Carolina Lobos Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Parsippany, New Jersey, Us

Asignet acquired CLM, a Division of NTT on March 1, 2023. I was retained to lead the integration of marketing and internal communications after the acquisition. Once that was complete, my position along with a total of 40 others was eliminated as part of the expense reduction initiative. Hired to build Asignet's Marketing practice from the ground up. Responsible for creating and delivering our Global Marketing strategy to meet our customer's current and future needs and grow sales, building a stellar Marketing team and taking this global fast-growing organization to the next level.• Built marketing organization from the ground up including hiring, go-to-market strategy, sales technology selection and implementation, brand building, and messaging.• Created a comprehensive sales empowerment and enablement program to support sales goals and drive revenue. • Executed marketing campaigns that increased meetings by 42% and POC requests by 38%. • Collaborated closely with sales to drive credible and actionable leads.• Responsible for all Analyst Relations – Gartner, Forrester, AOTMP – resulting in greater brand recognition.• Created and led communication strategy around the acquisition of CLM, a company equal in size to Asignet.

Chiyoda-Ku, Tokyo, Jp

Responsible for Americas (US, Canada and LATAM) Multi-touch integrated marketing campaigns. Drive strategic planning, guide, and manage the infrastructure that enables marketing performance. Digital Campaigns, Events, Partner Marketing (Cisco/Microsoft/Blue Jeans), Lead Management, Lead Scoring, Reporting, Analytics. Technology: Eloqua, Salesforce, Vidyard, Salesloft, Power BI.• Develop and optimize lead management process to ensure quality leads are delivered to sales.• Direct the strategy and execution of multi-channel marketing – Direct Mail, Email, Telesales and Digital.• Develop cohesive and integrated demand generation strategy using both online and offline channels including but not limited to SEO, SEM, paid social media, display, remarketing, offline media, ABM, affiliates, and email marketing• Created and Developed company’s ABM program to build and accelerate pipeline in target market segments

Atlanta, Us

Consulted west coast based online and brick-and mortar retailer on improving their sales and marketing automation tools. Designed and implemented integrated solutions working with customer and technology providers for process automation of: - Multi-channel sales (web site, GoogleAdwords, Amazon and Yahoo Shops) - CRM and Campaign Management integration (InfusionSoft) - Provided outsourced Marketing Automation and email campaign management services to leading global association of mobile phone operators, including: - Designed and implemented email marketing capabilities from ground up for Aetna, which resulted in department having independent nurture marketing campaign. - Controlled marketplace marketing program through total development lifecycle, with program resulting in 35% increase in registration and 30% increase in adoption.

Marietta, Georgia, Us

Planned, executed, optimized and automated integrated marketing campaigns. Executed multi-channel digital, direct mail, telesales and web campaigns and maintained automation best practices. Employed list management, data hygiene, lead scoring and nurturing, and testing. Developed and tested trigger-based nurturing programs targeting all stages of prospect development and lead acquisition. Managed $600K monthly budget.

Atlanta, Ga, Us

Directed Corporate Marketing Acquisition and Retention direct and email campaigns utilizing UNICA IBM platform. Partnered with Field and Marketing Science communities generating prospects and customer lists, managing exclusions and inclusions, and advocating for alignment between Sales and Marketing departments in strategy deployment.

Atlanta, Georgia, Us

Led PRO Loyalty program for CRM including database segmentation, email cadence and versioning, messaging, content and creative, testing, QA, reporting, and evaluation. Collaborated with internal and external agency partners to develop CRM strategies and offers. Oversaw The Garden Club, member-driven online club with more than 5M gardening enthusiasts. Launched weekly email newsletter and direct mail contact monthly. Earned two Homer awards.

Santiago, San Bernardo, Cl

Implemented comprehensive CRM strategy including plan development, recruiting, and hiring employees. Conducted qualitative and quantitative data analysis to measure campaign and program results.

Atlanta, Georgia, Us

Consulting project coordinating marketing program implementations. Acted as liaison between Product Marketing, Production, and Creative Agency.

Atlanta, Ga, Us

Database Marketing Supervisor – CRM Group Project/Process Management – Direct MarketingDirect marketing project and campaign management as liaison between Corporate Marketing and CRM technical development team.

Supervised, trained and monitored resources, supervising field market research study for data collection. Reviewed and edited data collection interviews for qualification and completeness. Created and managed codes for data analysis and programmed questionnaires for data entry.

Managed strategic business relationships with key clients including Coca Cola and Petrobras, ensuring all qualitative and quantitative research was performed on time and those respective data/findings was compiled properly for effective reporting. Studied RFP's, made proposals, planned schedule, budgeted and allocated resources for projects.• Effectively defined and managed project scope, supervising individual client requirements analysis.• Managed multiple, comprehensive market analysis projects, including budgeting (up to $250K each), resource monitoring, project timelines and project risks, presenting results and recommendations to clients after market research study.• Lead Focus Groups, included up to 7 leaders from top Brazilian companies, establishing basis for future Quantitative Research. • Planned and conducted key one-to-one interviews, successfully designing a research model.

Accelerated Marketing Leadership Program, Marketing

Mba, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General