Carol Qiu Email & Phone Number

Sydney, Nsw, Au

Australia

In my role as Executive Director (Finance / Commercial) at Thrive PR + Communications, I focus on developing and implementing financial strategies that align with the company's objectives to ensure sustainable growth. I lead the budgeting and forecasting processes to enable accurate financial planning, manage IT strategy development and infrastructure, and oversee legal compliance and contract management.Additionally, I direct technology procurement and system integration, prepare detailed financial reports, and manage risk across financial, IT, and legal functions. I also work closely with finance and IT teams, providing mentorship to foster professional growth and promote continuous improvement.Key Achievements:• Restructured the agency's finances, improving the balance sheet and boosting financial resilience.• Led a financial training program, increasing budget adherence and project profitability.• Implemented a cybersecurity framework, reducing incidents and strengthening IT resilience.• Secured international trademarks, enhancing global brand presence and protecting intellectual property.• Developed and implemented new commercial contracts, reducing disputes and lowering legal risk.

Sydney, New South Wales, Australia

In my role as Finance Director, I was responsible for executing financial strategies that aligned with the agency’s long-term goals. This involved overseeing budgeting, forecasting, and financial modelling to support business growth. I managed cash flow, accounts receivable, and accounts payable to ensure sufficient liquidity and operational stability. Additionally, I optimised costs by assessing client profitability and reducing overheads, and facilitated client contract negotiations to secure terms that aligned with financial objectives.Furthermore, I identified and mitigated financial risks while ensuring compliance with regulations and tax obligations. Leading and mentoring the finance team, I also focused on continuous improvement and enhancing the accuracy of financial data through streamlined systems and technology implementation.Key Achievements:• Established an in-house finance team, eliminating the need for external bookkeepers and enhancing financial reporting accuracy.• Spearheaded revenue growth initiatives through strategic pricing, service diversification, and strengthened client retention.• Introduced and integrated the agency’s first HR platform, optimising HR processes and reducing administrative workload.• Implemented a cloud-based capacity management system, boosting resource allocation efficiency and replacing outdated methods.

Australia

As a passionate volunteer treasurer for the school band committee, I am dedicated to ensuring the financial health and success of our program. My commitment goes beyond balancing the books; I take pride in supporting the growth and development of our students through music. By carefully managing budgets, fundraising efforts, and financial planning, I strive to provide the resources needed for our band to thrive, allowing students to pursue their musical passions and excel in their performances. Seeing the positive impact of our work on the students' lives fuels my dedication to this important role.

Sydney, New South Wales, Australia

As Group Finance Director at Quiddity, I was responsible for managing a diverse portfolio of clients, ensuring their financial needs were met efficiently and effectively. My role involved overseeing client tasks and budgets, optimising productivity, and maintaining alignment with financial goals. I focused on enhancing portfolio productivity by identifying and implementing necessary improvements, and I recommended team capability requirements to support optimal portfolio management. Additionally, I implemented process improvements within the portfolio to streamline operations and achieve better client outcomes.I also developed and executed innovative projects to drive growth and value for both the firm and its clients, while identifying new opportunities to expand service offerings and strengthen client partnerships. Furthermore, to ensure consistency and high standards, I documented and established best practices for portfolio management across the team.Key Achievements:• Implemented advanced financial systems across industries, reducing month-end close times and improving reporting accuracy.• Led recruitment, training, and development of a skilled finance team, significantly increasing productivity and fostering continuous improvement.Portfolio Management- Manage a portfolio of clients- Manage task and client. budgets- Optimise productivity and efficiency of portfolio- Recommend ideal portfolio team capability requirements- Implement process improvement in portfolio as required- Create and implement innovative projects- Identify new opportunities with existing clients- Document best practice portfolio management system- Lodge statutory obligations (BAS, PAYG, Payroll Tax etc)- Client retainer assessment and reviews- Provide CFO services to clients and upskill and direct the team to support thisPeople Management- Manage team capacity- Create and monitor employee KPIs- Develop, mentor and train the team

Sydney, New South Wales, Australia

As CFO at Quiddity, I was responsible for formulating and executing financial strategies that aligned with the company’s business goals. My role involved overseeing long-term planning, budgeting, and forecasting to ensure the company’s financial stability and growth. I produced accurate and timely financial reports, ensuring compliance with accounting standards, tax laws, and regulatory requirements. I also directed cash flow management to maintain operational liquidity and optimised capital allocation to support sustainable growth.Furthermore, I focused on identifying and mitigating financial risks by establishing internal controls, and I streamlined financial operations to improve efficiency, reduce costs, and enhance data accuracy through technology-driven enhancements. I also guided and developed the finance team, providing them with the necessary skills and support for effective financial management.Key Achievements:• Supported client IPOs by providing critical financial expertise, ensuring accurate reporting, regulatory compliance, and successful public listings.• Played a key role in growing Quiddity from 1 to 40 employees, driving rapid expansion and establishing a strong growth foundation.• Managed a diverse client portfolio across multiple industries, boosting client acquisition and positioning the firm as a trusted partner.

Sydney, Australia

As Senior Managing Account at Quiddity, I was responsible for producing and reviewing financial statements, including balance sheets and income statements, to provide analysis that informed client decisions. I oversaw clients' general ledgers, ensuring accurate recording of transactions and conducting reconciliations to maintain data accuracy. My role also involved directing month end and year-end closings, preparing journal entries and reconciliations while ensuring compliance with accounting standards.I also handled tax filings, ensuring they met all regulatory requirements, and coordinated with accountants to meet deadlines. Additionally, I managed accounts payable and receivable, ensuring correct invoicing, prompt payments, and efficient cash flow management for clients. Furthermore, I organised audit documentation and facilitated both internal and external audits, ensuring financial records were well-prepared for review.

North Sydney

• Maintaining accurate MYOB accounting files for individual group companies• All accounting transactions are accurately and promptly recorded in each correct group company accounting records (AU, NZ, SG, HK, US)• Multi-currencies bank accounts reconciliation for individual group companies• Sales – ensuring all sales and bill runs are promptly run and accurately recorded in individual group companies accounting records• Reconciling aged trade debtors with the billing systems and individual customer listings• Reconciling aged trade creditors with individual supplier invoices and statements• BAS, PAYG and Super reporting (on a quarterly basis)• Processing Payroll (monthly basis)• Preparation of month-end P&L and Balance Sheets for individual group companies on a timely basis, in line with Board meeting schedule• Financial Analysis – revenue and supplier cost analysis• Supervising two junior accountants in Manila

Hornsby, Nsw, Australia

• Preparation of financial statements for companies, partnership, trusts – family/ discretionary and unit, and self-managed superannuation funds• Preparation of income tax returns for companies, individuals, trusts and self-managed superannuation funds• Completion of BAS and IAS – monthly, quarterly and yearly• Calculation of CGT• Bank and GST reconciliations• Maintenance of the General Ledger and adjustment entries• Bookkeeping for clients• Use of MYOB Accountants Office, MYOB, SAP and Excel• Handle various SME clients including – restaurants, retailers, gymnasium, auto repairs, consulting services, hair saloons• Liaison with clients and government agencies• Typing of correspondence to clients• Report to the Principal• Assist and train junior accountants• Provide some administrative assistance when the receptionist is tied up

Cpa, Accounting, Distinguish

Master Of Accounting, Accounting, 3.5

Bachelor Of Science (B.S.), Computer Science And Technology, 3.5

Bachelor Of Commerce (Bcom), Accounting, 3.5