Carol Priefert Email & Phone Number

United States

I'm a collaborative Marketing Consultant passionate about untangling complex marketing challenges. I thrive on working alongside clients to understand their unique needs and goals. By combining strategic thinking with creative execution, I help businesses develop innovative marketing campaigns that resonate with their target audience. My experience spans key areas of expertise, e.g., product marketing, digital marketing, content marketing, brand strategy, VOC and I'm adept at driving measurable results that make a real impact.Notable clients:*PG Forsta (Press Ganey) - Sr. Product Marketing Manager*Kloudgin - Director of Product Marketing*Charles Shwab - Sr. Marketing Manager*FieldClock - Marketing Strategist

Santa Barbara, Ca, Us

Developed and implemented all internal and external marketing activities to drive strategic revenue and support profit objectives. Delivered ERP and supply chain planning software expertise surrounding processes, best practices, customer needs, trends, issues, and competitive market positioning as part of a cross-functional team.● Collaborated with partner channel, sales, marketing, communications, and product managers to create branding, brand differentiation strategies, messaging, and messaging map. Led troubleshooting of all potential issues.● Synthesized consumer and competitive insights and led the organization through strategic analysis to determine product launch priorities.● Implemented comprehensive product launch strategy and tactics, including market positioning, messaging, sales, and service training. Developed all go-to-market activities, campaigns, growth marketing strategy, positions, and demos in collaboration with cross-functional service, sales, training, and editorial teams. Reduced operating expenses by $170K annually.● Coordinated product roadmap strategies and liaised with product owners to effectively manage all aspects of product launches.● Directed go-to-market sales and channel training/education for products and offerings.● Developed and distributed thought leadership papers, literature, sales enablement, marketing materials, conference presentations, and articles to position QAD as an ERP, supply chain and eCommerce industry leader. Key contributor to research, brainstorming, and trademark vetting to optimize product naming. ● Initiated and led go-to-market strategy for ERP and supply chain products for internal, external, and partner marketing.

Chicago, Illinois, Us

• Responsible for the strategy to execution of all marketing programs to drive awareness to lead conversion including digital.• Accountable for identifying gaps in marketing full-stack software, processes, and fixing the gaps in a cost-effective way. Increased operational efficiency by 75%.• Developed and set the marketing strategy for sales and marketing motion to keep the sales pipeline full.* Responsible for offline and digital marketing (webinar, email, Linkedin, retargeting). Launched the first paid social media (Linkedin) campaign.**Developed ROI measure ROI of campaigns, promotions, and events.

• Reinke Manufacture Co., Inc.– Deshler, NE 2016-2017Global Director of Marketing – Responsible for strategy and implementation of print and digital (web and social media), events, trade shows, product launch and marketing communications. Accountable for managing staff and marketing budget. Lead marketing research effort. Increased social media presence by 20X and implanted email marketingManaged marketing budget and staff.•Armstrong – Lancaster, PA 2013 - 2017Segmentation Marketing Manager – Accountable for segmentation training, marketing including product launch, lead cross-functional marketing/web and product teams. Responsible for primary and secondary customer research. Strategy to execution. Digital marketing and content cross-functional team lead, Accountable and responsible for SAT and CVE tracker study resulting in product position and rebranding.•Consumer Energy – Jackson MI 2012-2013Segmentation Marketing Manager - Consultant to brand, communications, product development and advertising agency (Campbell Ewald). As a result of a recommendation, a led web-based tracking system was implemented which drove enrollments up and reduced cost for various products including energy affiance. Lead segmented digital marketing.•Microsoft – Redmond, WA 2011-2012Marketing Manager M2M - Team member responsible for lead generation and tracking.

Redmond, Washington, Us

Led and accountable for awareness, perception and messaging research which were used in logo and branding positioning for Office and Office 365. Worked with online and offline marketing teams.

Benton Harbor, Michigan, Us

*Led industry strategy and development of consumer research projects around the IoT and in NPD. The project included apps in the home environment, including prototype development of content and device. "Magic Kitchen".*Led cross-functional teams (training sessions, product development, project launch, etc.) Several efforts are company best practices.*Managed and maintain strategic relations with Microsoft, HP, Sprint, Cisco, etc. for front end research and business opportunities in new product development.*Responsible for the open collaboration research project of IHA-RC in the area of IoT (Laundry Time, Digital Kitchen and Senior Housing). These projects were viewed by press and innovation research and received more than 9 million dollars of audited press.*Involved in strategic planning for several departments (Cross Product Solutions, Connectivity, Internet of Everything, and Chemistry and Materials).*Worked on web-based/digital projects which increased customer loyalty.*Led and managed consumer insights in the areas of senior housing, connectivity and eco eff.*Responsible for content management for web apps in the area of Integrated Home Solutions and IoT.*Speaker at conferences on behalf of Whirlpool and Whirlpool representative in industry associations (IHA-RC and CABA)*Managed department budget and staff of two.*Innovation consultant to brands and NPD, and managed innovation process for a category pipeline. **Worked on the smart grid team which received 1.3 million dollars, Stimulus Grant.*Responsible for department budget.*Accountable for trade shows, marketing communications, and PR for projects based on the IoT.

New York City, Us

*Supervised department of five and increased productivity of Marketing and Programming department by over 50% by motivating, coaching, and mentoring employees.*Developed Strategy that brought to market two “Futures and Options” profitable websites and with versions of B2B and B2C. *Responsible for $3 million advertising budget. Oversaw and directed media buying and direct mail activities. *Developed CRM strategy and implemented online promotional tracking of web-based campaigns and cross-sell of services to client base. Resulted in increased marketing share of clients’ business by 20% *Reorganized marketing and fulfillment department, which saved company $300,000 annually. *Managed outside creative vendors (contract and ad agency) and responsible for marketing partnerships and joint promotion efforts which increased leads without adding cost. *Developed co-op marketing programs with vendors that leveraged marketing dollars.*Managed B2B and B2C websites.

Boston, Ma, Us

Responsible for four brand groups and assisted with e-commerce strategic planning, content, product management, marketing, budgeting, business development and monthly reports of the following various websites, which resulted in client acquisitions with below average acquisition cost. *Developed and implemented a cost-effective integrated interactive campaign for marketing. *Responsible for the development and lead team which brought to market one of the first transactional insurance websites on the Internet.*Developed, designed and implemented Internet marketing plan, which increased profits and enrollments by over 100% .*Managed the product life cycle of various websites and interactive feature within the sites. ( E-mail A Job, affiliate tool kit (SureRev), interactive quizzes)*Developed and implement strategic partnerships and media buys.

Mba

Bachelor'S Degree, Family And Consumer Sciences/Human Sciences, Business, Agriculture