Co-Founder And Board Member
Charm - Maryland
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Carol Kaplan Email & Phone Number
Co-Founder and Board Member
at
CHARM - Maryland
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✓ Verified July 2026
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Current company
Role
Co-Founder and Board Member
Location
Washington, District of Columbia, United States
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Carol Kaplan is listed as Co-Founder and Board Member at CHARM - Maryland, based in Washington, District of Columbia, United States. AeroLeads shows a matched LinkedIn profile for Carol Kaplan.
Carol Kaplan previously worked as Communications Team Lead for U.S. Dept. of Treasury/FinCEN at Fedwriters and Director of Policy and Corporate Communications - North America at Dji. Carol Kaplan holds Ma, Communication: Journalism & Public Affairs from American University.
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CHARM - Maryland
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Profile bio
About Carol Kaplan
A Washington, D.C.-based media relations expert with an extensive network of top-tier journalists, I’m a veteran broadcast journalist who lives and breathes with the news cycle and brings significant experience in cybersecurity, consumer technology, and financial services.A highly experienced on-the-record spokesperson, I help companies identify and articulate their stories and then deliver an exceptional record of positive media placements in the top print, broadcast, cable, and online news organizations in the U.S.Recently serving as North American corporate spokesperson for the world's leading civilian drone manufacturer, DJI Technology, Inc., I crafted messaging on sensitive policy matters for top tier media outlets during one of the most critical times for Chinese tech companies operating in the U.S.I sharpened my teeth by navigating multiple reputational land mines during the U.S. financial crisis (2008-2010) as a spokesperson for the American Bankers Association, the nation's largest and most powerful banking trade association. I'm known for building and maintaining solid working relationships with journalists, and am frequently quoted. ACCOMPLISHMENTS:* Increased employer's earned media ad equivalent value by over 80% in one year.* Solid track record gaining positive placements in top tier news outlets.* Solid track record preparing C-level executives for major media interviews.* Wrote op-eds published in New York Times and USA Today.Prior to my career in public relations, I was a television news anchorwoman and reporter at TV stations across the U.S. My reports have appeared on CNN, CNBC, and MSNBC and have earned an Emmy, numerous Emmy nominations, and several other awards including from the Associated Press.I also produce and host a podcast that has charted in over a dozen countries. (See publications)CONTACT: kaplanmediarelations@gmail.comSKILLS: AP StyleClient ManagementCoalition BuildingContent CreationCorporate VideosCrisis CommunicationsDigital CommunicationsEarned MediaExecutive BrandingIntegrated CommunicationsInterview PreparationIssue Advocacy LeadershipManagementMedia RelationsMedia TrainingNews ReleasesOp-EdsOral CommunicationPitchingPodcastsPowerPointPresentationsPublic AffairsPublic RelationsPublic SpeakingRadio ToursReputation ManagementSocial MediaStakeholder EngagementStrategic CommunicationsTelevision InterviewsTop Tier MediaVideosWebsite RedesignWriting and Editing (Scripts, News Releases, Talking Points, Backgrounders, LTEs, Op-eds, etc.)
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Carol Kaplan's current company
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13 roles
Carol Kaplan work experience
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Communications Team Lead For U.S. Dept. Of Treasury/Fincen
CurrentThe Financial Crimes Enforcement Network (FinCEN) is a bureau of the U.S. Department of the Treasury charged combatting money laundering and terrorist financing to protect national security. - Strategize and execute external communications to roll out a national campaign - Develop messaging for key audiences- Outreach to engage state government officials- Provide media relations strategy and counsel- Video conceptualization and script writing for national PSA's- Manage event logistics and negotiate client presence at conventions/expos across the U.S.- Monitor campaign metrics and adjust tactics accordingly- Advise on social media messaging and strategy
Oct 2023 - Present
Director Of Policy And Corporate Communications - North America
DJI is the world’s largest manufacturer of commercial drones. As head of policy communications, I am the company’s primary North American spokesperson.
Mar 2023 - Oct 2023
Senior Communications Consultant To U.S. Dhs/Cisa/Csd
Informed the 4,000+ workforce that protects our country from a cyber Pearl Harbor through strategic, employee, and executive communications.
Mar 2021 - Oct 2022
Senior Strategic Communications Specialist To Dod/Peo Dhms/Jomis
The Defense Health Agency (DHA) is a joint, integrated Combat Support Agency that enables the Army, Navy, and Air Force medical services to provide a medically ready force and ready medical force to Combatant Commands in both peacetime and wartime. JOMIS is the DoD version of a small, agile software company that creates the health IT systems that keep our troops healthy no matter where in the world they operate.As JOMIS' chief "storyteller," I provided advice and counsel to senior program managers on messaging to stakeholders including PEO and DHA leadership, the Services, and multiple other stakeholders during an agile transformation.- Executive communications- Strategic communications planning and development- Messaging strategy- Event planning- Writing/editing
Apr 2020 - Mar 2021
Principal Consultant
- Former broadcast journalist and media relations professional providing comprehensive, integrated media relations consulting including outreach, targeting and top tier media placements. - Executive branding including biographies, social media, thought leadership, media training and targeted media placements. - Presentation and speech coaching.- Services also include publicity, reputation management, print and broadcast interview preparation, corporate videos, video production, script writing, message and talking point development, style and delivery coaching, post-interview analysis and crisis communications consulting.- Experienced federal contractor. Projects:- Crisis communications planning for U.S. Department of Army. NIMS and ICS-trained. - Communications team leadership to advance national personal finance campaign involving 2,000 banks, credit unions, and government agencies, setting strategy for digital and traditional communications and media relations.- Corporate video series for major hospitality brand.
