Carol Hansen Email & Phone Number

Detroit, Mi, Us

Canton, Mi, Us

Troy, Michigan, United States

> Led internal and external communications strategy in North America> Crafted employer branding strategy alongside HR teams> Revamped the company's intranet and developed content schedule to keep employee news flow active> Led corporate communications plan including crisis management> Developed bench of spokespeople for media interviews> Prepared leadership's presentations for internal and external meetings> Wrote articles, press releases and content for distribution > Supported government affairs initiatives and built key relationships> Collaborated with global events and marketing teams on projects > Conducted qualitative and quantitative analysis surveys regarding employee satisfaction> Orchestrated and hosted monthly town halls > Generated articles in automotive and tech media outlets > Served on various committees to improve company's employee relations

Greater Detroit Area

> Worked with customers and partners to create newsworthy stories for the enterprise business team> Collaborated with sales and product marketing to develop pitches and tips for tech and automotive media> Generated content for blogs, social, press releases and more to spread brand awareness about TomTom's enterprise side> Supported the global PR team with storylines and content so they could promote TomTom's enterprise business as well> Provided ideas and feedback in quarterly collaboration meetings with global PR and marketing teams led by the CMO

Detroit Metropolitan Area

> Created and maintained relationships with key members of the media> Served as a spokesperson and coordinated interviews for management teams> Crafted media pitches and news to share with journalists > Built awareness and promoted TomTom through press releases and a variety of content > Identified speaking opportunities and submitted abstracts for spokespeople> Coordinated important discussions with key industry leaders regarding tech, compliance and government> Nominated TomTom for several industry awards

Novi, Mi

> Managed marketing team with a focus on products and services> Responsible for pubic relations (PR) and brand awareness strategy> Developed strategic marketing plans and actionable lead gen activities > Served as the lead for internal communications in North America> Increased awareness and online presence through SEM/SEO> Managed content development and ensure deadlines are met> Tracked marketing effectiveness and ROI> Oversaw the website maintenance, PPC campaigns, event participation, budgeting, social media and email marketing

Novi, Michigan

> Managed the products marketing team> Developed strategic and actionable marketing plans for multiple product partners on quarterly basis> Developed and executed against marketing budget> Managed products on the website> Set marketing KPIs and tracked performance> Created and managed lead generation strategies and activities > Set up a lead tracking program and process to track ROI> Created sales enablement collateral and increased sales alignment

Troy, Mi

> Developed lead generation strategies and marketing plans for several software products and 3D printers> Managed marketing team and assist with inside sales team to support market growth goals> Tracked marketing budget and ROI of campaigns> Reported on monthly key performance indicators including number of leads, opportunities advanced to pipe, close ratio and sales sourced by marketing> Developed processes and procedures with sales, inside sales and leadership team to align all teams> Leader for recent re-branding and new website project> Tracked web analytics and increased hits & visits> Increased sales sourced by marketing by 20%> Assembled Marketing team and structure> Fostered multiple vendor relationships and optimize funding from partners

Troy, Mi

> Planned events for 14 offices in the Midwest and New England regions > Managed marketing materials, social media and email campaigns > Researched and participated in trade shows and conferences> Developed market segmentation strategy with marketing automation system> Wrote three to six press releases or case studies per quarter> Distributed and tracked all incoming leads> Created nurturing programs for prospects and customers> Maintained and improved website, managed SEO project and tracked analytics> Designed and created content for internal and external e-newsletter> Helped keep CRM system up to date and clean

Media, Pa

> Designed marketing materials for events and membership incentives> Launched new website and online community as well as tracked web stats> Participated in government affairs committee > Created and managed social media/digital media> Coordinated production of bi-monthly printed newsletter, annual membership directory and Life Magazine> Increased leads through email marketing campaign efforts> Sold ads/sponsorships for website, events, printed and online newsletters> Wrote and distributed press releases/packets for events and news

Media, Pa

> Assisted with customer newsletter> Managed email distribution and promotion notices> Designed flyers and materials > Assisted with customer events

B.A., English, Communications, Marketing, Public Relations, Journalism

Activities and Societies: * English Club * Dance Team

High School Diploma

Activities and Societies: * Chichester High Newspaper * Field Hockey Team