Carol Maddison
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Carol Maddison Email & Phone Number

Deputy Director APMEA CNEA at VisitBritain
Location: United Arab Emirates 8 work roles 2 schools
1 work email found @visitbritain.org LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email c****@visitbritain.org
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Current company
Role
Deputy Director APMEA CNEA
Location
United Arab Emirates
Company size

Who is Carol Maddison? Overview

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Quick answer

Carol Maddison is listed as Deputy Director APMEA CNEA at VisitBritain, a with 358 employees, based in United Arab Emirates. AeroLeads shows a work email signal at visitbritain.org and a matched LinkedIn profile for Carol Maddison.

Carol Maddison previously worked as Regional Project Manager APMEA at Visitbritain and Nurture Markets Manager at Visitbritain. Carol Maddison studied at Aberdeen Technical College.

Company email context

Email format at VisitBritain

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{first}.{last}@visitbritain.org
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Profile bio

About Carol Maddison

An internationally accomplished deputy director, with a proven track record of success, a strong leader with personal confidence, authority, and ability to develop effective working relationships. Excellent people and performance management skills, including the ability to influence and manage senior leaders with strong self-awareness. Excellent interpersonal, diplomatic and communication skills which encourages innovation, embraces change and displays resilience against adversity.

Listed skills include Marketing Strategy, Business Development, Strategy, Marketing Communications, and 13 others.

Current workplace

Carol Maddison's current company

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VisitBritain
Visitbritain
Deputy Director APMEA CNEA
london, england, united kingdom
Employees
358
AeroLeads page
8 roles

Carol Maddison work experience

A career timeline built from the work history available for this profile.

Deputy Director Apmea Cnea

Current

Dubai, United Arab Emirates

The Deputy Director APMEA CNEA role ensures a clear evidence-based strategy is in place for priority markets in the region contributing to VisitBritain's overall strategic objectives, and ensures the strategy is clear to all key internal & external stakeholders. The role ensures all plans support long-range business objectives and use qualitative and quantitative data to inform strategic work.

Oct 2022 - Present

Regional Project Manager Apmea

Dubai, United Arab Emirates

Supporting International Director for Asia Pacific, Middle East and Africa responsible for delivery of cross-regional projects, marketing and co-ordination of partner engagement across region. Project Managing delivery & execution of marketing for India market since August 2018.

Apr 2016 - Jun 2023

Nurture Markets Manager

Dubai, United Arab Emirates

Manage & co-ordinate delivery of VisitBritain’s activity in identified growth markets where VisitBritain does not have a physical presence, as well as develop VisitBritain’s Rest of World Strategy. Manage all activity in the key identified Rest of World markets – primarily Indonesia, Mexico, South Korea, Turkey, Singapore and South Africa.

Oct 2015 - Apr 2016

Regional B2B And Insights Manager, Asia Pacific And Middle East

Dubai, United Arab Emirates

Manage the delivery of VisitBritain’s B2B Strategy in APME, by championing and demonstrating leadership for Britain’s B2B Industry and tourism at the highest level in the region, providing high quality competitive analysis, insights and reporting, developing strategic long-term partnerships with APMEA trade so as to increase the volume and value of visitors to Britain, and managing the regional B2B budget effectively and matrix management of the B2B leads.

Nov 2012 - Oct 2015

Manager Gcc

Dubai, United Arab Emirtes

Initiate, implement and monitor business plan for GCCOptimise marketing effort by identifying and working with partners including non tourism partnersEnsure appropriate B2B strategy in place in compliance with corporate guidelinesProvide up-to-date market intelligence and ensure strategic and commercial partners are well informed of country strategy Work in partnership with public and private sector organisations to shape on-territory public diplomacy strategy

Feb 2006 - Nov 2012

Marketing Manager

Dubai, United Arab Emirates

•Maintained, supported and safeguarded the brand image in the region.•Ensured that corporate guidelines were adhered to and/or interpreted for the Middle East markets in a manner consistent with an overall brand image that was accepted by Middle East consumers.•Prepared and implemented a twelve month marketing activity plan based on local Marketing objectives and policies.•Actively developed marketing strategy documents and creative briefs for advertising agencies so that output was… Show more •Maintained, supported and safeguarded the brand image in the region.•Ensured that corporate guidelines were adhered to and/or interpreted for the Middle East markets in a manner consistent with an overall brand image that was accepted by Middle East consumers.•Prepared and implemented a twelve month marketing activity plan based on local Marketing objectives and policies.•Actively developed marketing strategy documents and creative briefs for advertising agencies so that output was produced in accordance with brand values and business goals.•Proactively developed ideas for joint campaigns with third party companies to achieve business goals and those of our partners.•Prepared and implemented short notice campaigns to support weak trading periods using responsive media channels Show less

Apr 2003 - Feb 2006

Marketing Executive

Dubai, United Arab Emirates

•Assisted and represented VisitBritain at various consumer, travel trade and media events where necessary• Worked with regional team to develop relevant commercial opportunities for the UAE, with particular reference to the on-line retail shop and flights engine

Mar 2000 - Apr 2003

Finance And Administration Executive

Dubai, United Arab Emirates

•Undertook all financial administration for the UAE office•Prepared the financial reports, monthly, and quarterly and year-end, and advised Manager and budget holders accordingly •Assisted Manager with the preparation of management and variance reports as required for the infrastructure and marketing budgets.

Feb 1997 - Mar 2000
Team & coworkers

Colleagues at VisitBritain

Other employees you can reach at visitbritain.org. View company contacts for 358 employees →

2 education records

Carol Maddison education

Education record

Aberdeen Technical College

Education record

Bridge Of Don Academy
FAQ

Frequently asked questions about Carol Maddison

Quick answers generated from the profile data available on this page.

What company does Carol Maddison work for?

Carol Maddison works for VisitBritain.

What is Carol Maddison's role at VisitBritain?

Carol Maddison is listed as Deputy Director APMEA CNEA at VisitBritain.

What is Carol Maddison's email address?

AeroLeads has found 1 work email signal at @visitbritain.org for Carol Maddison at VisitBritain.

Where is Carol Maddison based?

Carol Maddison is based in United Arab Emirates while working with VisitBritain.

What companies has Carol Maddison worked for?

Carol Maddison has worked for Visitbritain.

Who are Carol Maddison's colleagues at VisitBritain?

Carol Maddison's colleagues at VisitBritain include Irene Barr, Josephine Ball, Sarah Styles, Alexandra Purcell Garcia, and Simona Blandi.

How can I contact Carol Maddison?

You can use AeroLeads to view verified contact signals for Carol Maddison at VisitBritain, including work email, phone, and LinkedIn data when available.

What schools did Carol Maddison attend?

Carol Maddison studied at Aberdeen Technical College.

What skills is Carol Maddison known for?

Carol Maddison is listed with skills including Marketing Strategy, Business Development, Strategy, Marketing Communications, Marketing, Management, Business Planning, and B2B.

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