Jan 2017 - Apr 2020
Contributor
Apr 2017 - Apr 2019
Director Of Public Affairs
- Managed east coast media relations and dramatically increased corporate visibility through strong track record of positive media placements in Tier One media outlets.- On-the-record media spokesperson.- Prepped SME's and senior executives for interviews.- Corporate reputation management, issues management.- Forged and strengthened partnerships with insurance industry and law enforcement partners.- Enabled major television news organizations, print media, documentary and film producers to accurately portray the fight against insurance fraud and the development of emerging technologies in auto theft.- Advanced public awareness of insurance fraud schemes through targeted messaging and integrated communications strategies including digital media.
Apr 2014 - Aug 2016
Senior Director Of Public Relations
-Media spokesperson for the U.S. banking industry during U.S. financial crisis on matters involving retail banking, commercial banking, credit, lending, consumer debt, FinTech, mortgage lending, CRA, cybersecurity, and other regulatory, legislative and policy issues.-Advised senior management on communication strategies, wrote news releases, op-eds, fact sheets, talking points, and backgrounders. -Developed advocacy communication strategy aimed at Congress and regulatory agencies to influence public policy on Dodd-Frank bill.-Served six internal clients including Chief Economist, securing high profile media coverage and providing strategic counsel. -Designed integrated communications campaigns with strategic use of digital media. -Content creation and management; website design. -Prepped senior executives for media interviews.-Produced videos, tracked and analyzed media coverage, and educated reporters on some of the most urgent issues impacting the banking industry and consumers.-Established first social media platforms and strategies. -Established first in-house video production capabilities. -Led project teams, managed junior associates. -Trade show and conference media management.
Nov 2007 - May 2013
Senior Strategic Communications Consultant To U.S. D.H.S., U.S. Army
-Managed media relations for U.S. Department of Homeland Security multi-national cybersecurity exercise, Cyber Storm II, to strengthen U.S. capabilities to secure critical infrastructure against cyber-terrorism attacks, involving five nations and numerous Federal law enforcement and intelligence agencies. -Responsible for: media plan development, stakeholder engagement, event planning, media relations, media strategy and both internal and external communications including Congressional and C-level executive outreach. -Internal and external client relations. -Wrote press releases, speeches, talking points, concept papers, backgrounders, analyses, newsletters, and web content.
Nov 2006 - Nov 2007
Manager Of Public & Media Relations
-Spokesperson for $12 billion industry trade association representing 2,700 manufacturers worldwide. -Represented industry in national television appearances and interviews in publications such as the Wall Street Journal, Fortune, Kiplinger's, numerous daily newspapers and trade magazines. -Counseled senior leadership on handling sensitive consumer issues.-Built coalition of trade associations with similar public policy concerns to align messaging. -Conducted research on public policy matters and recommended communication strategies and tactics to achieve organizational objectives. -Managed significant trade show (14,000 attendees) press operations. -Redesigned significant portion of website and wrote content for multiple target audiences. -Wrote press releases, articles, policy papers, and newsletters.
Jan 2006 - Nov 2006
Television News Anchor
Emmy-winning reporter and anchor known for breaking news, investigative reporting, superior writing, delivery, and interviewing.
Oct 1983 - Apr 2004
Journalism Faculty
Created and taught first course in Broadcast Delivery. Anchored and executive produced 10pm newscast at University-owned NBC affiliate, achieving highest ratings and market share in station history.
Jan 1988 - Dec 1989
3 education records
Carol Kaplan education
Ma, Communication: Journalism & Public Affairs
American University
Certificate, Terrorism Analysis
University Of Maryland Global Campus
Ba, English And Communication
University At Buffalo
FAQ
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What company does Carol Kaplan work for?
Carol Kaplan works for CHARM - Maryland.
What is Carol Kaplan's role at CHARM - Maryland?
Carol Kaplan is listed as Co-Founder and Board Member at CHARM - Maryland.
Where is Carol Kaplan based?
Carol Kaplan is based in Washington, District of Columbia, United States while working with CHARM - Maryland.
What companies has Carol Kaplan worked for?
Carol Kaplan has worked for Charm - Maryland, Fedwriters, Dji, Ellos Global Llc, and Axiom Resource Management, Inc..
How can I contact Carol Kaplan?
You can use AeroLeads to view verified contact signals for Carol Kaplan at CHARM - Maryland, including work email, phone, and LinkedIn data when available.
What schools did Carol Kaplan attend?
Carol Kaplan holds Ma, Communication: Journalism & Public Affairs from American University.
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