam-e.com
Employees:
21
Carol Hansen Work Experience Details
  • Cadcam-E.Com, Inc.
    Manager, Marketing And Communications
    Cadcam-E.Com, Inc.
    Detroit, Mi, Us
  • Freelance
    Communications Consultant
    Freelance
    Canton, Mi, Us
  • Valeo
    Communications Director, North America
    Valeo Apr 2022 - Jul 2023
    Troy, Michigan, United States
    > Led internal and external communications strategy in North America> Crafted employer branding strategy alongside HR teams> Revamped the company's intranet and developed content schedule to keep employee news flow active> Led corporate communications plan including crisis management> Developed bench of spokespeople for media interviews> Prepared leadership's presentations for internal and external meetings> Wrote articles, press releases and content for distribution > Supported government affairs initiatives and built key relationships> Collaborated with global events and marketing teams on projects > Conducted qualitative and quantitative analysis surveys regarding employee satisfaction> Orchestrated and hosted monthly town halls > Generated articles in automotive and tech media outlets > Served on various committees to improve company's employee relations
  • Tomtom
    Senior Communications Manager
    Tomtom Nov 2021 - Apr 2022
    Greater Detroit Area
    > Worked with customers and partners to create newsworthy stories for the enterprise business team> Collaborated with sales and product marketing to develop pitches and tips for tech and automotive media> Generated content for blogs, social, press releases and more to spread brand awareness about TomTom's enterprise side> Supported the global PR team with storylines and content so they could promote TomTom's enterprise business as well> Provided ideas and feedback in quarterly collaboration meetings with global PR and marketing teams led by the CMO
  • Tomtom
    Public Relations Manager
    Tomtom Oct 2019 - Nov 2021
    Detroit Metropolitan Area
    > Created and maintained relationships with key members of the media> Served as a spokesperson and coordinated interviews for management teams> Crafted media pitches and news to share with journalists > Built awareness and promoted TomTom through press releases and a variety of content > Identified speaking opportunities and submitted abstracts for spokespeople> Coordinated important discussions with key industry leaders regarding tech, compliance and government> Nominated TomTom for several industry awards
  • Tata Technologies
    Head Of Marketing & Communications, North America
    Tata Technologies Mar 2017 - Jun 2018
    Novi, Mi
    > Managed marketing team with a focus on products and services> Responsible for pubic relations (PR) and brand awareness strategy> Developed strategic marketing plans and actionable lead gen activities > Served as the lead for internal communications in North America> Increased awareness and online presence through SEM/SEO> Managed content development and ensure deadlines are met> Tracked marketing effectiveness and ROI> Oversaw the website maintenance, PPC campaigns, event participation, budgeting, social media and email marketing
  • Tata Technologies
    Associate Marketing Director, Plm Solutions Na
    Tata Technologies Jun 2015 - Mar 2017
    Novi, Michigan
    > Managed the products marketing team> Developed strategic and actionable marketing plans for multiple product partners on quarterly basis> Developed and executed against marketing budget> Managed products on the website> Set marketing KPIs and tracked performance> Created and managed lead generation strategies and activities > Set up a lead tracking program and process to track ROI> Created sales enablement collateral and increased sales alignment
  • Fisher Unitech, Llc
    Manager, Marketing & Communications
    Fisher Unitech, Llc Apr 2012 - Jun 2015
    Troy, Mi
    > Developed lead generation strategies and marketing plans for several software products and 3D printers> Managed marketing team and assist with inside sales team to support market growth goals> Tracked marketing budget and ROI of campaigns> Reported on monthly key performance indicators including number of leads, opportunities advanced to pipe, close ratio and sales sourced by marketing> Developed processes and procedures with sales, inside sales and leadership team to align all teams> Leader for recent re-branding and new website project> Tracked web analytics and increased hits & visits> Increased sales sourced by marketing by 20%> Assembled Marketing team and structure> Fostered multiple vendor relationships and optimize funding from partners
  • Fisher Unitech, Llc
    Marketing Coordinator
    Fisher Unitech, Llc Jun 2010 - Apr 2012
    Troy, Mi
    > Planned events for 14 offices in the Midwest and New England regions > Managed marketing materials, social media and email campaigns > Researched and participated in trade shows and conferences> Developed market segmentation strategy with marketing automation system> Wrote three to six press releases or case studies per quarter> Distributed and tracked all incoming leads> Created nurturing programs for prospects and customers> Maintained and improved website, managed SEO project and tracked analytics> Designed and created content for internal and external e-newsletter> Helped keep CRM system up to date and clean
  • Delaware County Chamber Of Commerce
    Manager, Marketing & Communications
    Delaware County Chamber Of Commerce Aug 2007 - Oct 2009
    Media, Pa
    > Designed marketing materials for events and membership incentives> Launched new website and online community as well as tracked web stats> Participated in government affairs committee > Created and managed social media/digital media> Coordinated production of bi-monthly printed newsletter, annual membership directory and Life Magazine> Increased leads through email marketing campaign efforts> Sold ads/sponsorships for website, events, printed and online newsletters> Wrote and distributed press releases/packets for events and news
  • Delaware County Chamber Of Commerce
    Communications Coordinator
    Delaware County Chamber Of Commerce Apr 2006 - Aug 2007
    Media, Pa
    > Assisted with customer newsletter> Managed email distribution and promotion notices> Designed flyers and materials > Assisted with customer events

Carol Hansen Skills

Advertising Press Releases Business Development Microsoft Office Direct Sales Editing Newsletters Product Development Event Planning Marketing Team Building Management Media Relations Product Design Public Speaking Product Marketing Sales Strategic Planning Product Lifecycle Management Social Media Marketing Proofreading Adobe Acrobat Online Advertising New Business Development Budgets Content Management Email Marketing Salesforce.com Social Media Product Launch Publicity Project Management Lead Generation Demand Generation Account Management Nonprofits Publications Event Management Solution Selling Marketing Communications Sales Presentations Direct Mail Direct Marketing Marketing Strategy Sales Management Non Profits Public Relations Strategy Seo Leadership

Carol Hansen Education Details

Frequently Asked Questions about Carol Hansen

What company does Carol Hansen work for?

Carol Hansen works for Cadcam-E.com, Inc.

What is Carol Hansen's role at the current company?

Carol Hansen's current role is Manager, Marketing and Communications.

What is Carol Hansen's email address?

Carol Hansen's email address is ca****@****tom.com

What is Carol Hansen's direct phone number?

Carol Hansen's direct phone number is +148457*****

What schools did Carol Hansen attend?

Carol Hansen attended Widener University, Chichester Senior High School.

What are some of Carol Hansen's interests?

Carol Hansen has interest in Children, Health.

What skills is Carol Hansen known for?

Carol Hansen has skills like Advertising, Press Releases, Business Development, Microsoft Office, Direct Sales, Editing, Newsletters, Product Development, Event Planning, Marketing, Team Building, Management.

Who are Carol Hansen's colleagues?

Carol Hansen's colleagues are Chandramohan Venugopal, Keshav Sundar, Srinivasan Lmm Srini, Harry Wilson, Chirag Panwar, Rakesh Pachchigar, Ganesh Gaddam.

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