Oversaw revenue growth and profitability of the Rocky Mountain and Pacific Northwest Region, expanding market share and accurate forecasting.• Chosen as delegate from Wholesale division, launching and leading “Challenger” sales training program. Headed corporate rollout of formal sales training methodology for all salespeople in North America.• Represented sales teams and customers, creating order tracking programs and SOPs for project. Partnered with other individuals from operations, technology and customer service, providing on-time and delivery communication solutions.• Selected to coordinate NASM planning in 2019, collaborating with key corporate and other point people from retail and architectural division to plan North American Sales Meeting.• Functioned as Chairperson for Diversity Equity and Inclusion Council’s inaugural year (2021-2022), leading corporate DEI initiative, developing company charter and choosing affinity groups to build movement from ground up.• Worked closely with Trend Live Trailer team, redirecting use of and ROI for initiative.• Won “Flexibility in Every Fiber” award at National Sales Meeting in 2021 by being curious, leaning in and listening to understand.

Developed marketing plans for 7-state region. Led team of 18 direct people 33 total non-direct, including Senior Sales Representatives, Customer Service Manager, Customer Service team, Marketing and Architectural Representatives. Managed Inside Sales Customer Service policies and processes within unit, profitability of all sales functions, market share analysis, forecasting and data analysis and channel strategy.• Ranked year after year in top 3-5% of entire organization through overall leadership effectiveness.• Increased sales revenue from $27M to $46M in 4 years with 365 dealers by shifting focus of sales team from national builder to repair / remodel.• Boosted employee morale and customer experience by identifying key leaders in sales ranks and delegating high performers into leadership roles and spokespeople for best practices in sales techniques and problem-solving.• Created and implemented inside sales processes, delivering faster and more accurate information for customers.• Worked closely with Plant, Operations and Quality Managers on monthly Kaizen events, affording opportunity to learn window business quickly from operations perspective and speak more intelligently in front of customers.• Chosen as delegate for new intra-company standard procedures development team, streamlining company communication between several locations.• Performed root cause analysis, determining sales team opportunities and evaluating talent and developmental needs.• Conducted major metro road shows, training dealers and educating builders with mobile showroom.

Directed team of 12, including Regional Managers, Decking Specialists and Rep Agencies. Acquired and built national accounts program and implemented BMC and Pro Build.• Increased sales from $33M to $51M during recession years by developing down channel strategy calling on builders and repair remodelers.• Conducted contract negotiations with distributor partners, collectively devising national sales agreements, including program implementation, market analysis and launch strategies. Chose distribution model on west coast when company purchased Weatherbest composite decking.• Drove sales by crafting new go-to-market strategy focusing on grassroots efforts of establishing Decking Specialists initiative.• Created national home builders’ programs for company, providing ability to sell to national and regional builders to elevate competition.• Developed Deck Builder Council and initiatives effort, strengthening relations and improving understanding of customers’ needs.