Carol M. Green Email & Phone Number

Fairport, New York, Us

I plan, create and deliver all marketing and internal/external communications for skilled nursing, assisted living and adult care facilities as well as community ministries. I also create and manage all social media, and engage in community relations, partnerships with other facilities, legislative networking and event support with a focus on driving brand awareness and admissions.

San Ramon, California, Us

Provided tactical, editorial and project management support to three lines of business: 1-day contact lenses; FRP (frequent replacement) contact lenses; and professional and academic affairs. Led audit of all digital content to more effectively house and access digital assets for re-use. Managed all aspects of planning and executing in-person event with several eye care professionals to solidify partnership and awareness of CVI products. Built communications plan for tradeshows to encourage advance planning, increase effectiveness of show-related touchpoints. Managed internal communications plan for rollout of new print portal interface. Co-managed rollout of internal creative work management platform (Lytho).

Rochester, Ny, Us

Create and edit content for CPA, Bank, and Strategic Accounts (franchise) channel marketing campaigns and partnership launches - including eBooks, email, webinars, social media (using Voicestorm platform), website content, and collateral. Research topics and trends important to the each channel audience, and work with external and internal stakeholders/SMEs to communicate them effectively. Support and strengthen referral pipeline through marketing tactics and communications built in conjunction with professional association partners (e.g. AICPA). Plan and execute social networking events across the U.S. to strengthen partnerships and nurture referrals. Compile and deliver weekly updates to Paychex senior leadership regarding team projects and their progress.

Rochester, Ny, Us

Plan, develop and implement small and large scale marketing projects in support of HR Services and Retirement/401(k) Services product lines. Coordinate project execution and metrics with creative services/email marketing teams. Conduct market research to gain critical insights into trends within the financial services industry. Created comprehensive marketing campaign to educate plan sponsors on their fiduciary responsibility to their employees. Managed content vendor relationship and guided content strategy/feature development for Paychex FA web portal. Planned and executed production of 3 client video testimonials with ad agency/vendor. Also led marketing efforts for launch of industry-leading financial wellness benefit, expected to create an annual revenue stream of $5M-plus for Paychex.

Provided editorial, account planning/research and creative copywriting support to Rochester-area advertising firms, Fortune 500 companies, high-tech firms and higher education institutions. Clients and projects included Constellation Brands, Bausch + Lomb, Kodak, Excellus BCBS, Xerox Corporation, Wegmans Food Markets, Ameriprise Financial Services, MasterCard, University of Rochester, and Rochester Institute of Technology.

Rochester, Ny, Us

Participated in two board committees: Marketing and Development/Fundraising. Contributed social media strategy, publicity, fundraising, donor engagement, event planning, and communications advisement and support.

Rochester, New York, Us

Led multiple concurrent implementations of enhanced care management and/or incentive programs for employer groups. Recommended strategies and developed action plans and communications/program launches. Assisted account consultants and health & wellness consultants with pre- and post-implementation support to employer groups. Facilitated cross-functional workteams to achieve desired implementation results. Represented care management program team in product configuration and Health Care Reform product build sessions.

Rochester, New York, Us

Led or collaborated on multiple marketing communications projects as part of the Brand Communications and Product Marketing team. In collaboration with Sales and Web Design teams, managed creation and launch of custom web landing pages for key and large employer groups. Facilitated cross-functional work team and created annual strategy for monthly health summary variable content (summary is mailed to all Health Plan members with monthly claims activity). Worked with product marketing managers and in-house document services team to research, write and produce collateral for new product launches and Health Care Reform. Assisted with gathering and editing content for Requests for Proposal, resulting in improved quality and response.

Rochester, New York, Us

Managed all communications for multi-year, multi- million dollar, enterprise-wide technology and business process upgrade project (Transformation). Developed and delivered strategies, plans and tactics for all Transformation-related communications, including internal and crisis communications. Created internal reports, surveys and executive summaries pertaining to project communications. Initiated and led project-related collaborations across the organization with all levels of staff, including business area leads, IT leadership and executive leadership. Created and delivered presentations to Health Plan management (frontline and VP level) across upstate New York several times yearly. Created and delivered internal communications on behalf of senior vice president of project. Gathered and tracked all project-related impacts to internal and external stakeholders using an Access database. Conducted Webinars and interactive presentations to communicate program updates both internally and externally. Supported program team leads in developing effective communications consistent with corporate brand standards.