Carol Reda Email & Phone Number

Burlington, Wi

• Direct all aspects of PBM media; ensure schedules, traffic and listings sent accurately and in a timely manner to meet deadlines.• Analyze weekly results and make adjustments to optimize revenue • Work collaboratively with Client Services to ensure all directives and best practices are followed• Ensure reporting systems are utilized to review and analyze results• Focus on operational efficiency through automation and continuous review of processes• Mentor, motivate, and monitor direct reports to optimize team strengths and help ensure individuals are performing to their full potential.

Responsible for developing and managing various products on United's domestice and international point of sale websites, including their business plan and product strategies.

Led and directed all development and launch of the first consumer web site for Midwest Airlines and 3 subsequent web site redesigns. Maximized direct distribution channels to leverage brand promise, unique product offering and increase loyalty. Project managed the implementation of our first web helpdesk, email marketing program, airport self-service machines and Web check-in applications. Applied technology innovations to attract and enhance customer relationships and improve service and online experience.

Managed distribution solutions and developed new channels of distribution to lower costs and increase revenues. Tracked distribution costs as a percentage of revenue for all distribution channels. Negotiated Participating Carrier Agreements (PCAs) with all 4 global distribution systems. Project managed the initial implementation of Midwest airlines e-ticketing product

Key role in CRC department start-up. Managed Airline hosting contract and project managed code share partnership implementations. Created and managed operational reports and processed system schedule changes. Participated in the negotiations of our multi-million dollar hosting contract and front end solutions in the Call Center and airport. Coordinated all airline reservations system functionality effort needed in initial conversion from System One to Sabre multi-host reservation system.