Carol M. Green Email and Phone Number
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Versatile, innovative marketing communications manager with deep expertise developing and managing high-impact communications and marketing campaigns (both traditional and digital) for a diverse mix of industries including payroll/HR, SaaS, healthcare (including pharma and medical device), financial, food/beverage and higher education. Keen understanding of sales enablement, enterprise-wide transformation communications management, business development, partnership marketing, thought leadership, and executive/internal strategic communications. Assertive self-starter and enthusiastic team contributor. Top-notch organizational, interpersonal and team-building skills. BA degree in Communication/Public Relations.Email: writer126@hotmail.comGoals: To utilize my skills as a content specialist, project manager, relationship builder and idea generator in a collaborative, dynamic environment. To contribute value and innovation to a wide range of projects. To be an integral, "go-to" member of a high performing team of colleagues. To craft and convey strategies, plans and tactics that drive and support success.To cultivate successful relationships with stakeholders/customers, identify and solve problems, and anticipate opportunities.Specialties: Content development and delivery (including web content management); communications planning and strategy development; cross-functional team creation and management; executive/C-level advisement; digital marketing and lead generation; new business research and development; branding/identity research and development; presentation development and delivery; creative concepting; market and competitive analysis; internal and leadership communications; crisis/urgent communications; internal and external customer feedback survey development and analysis; public relations including event planning,
Fairport Baptist Homes
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Director, Marketing And CommunicationsFairport Baptist Homes Nov 2023 - PresentFairport, New York, UsI plan, create and deliver all marketing and internal/external communications for skilled nursing, assisted living and adult care facilities as well as community ministries. I also create and manage all social media, and engage in community relations, partnerships with other facilities, legislative networking and event support with a focus on driving brand awareness and admissions.
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Associate Marketing Communications ManagerCoopervision May 2022 - Feb 2023San Ramon, California, UsProvided tactical, editorial and project management support to three lines of business: 1-day contact lenses; FRP (frequent replacement) contact lenses; and professional and academic affairs. Led audit of all digital content to more effectively house and access digital assets for re-use. Managed all aspects of planning and executing in-person event with several eye care professionals to solidify partnership and awareness of CVI products. Built communications plan for tradeshows to encourage advance planning, increase effectiveness of show-related touchpoints. Managed internal communications plan for rollout of new print portal interface. Co-managed rollout of internal creative work management platform (Lytho). -
Marketing Content Program Manager (Contractor)Paychex Feb 2018 - May 2022Rochester, Ny, UsCreate and edit content for CPA, Bank, and Strategic Accounts (franchise) channel marketing campaigns and partnership launches - including eBooks, email, webinars, social media (using Voicestorm platform), website content, and collateral. Research topics and trends important to the each channel audience, and work with external and internal stakeholders/SMEs to communicate them effectively. Support and strengthen referral pipeline through marketing tactics and communications built in conjunction with professional association partners (e.g. AICPA). Plan and execute social networking events across the U.S. to strengthen partnerships and nurture referrals. Compile and deliver weekly updates to Paychex senior leadership regarding team projects and their progress. -
Product Marketing Analyst (Contractor)Paychex May 2016 - Jan 2018Rochester, Ny, UsPlan, develop and implement small and large scale marketing projects in support of HR Services and Retirement/401(k) Services product lines. Coordinate project execution and metrics with creative services/email marketing teams. Conduct market research to gain critical insights into trends within the financial services industry. Created comprehensive marketing campaign to educate plan sponsors on their fiduciary responsibility to their employees. Managed content vendor relationship and guided content strategy/feature development for Paychex FA web portal. Planned and executed production of 3 client video testimonials with ad agency/vendor. Also led marketing efforts for launch of industry-leading financial wellness benefit, expected to create an annual revenue stream of $5M-plus for Paychex.
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Writer And Marketing Communications ConsultantSelf Employed Feb 1998 - May 2016Provided editorial, account planning/research and creative copywriting support to Rochester-area advertising firms, Fortune 500 companies, high-tech firms and higher education institutions. Clients and projects included Constellation Brands, Bausch + Lomb, Kodak, Excellus BCBS, Xerox Corporation, Wegmans Food Markets, Ameriprise Financial Services, MasterCard, University of Rochester, and Rochester Institute of Technology.
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Board Of Directors MemberRochester Oratorio Society Jun 2014 - Oct 2015Rochester, Ny, UsParticipated in two board committees: Marketing and Development/Fundraising. Contributed social media strategy, publicity, fundraising, donor engagement, event planning, and communications advisement and support. -
Health & Wellness Implementation Project ManagerExcellus Bcbs Oct 2012 - Aug 2013Rochester, New York, UsLed multiple concurrent implementations of enhanced care management and/or incentive programs for employer groups. Recommended strategies and developed action plans and communications/program launches. Assisted account consultants and health & wellness consultants with pre- and post-implementation support to employer groups. Facilitated cross-functional workteams to achieve desired implementation results. Represented care management program team in product configuration and Health Care Reform product build sessions. -
Marketing Communications SpecialistExcellus Bcbs Jan 2010 - Oct 2012Rochester, New York, UsLed or collaborated on multiple marketing communications projects as part of the Brand Communications and Product Marketing team. In collaboration with Sales and Web Design teams, managed creation and launch of custom web landing pages for key and large employer groups. Facilitated cross-functional work team and created annual strategy for monthly health summary variable content (summary is mailed to all Health Plan members with monthly claims activity). Worked with product marketing managers and in-house document services team to research, write and produce collateral for new product launches and Health Care Reform. Assisted with gathering and editing content for Requests for Proposal, resulting in improved quality and response.
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Communications SpecialistExcellus Bcbs Jun 2008 - Jan 2010Rochester, New York, UsManaged all communications for multi-year, multi- million dollar, enterprise-wide technology and business process upgrade project (Transformation). Developed and delivered strategies, plans and tactics for all Transformation-related communications, including internal and crisis communications. Created internal reports, surveys and executive summaries pertaining to project communications. Initiated and led project-related collaborations across the organization with all levels of staff, including business area leads, IT leadership and executive leadership. Created and delivered presentations to Health Plan management (frontline and VP level) across upstate New York several times yearly. Created and delivered internal communications on behalf of senior vice president of project. Gathered and tracked all project-related impacts to internal and external stakeholders using an Access database. Conducted Webinars and interactive presentations to communicate program updates both internally and externally. Supported program team leads in developing effective communications consistent with corporate brand standards.
Carol M. Green Skills
Carol M. Green Education Details
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University Of DaytonCommunications/Public Relations
Frequently Asked Questions about Carol M. Green
What company does Carol M. Green work for?
Carol M. Green works for Fairport Baptist Homes
What is Carol M. Green's role at the current company?
Carol M. Green's current role is Global marketing communications manager | Executive and internal communications leader | Revenue-driving sales enablement champion.
What is Carol M. Green's email address?
Carol M. Green's email address is wr****@****ail.com
What is Carol M. Green's direct phone number?
Carol M. Green's direct phone number is +150449*****
What schools did Carol M. Green attend?
Carol M. Green attended University Of Dayton.
What are some of Carol M. Green's interests?
Carol M. Green has interest in Civil Rights And Social Action, Children, Arts And Culture, Poverty Alleviation.
What skills is Carol M. Green known for?
Carol M. Green has skills like Marketing Communications, Copywriting, Corporate Communications, Integrated Marketing, Advertising, Media Relations, Public Relations, Marketing, Internal Communications, Management, Social Media, Social Networking.
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