 Design, develop, and manage the website layout, logos, content, and vision for the Spanish food blog www.recetasdietacetogenica.com.  Research and analysis to identify trends for planning content, writing scripts, filming videos, editing videos, and sharing through social media channels, blogs, and YouTube channels to generate engagement and grow an audience.  Live streaming hosts on social media channels to create engagement with the audience through recipe development and educational content.  Conceptualize, develop, film, and edit User-generated content (UCG) for private companies.

 Project manager responsible for aligning with MarComm and the C+E teams to connect and enable the end-to-end customer nurturing journey campaigns. Understanding, managing, and leveraging the specific Global Engagement Programs (GEPs) target audience, products, and solutions. Identify optimization opportunities to scale business impact, enabling marketing automatization programs, orchestrate and leverage best-performing engines, and implement tracking and reporting to the CMO team. Brief & debrief marketing agencies to fully land C+E products messages and Marcom campaign objectives. Accountable for drafting briefs, creating content ideas, supervising campaign development, and executing campaign plans ensuring consistency in messaging, and compliance with brand guidelines and privacy rules on campaigns developed both centrally as well as locally – key focus on creating content scalability, replication, improvement, and best practices.  Evangelize Modern Marketing Execution helping Latin America AHQ Team and country-specific CMO teams adhere to Modern Marketing practices, measurements, pipeline, programs flow, and nurture.

 Leads campaign project kickoff, presenting key deliverables, timelines, and budgets. Creating and landing a comprehensive and integrated marketing plan to support AHQ Scorecards. Own campaigns tactics preparation, reviewing content, planning guidelines, ROMI enablement, approvals, launch, automatization, and lead management activities to achieve net new pipeline generation and revenue conversion for Latin America.  Collaborate with the CMO team, product managers, sales segments, external influencers, and industry experts to design, develop and produce multiple scalable B2B campaigns to drive lead generation. Driving ongoing improvements in the efficiency of campaign execution/set up, ROMI, and tracking through global tools. Translating data into insights and then actions to feed into the optimization plan. Lead and manage relationships with AHQ and regional Microsoft teams serving as the primary point of contact for marketers, providing consultation and governance recommendations on services as needed.

 Orchestrate overall integrated marketing communications between Audience Marketing Lead, Campaigns Owners, Marketing agencies, and 7 subsidiaries from Latin America, primarily focusing on executing marketing campaigns.  Align with campaign owners to ensure execution through social media, Eblast, Digital pages, monthly webcast, and Newsletters. Supervising all the execution has been done within the marcom infrastructure, policy, and processes. Point of coordination between our key global agencies of record, marketing mix, and engines, creating campaign drafts, reviewing created materials, and supervising execution. Organizing all webcast execution for Enterprise Customers and handover sales leads to Audience Marketing for the opportunities management process with tele-engine once activities are uploaded into the CRM system to support the AHQ scorecard.

 Manage +1M subsidiary marketing budget. Aligned with the annual plan and individual marketing activities to maximize the impact on the Area/Subsidiary scorecard goals Provide budget forecast to guarantee P&L health.  Oversees overall integrated marketing communications strategy and execution across Business Groups and Segments. Aligning execution of corporate and locally driven product and audience campaigns, and lifecycle marketing supervising and landing WW campaign initiative, marketing material creations, content localization, approving regional communications, and cascade implementation for Puerto Rico & USVI territory.  Owns, manages, and executes PR plans and media relations strategies, generating outcomes through activities (proactive press stories, Top Stories, and reactive managed issues) aligned with business goals. As a result, our team won the FY13 Newshound Award. 3rd place (Bronze) winner in the category: Impact on Shoestring – Most Cost-Effective PR campaign.  Manage Marketing agencies. Responsible for subsidiary marketing Infrastructure, tools, and customer data strategy. Ensuring all marketing activities are properly planned with clear objectives (including a specific ROI, measured in MQPs).

 Support the subsidiary’s marketing planning, own budget plan execution, and supervise implementation.  Events Planning & Execution, Executing all event-related activities such as Managing events’ budget, validating vendor quotations, and creating Purchase Orders; managing logistics with the event agency and other suppliers; managing logistics with the event agency and other suppliers; among others.  Supervise customer information usage according to MS Privacy Policies. Quality control and supervision increase Microsoft’s share of voice and image by enforcing adherence to Microsoft’s brand, guaranteeing consistency of messaging, brand guidelines values, and tone in all marketing communications, across commercial Business Groups and Audience Segments.

 Responsible for the subsidiary’s ability to win shares and create demand with our SMB Commercial and Public-Sector customers driving strategy, design, and development of the local SMB segment across the three pillars of Distributors, Transactional Resellers, and Customers. Primary contact to work with the Distributor and Partner team for all Partner capacity and Partner program needs. Integrate the value of genuine licensed software messaging into partner and customer communications.

Manage purchase orders, request for proposals, quotes, invoices, receiving reports and payments to suppliers. Update purchase log, procurement schedule, submittals, payments and budget log among others. Being the contact person between the Human Resources Department and the field personnel for issues as vacations, letters, payments, warnings. Company documents filling, office inventory control, and other clerical works.

Conceptualization, analysis and develop business and marketing plans and guides, for clients. Consulting for the development of new business and submit new conceptual ideas. Creation of corporate image for new and established business. Facilitation of business seminars, conferences and meetings, worked as a Mentor of the Young Business Group. Data collection for federal reports.