• Responsible for co-branded credit cards and institutional credit card, reporting to the Executive Superintendent of Business Intelligence and management team of 6 employees: Experts, analysts and interns;• Product Management and features linked to the credit cards, monitoring operational and profitability indicators, ensuring the products revenues and service level;• Responsible for defining and managing strategic projects related to the business, in order to increase revenues related to the product;• Management of all processes related to product, with related areas such as IT, Finance, Commercial, Operational, Legal and Compliance;• Relationship Management to Brands and Acquires, including negotiation, planning and deployment of commercial actions and new products; • Portfolio management and strategic actions focus on unblock, activation, profitability and customer retention. Achieving in the last 12 months: 30% increase in the rate of activation until MOB 6, an increase of 45% in avg. ticket and 15% improvement in retention rate.• Coordinating and developing actions with retailers issuers -Responsible for planning new products launches, seasonal actions focus on increase portfolio spending and commercial actions focus on acquire new customers through sales campaigns .• Responsible for defining strategy and tracking the deployment of direct marketing actions and communications to customer lifecycle• Responsible for launch the company's social responsibility program (Crédito Responsável) in Brazil, and also for all press relations and public affairs related to credit card products.

• Customer Marketing for MasterCard trough HUB Brasil, located at the client.• In charge of MasterCard incentive campaigns and sponsorships: World Cup Qualifiers - with games in Brazil and abroad, Micaretas; Brazilian Football Championship and Shows at major concert halls of SP. Responsible for development of actions aligned with the Regional, budget management, creation of incentive campaigns for all issuers, creation of communication materials, production of events and monitoring results;• Development and coordination of strategic sales actions, activation, retention and product launches to all issuers in the retail segment and national banks;• Working with MasterCard Account Managers to attend all issuers demands, and create actions to encourage the use of MasterCard's marketing resources, such as institutional promotions, offers and product campaigns with the aim of increasing the acquisition, activation, retention and profitability of issuer’s portfolios;• Responsible for re-definition and deployment of MasterCard Relationship Program;• Management of marketing agencies to develop all communication materials;