Carolina Loaeza Email & Phone Number

Ciudad De México, México

Conducting the user research strategy for campaigns in order to understand users' activities, thoughts, and emotions during the different stages of their journey and interaction with a product. This analysis lays the groundwork for finding the best approach to the needs of each project in order to successfully develop solutions aligned with the business objectives and values that connect with the user. I've had the opportunity to help build campaigns for brands such as Nike, Porsche, and Antara Polanco.

Mexico City, Mexico

Identifying client's needs and objectives for each campaign from brief and first meeting to final delivery. Conduct user research through the implementation of agile methodologies & UX tools, and testing prototypes. Collaborating with the Creative Direction team to translate and incorporate research findings into a final product.

Ciudad De México, México

Analysis of internal processes and information flows in the Corporate Treasury area by giving support to the business area. This allowed the team to clearly define the requirements and business rules required for its documentation in the formats established by the bank's internal policies; this documentation was key to creating a microsite for Markets Banamex.

Ciudad De México, México

Channeling and monitoring of internal and external tickets addressed to the General Direction of Information Technologies, delegating the cases to the corresponding internal area through the KMIS and TITÁN system for their attention in a timely manner according to the guidelines of the regulatory body.

Ciudad De México, México