Carol Phillips is the founder of BeauteeSmarts Group, which offers full-service marketing, branding, spa development, product development, and sales programs. Her group has done work for John Paul Mitchell Systems, Redken, MD Formulations, Jane Iredale, Peviona, Intraceuticals, and Eminence Organics. Carol has had the pleasure of training and consulting for spas like Rosewood Resorts, Sea Island Georgia, Miraval, Hilton, Waldorf Astoria, Canyon Ranch Resorts, Wynn, Encore, Elizabeth Arden Red Door Salons, Glen Ivy Hot Springs, Grove Park Inn, The Borgata, Exhale, and JCPenneys. Carol’s company designed the original prototype spas for Estee Lauder’s-Origins Spa and General Nutrition Centres.Her articles and information have appeared in the Wall Street Journal, Life Magazine, American Spa, Day Spa Magazine, Spa Canada, Salon Owner Confidential Magazine, American Salon Magazine, Modern Salon, Skin Inc., DermaScope Magazine, Salon Today, Nails, Nailpro, and Les Nouvelles Esthetique.Thousands of spa professionals have seen her dynamic classes at ISPA, Spacifically, International Beauty Shows - NYC, Midwest Beauty Shows - Chicago, Les Nouvelles Esthetique - Miami, Spa Show - Las Vegas. She has been a keynote speaker for all of Esthetique SPA International shows with standing room only! Previous attendees have reported doubling their business after putting her tips and techniques to work for them. Carol’s promise is that you will hear practical, usable ways to make the cash register ring the very next day!Specialties: Driving sales through spa design, spa consulting, spa and salon marketing, retail and service training, public speaker, business plans, feasibility studies, retail space planning, hospitality, hotel spas, resort spas, B2B sales, operational reviews, mystery shopping for lost sales opportunities.