Carol Ragin Email & Phone Number

Bishop, Ga, Us

Bishop, Georgia, United States

- Organize logistics for two major fundraisers each school year, raising more than $75,000 annually.- Manage PTO budget, record receipts and expenditures, and make appropriate disbursements.- Coordinate with the school principal, school bookkeeper, and PTO president to prioritize budgetallocation, polling PTO board for necessary votes of approval.- Balance PTO account and report to the board members. Present a statement of the account at quarterly open PTO meetings.- Maintain 501(c)3 status with the state of Georgia and ensure compliance with IRS tax requirements.- Plan and execute PTO-sponsored events, including the Hog Mountain Bowl Tailgate, Santa’s Workshop, and the Sweetheart Dance.

Madison, Wi

- Serve as lead for a major franchise client in Canada, Michigan, and throughout the Southeastern U.S.- Prepare annual advertising and marketing plans for clients and oversee day-to-day execution of the plans.- Propose annual budgets and track spending on all advertising expenditures, managing approximately $2.5 million each year.- Coordinate with graphic designers on creation of print and online pieces that comply with the client's corporate brand standards.- Conduct twice-yearly in-person meetings with all clients to review advertising plans and report on results.- Work with the media department to determine the most effective buys, whether via traditional (television, radio, outdoor) or new media (streaming radio and television) to help the client achieve success.- Consult with the public relations and social media department for matters relating to Facebook, Twitter, LinkedIn, and more.- Coordinate with the interactive department on all things related to websites, Google paid search, banner advertising, and more.- Maintain a working knowledge of Google Analytics and Google AdWords for on-the-spot reporting to clients.- Format monthly HTML emails in Campaign Monitor and send to clients, featuring new pieces of creative from the graphic designers, updates from the agency, etc.- Work with Account Executives to ensure client relations are positive and stable.- Encourage teamwork among Account Executives, as well as career and skills development.- Review plans, strategies, and campaign conceptual directions, and assist in client presentations as needed.- Attend conferences, networking opportunities, and events as a representative of the agency.

Atlanta, Ga

- Worked on an average of 10 clients in a variety of industries; acted as client lead for five clients at a time, creating and leading execution of strategic marketing and public relations plans on their behalf- Promoted from Intern to Account Manager Level III (of three levels) within three years- Led campaigns targeting audiences on Facebook, Twitter and other social media platforms- Managed client pay-per-click advertising campaigns on Google and Facebook- Directed e-mail marketing campaigns reaching as many as 25,000 recipients per send; consulted clients regarding content, formatting, hosting and distribution to target markets- Managed ongoing media relations campaigns, including drafting and pitching news, following up with reporters, clip tracking and providing detailed reports to clients outlining return on investment- Established and maintained relationships with reporters, producers and bloggers- Conducted state-wide media tours and led media training for client spokespeople- Planned and supervised special events for as many as 100 attendees- Conducted communications and branding audits to enhance brand recognition for clients